February 14 is the traditional Western Valentine's Day, when men and women express their love without hesitation. Or intentionally, this time on Valentine's Day, GAC Honda premiered a new owner story documentary "Departure is a Champion" online, the protagonists in the film are from the real owners of GAC Honda, they also do not hesitate to express their love and love for GAC Honda.
Real car owners interpret the story of Guangqi Honda
The documentary mainly tells the story of six car owners, including the uninhibited and free-spirited Audi racing owner, the old Accord owner who understands the inheritance and finds confidence because the car finds confidence, the Accord owner who dances tirelessly even with synovitis and lumbar disc protrusion, the Fit owner who finds the other half because of playing with the car, and the Binzhi owner who creates an exclusive happy time for children.
In addition to being the owner of the same Guangqi Honda, the six of them have many common characteristics, such as because the car has found a career or interest that they love, and they do not like to be defined by others, have their own opinions, and they all have the character of tenacity and perseverance, and most importantly, they all regard Guangqi Honda as a faith, which is a kind of feeling that is still full even if they are young.
Of course, the six protagonists in the film are only the epitome of the many owners of GUANGQI Honda, and they actually represent the 9 million owners of GUANGQI Honda that just broke through in February, which is also the reason for the appearance of the film "Departure is the Champion".
Since its establishment in 1998, GAC Honda has gone through 24 years, in these 24 years, GAC Honda has brought many high-quality travel vehicles to Chinese consumers, and the return is to gain 9 million users' fans, which is the honor of GAC Honda, but also the user's affirmation of GAC Honda.
"User-centric" in practice
Officially, in the past 24 years, Guangqi Honda has never forgotten its original intention, has been truly understanding the needs of users and what users think, and has landed "user-centric" into the value chain of the whole life cycle of user cars. In fact, judging from the continuous upward sales of Guangqi Honda and the upgrading of new products, this is not an official style.
As we all know, the overall performance of the domestic auto market has been in a state of decline since 2018, and 2018 is known as the first annual decline since 1990, when many car companies experienced a sharp decline in sales, but even in this case, Guangqi Honda's 2018 still ended with sales of 742,200 vehicles, an increase of 5.1% year-on-year.
It is worth noting that not only in 2018, the statistics of the Association of Automobile Associations show that the annual sales of narrow passenger cars in 2019 were 20.7 million units, a year-on-year decline of 7.4%, but Guangqi Honda once again bucked the trend with 770884 units, an increase of 4% year-on-year; in 2020, the data of the Association of Automobile Associations showed that domestic automobile sales fell by 6.8% year-on-year, but Guangqi Honda once again beat the market with sales of 808,938 units in 2020, an increase of 5.7% year-on-year, and hit a record high.
In fact, due to the force majeure factors of the epidemic in 2020, the domestic market operation time is much shorter than in the past, but GAC Honda can create a new height of sales, which should be inseparable from the prominence of brand influence and product quality, and also proves that GAC Honda said that they have been committed to the real needs of users, because "user-centric" has been implemented, so it can be trusted by users.
Of course, GUANGQI Honda's "user-centric" can also be reflected in many points, such as the tenth generation of semi-Accord upgraded the third generation honda CONNECT intelligent guidance interconnection system, which solves the problem of insufficient intelligence of vehicles and brings users a more intelligent car experience.
At the same time, GUANGQI Honda has also been improving its service concept, from the high-quality standardization of the 1.0 era, to the efficiency optimization of the 2.0 era, and then to the new service brand "Fun Link Chuangxiang Car Life" in the 3.0 era.
Guangqi Honda's meritorious products
Guangqi Honda has won the trust of 9 million car owners in 24 years, with an average annual sales of 375,000 vehicles, since 1998, this achievement is worth mentioning, and it is actually inseparable from the performance of models such as Accord, Lingpai, Fit, Binzhi and Odyssey.
The news shows that accord since 1999 began to produce, by the third quarter of 2021, the cumulative sales in china has exceeded 2.8 million, not surprisingly, Guangqi Honda will soon have the news that the cumulative sales of accord in China exceeded 3 million. In addition to the Accord, Fit's performance can also be remarkable, as early as 2018, Fit's sales in China exceeded one million, in 2020, the listing of Guangqi Honda's new generation of Fit once again made it the focus, and the data shows that in 2021, Fit achieved cumulative sales of 96,326 units throughout the year, an increase of 53.8% year-on-year.
In 2021, GAC Honda brought a new model type and a mid-term redesign of the Odyssey, the addition of the model to further improve the product matrix of GAC Honda, make up for its lack of compact sports cars, but also for GAC Honda to bring a new sales growth point, Odyssey mid-term redesign to further enhance the product strength, but also contribute to the growth of GAC Honda's sales, these two models will also become an important highlight of GAC Honda in 2022, especially the new sports car style, the attention is quite high.
Auto Network Review: How long will it take to break through 10 million vehicles?
In the past 2021, GAC Honda's sales have fallen slightly compared with 2020, but to a certain extent, there are objective factors of chip shortage, and in 2022, in the case of supply, GAC Honda may have a new breakthrough in sales. On the other hand, as some people say, the news that GAC Honda's sales exceeded 8 million is still fresh in the memory, and in the blink of an eye, it broke 9 million vehicles, so how long will GAC Honda be away from 10 million sales?