One of my friends' first car is Fit, the second car is Accord, now he is driving Guandao, next year he also wants to get a car, the first choice is the electric car e:NP1. Asked why he chose the Hiromoto model, he replied: One day Hiromoto, lifelong Hiromoto. There are many, many more Hiromoto iron fans like him.
Why does the industry circulate the phrase "one day wide book, lifelong wide book"? Some people say that the quality of Hiromoto is reliable, some people say that Hiromoto's technology is hardcore, and some people like Hiromoto's MM space. They're all right, but not comprehensive. The author thinks that it is because GUANGQI Honda wants what users think, and throughout the entire car cycle, so many users have become loyal fans.
In particular, since last year, Guangqi Honda has released the future-oriented user value - the full value of car life, to meet all the needs of users, including commodity value, experience value, retention value, and co-creation cultural value. It sounds abstract, in short, you just need to become a user of GAC Honda, and the rest is up to it!
01 Commodity value
Intelligent electrification double upgrade, in line with the needs of the times
In terms of vehicle selection, what cars users need, Guangqi Honda will build what cars. For example, in today's era of intelligent electrification, Guangqi Honda has achieved intelligent and electrification double upgrades through continuous product renewal, significantly improving the value of goods.
This year, GUANGQI Honda not only carried out the new Accord Rui Hybrid, New Lingpai Rui Hybrid, new Odyssey Sharp Hybrid, Haoying Rui Hybrid Alliance renewal, but also launched the first plug-in hybrid model - HaoyingRui Hybrid e+, released the first model of pure electric brand e: NP1, and completed the model matrix of "hybrid, plug-in hybrid, pure electric". At the same time, Guangqi Honda also launched a blockbuster new car at the end of the year - the model, which perfectly fits the current trend of rejuvenation and sports and personality needs.
Guangqi Honda has also carried out intelligent upgrades, the new Accord, new Lingpai, model equipped with Honda CONNECT 3.0 intelligent guidance interconnection system, can realize the car home interconnection, intelligent AI voice dialogue control, OTA online upgrade and other functions, to bring users a convenient and intelligent new life of mobile travel; Honda SENSING safety super sense system, the new TJA traffic congestion assistance and low-speed front car following system, can achieve full-speed domain automatic helm assist, Bring users a safe and secure new life on mobility.
02Experiment value
Deepen digital interactions, covering pre-sale and after-sales
The wave of digitalization is also affecting the overall experience of car life. This year, GUANGQI Honda has comprehensively deepened digital interaction, covering a series of high-quality services enjoyed by users in pre-sale, sale and after-sales, and enhancing the value of user experience.
In March this year, the one-to-one service of Guangqi Honda Cloud Showroom was officially upgraded and launched. Since its launch, 2.7 million users have experienced online car viewing services at the Guangqi Honda Cloud Showroom and enjoyed the ease and pleasure of watching their cars without leaving home.
During the sales phase, GUANGQI Honda continued to optimize the joy sales process and strived to create a "joy" sales service for users that kept pace with the times.
In the after-sales stage, since the release of the new service brand proposition "Fun Link Chuangxiang Car Life" in 2019, with the three core concepts of "Satisfied Peace of Mind and Trust", "Smart Smart and Convenient", and "Social &Sharing to Create Beauty", we have built a new relationship between people and cars, people and people, and jointly created new value with users. Since its launch in October last year, guangqi Honda's membership platform "FUN Club" has exceeded 3.4 million members. In August this year, the Guangqi Honda APP was launched, providing users with a full range of value functions covering information activities, social interaction, car maintenance, practical benefits, etc., with more than 1 million registered users in only three months, and in October launched a points repurchase platform - Hui Rebate.
Innovative service gameplay and personalized user experience have enabled GAC Honda to strongly win the No.1 Grand Slam of J.D. Power SSI (Sales Satisfaction), CSI (After-sales Service Satisfaction), IQS (New Vehicle Quality) and DAS (Dealer Satisfaction) in 2021, winning wide recognition from users.
03 Retention value
The retention rate is industry-leading, creating core competitiveness
Retaining value is also the core competitiveness of GUANGQI Honda. All along, Guangqi Honda's high retention rate has been recognized by the industry. In authoritative reports such as 58 Automobile and J.D. Power's "Rosewood Award • China Automobile Retention Rate List", and the "Retention Rate Report" issued by the China Auto Finance and Retention Rate Research Committee, the retention rate of GUANGQI Honda Fit, Accord and other models continues to maintain the top position in the industry.
In addition, Guangqi Honda also launched the "hedging and financing" product, and upgraded the "Joy Used Car Official Website" in July this year, so that the advantage of high retention rate can produce greater benefits for users.
04 Create cultural value
Reconstruct fan relationships and build a new ecology
In November this year, the 3rd Guangqi Honda Dream Festival was held. As a platform for car life co-creation jointly created by brands and fans, this "pet fan" big IP has truly "played" with fans.
Guangqi Honda co-creates cultural values with common love, reconstructs fan relations, establishes a new ecology of brands and users, and brings more joy to users in the new era. This "humane" brand charm has attracted 8.5 million high-quality users.
Co-creating cultural value is the bond between GUANGQI Honda and the deep relationship between users and fans, and it is also the top-level design of the full value of GUANGQI Honda's car life.
brief summary
Gaqi Honda's car life is fully valued, only the user can not think, there is no GAC Honda can not think. Covering the entire car cycle, but also keeping pace with the times, both warm men and science and engineering men, it is no wonder that so many people have become its fans.