Guangqi Honda came to the milestone moment again. Recently, it was officially announced that the cumulative production and sales of its brand officially exceeded the mark of 9 million vehicles.
A few days ago, Guangqi Honda premiered "Departure is the Champion" online, with which to confess to 9 million users, this documentary with the appearance of real car owners, interpreting the love spirit of countless "Guangben fans": dreams, is the starting point, and departure, is the champion.
In the documentary, Oude racing owner Wang Chao said, "From exploration to pursuit, there are final results, much like a process of life, which is the biggest joy brought to me by playing with cars." Wang Chao was originally a civil servant with a stable job, but in order to chase the dream in his heart, he chose to resign and run to his favorite tourism industry. Although the road to chasing his dreams is full of unknowns and difficulties, he has stepped out of his comfort zone and has a new vision with every departure.
Another Accord owner, Tang Yingbo, although suffering from synovitis and lumbar disc herniation, still insists on practicing the street dance BREAKING that he loves, and this classic Accord that accompanies him throughout the entrepreneurial process has witnessed his hard work day and night for his dreams.
There is also a Fit car advocate Zhi Jie, he and his girlfriend met because of playing with cars, two Fit, created a sweet love...
These are a small part of the story of Guangqi Honda's 9 million car owners, "starting is the champion", but the spirit of continuous transcendence and challenge behind it.
Guangqi Honda has always adhered to the "user-centric", that is, to truly understand the needs of users, what users want, to provide users with products that meet market demand, intimate services, etc.
The annual "Dream Festival" is not only a car friend organization, but also gathers the top celebrities of the track and trend culture, and establishes the largest private team - the Dream Team. In addition, Guangqi Honda has also fulfilled the dream of a TOP-level international professional track for many riders.
At the level of car owner services, from the high-quality standardization in the 1.0 era, the efficiency optimization in the 2.0 era, to the new service brand of "Fun Link Chuangxiang Car Life" in the 3.0 era, it has been continuously upgraded and improved. At present, the number of members of THE "FUN Club" of THE GAC Honda membership platform has exceeded 3.5 million, while the GAC Honda APP has been promoted since August 2021, with 1.75 million registered users. It can be seen that Guangqi Honda has gradually formed a huge circle culture of car owners and the aggregation of the fan system.
Che Toujun believes that for 24 years, Guangqi Honda has been user-centric and really entered the hearts of users. This is also the true meaning of Guangqi Honda's ability to circle 9 million fans.