In February 2022, GAC Honda entered a new historical moment of cumulative production and sales of 9 million units, and on Valentine's Day on February 14, GAC Honda's new owner story documentary "Departure is The Champion" premiered online, and emotionally confessed to 9 million dreamers.
Every character in the documentary is a real Owner of Guangqi Honda, and they use their own stories to interpret what is called the start is the championship.
"From exploration to pursuit, there are final results, much like a process in life, which is the biggest joy that playing with cars brings me." Wang Chao, the owner of the Audi racing car, changed his career path for the love in his heart, quit his stable job in the system, and started his favorite tourism industry. His road to chasing his dreams is not a smooth road, but for the sake of his dreams, he bravely stepped out of his comfort zone, and every time he set off, he had a new vision.
"Start with your feelings and follow your inner feelings." Tang Yingbo, the owner of the Accord, insisted on practicing the street dance BREAKING despite suffering from synovitis and lumbar disc herniation. The classic Accord that accompanied him throughout his entrepreneurial experience witnessed his countless days and nights of sweating for his dreams. Because of love, so insist, because of persistence, so more love!
Perhaps these 9 million Guangqi Honda owners have a very similar spirit of championship, they dare to dream, dare to think, dare to do. They never give up hope in ordinary life like grit, and bloom their dreams that shine like a galaxy with love. They are brave and never defeated, even if the outside world does not understand and do not flinch, embracing change, creating and refreshing their own records on the way out again and again.
9 million "Guangben fans" with love and persistence, so that the original abstract word of dreams, become concrete and real. Countless Guangqi Honda car owners use their own stories to tell the outside world that every ordinary person can live an extraordinary life, regardless of age, regardless of gender, as long as they start for the love in their hearts, they are the champions of their own lives.
Like car owners, guangqi Honda has not forgotten its original intention in the past 24 years, truly understands what users need and what users want, and implements "user-centric" into the value chain of the whole life cycle of user car life, providing 9 million users with products that meet market demand, extreme intimate services, etc., opening up a new horizon of car life.
This "brand intention" also supports Guangqi Honda to create many "firsts" in the industry: the first to introduce global models in China, the first to introduce the "four-in-one" special sales service model, and the first to hold vehicle-to-vehicle crash tests and pedestrian protection crash tests in China.
In terms of user communication, GUANGQI Honda is doing its best, on the one hand, GAC Honda embraces a broad and lofty dream, on the other hand, it also pays attention to and respects every car owner, pursues the ultimate details, has insight into the needs of "every you", and supports the dream of "every you". "You have love, I have a track", "You have a dream, I have a stage", for different crowd positioning, GUANGQI Honda uses a variety of creative activities to meet the different needs of performance players, posture players and life masters, and strives to achieve spiritual resonance, create synchronization, and value leadership.
From the high-quality standardization of the 1.0 era, the efficiency optimization of the 2.0 era, and the new service brand "Fun Link Chuangxiang Car Life" in the 3.0 era, Guangqi Honda takes people and cars as the dual core, spans the upgrade experience value, provides users with a high-quality experience of the whole life car cycle, and realizes the creation of a better life with more car owners. At present, the number of members of the "FUN Club" of GUANGC Honda's membership platform has exceeded 3.5 million, while the GUANGQI Honda APP has been promoted since August 2021, with 1.75 million registered users.
Fun Link creates a car life
Shouzheng innovation to the future, it is the original intention of constantly challenging higher goals, so that Guangqi Honda frequently breaks the "record", the original "circle", and continues to create a precedent in the industry.
For example, not satisfied with the first Dream Festival" "one hit and one hit", GAC Honda has built this "fan feast" into a phenomenon-level brand culture IP, achieving scale and creative upgrades for three consecutive years; not satisfied with only establishing a regular car friend organization, GAC Honda has set up a dream peer Club, which has gathered the top celebrities of the track and trend culture to help the development of China's local automobile culture; in addition, GAC Honda has also set up the largest private team - the Dream Team, to realize the dream of car friends. These pioneering activities, because they fully meet the needs of users, attract more and more enthusiastic "Guangben fans" who pursue their dreams, and GUANGQI Honda owners from all walks of life have gradually formed a huge car owner circle culture and fan system, and GUANGQI Honda has opened a new cultural ecology built by brands and users.
User relationships are only in progress, not when complete. Guangqi Honda has reached a new starting point of 9 million units of cumulative production and sales, and has also deeply engraved user thinking in the brand's genes, building a strong "moat" for itself.
Walking with the dream, the story of Guangqi Honda and the owners continues.