China Fortune Network News In 2021, the automotive industry pattern will accelerate the reconstruction, the transformation of new and old kinetic energy will accelerate, the "double carbon" goal will promote the electrification process, technological innovations such as human-vehicle interaction and smart driving will emerge frequently, and the upgrading of automobile consumption will accelerate.
In the face of the drastic changes in the industry environment, GUANGQI Honda's cumulative sales reached 780,266 units in 2021, of which 78,402 units were sold in December, successfully achieving high-quality and stable development.
In 2021, GUANGQI Honda continued to strengthen the value of its products, launching 4 new models and 3 brand new models, consolidating the existing market with an intensive product offensive and opening up a wider market segment.
Brand new Accord
Among them, the new Accord has a comprehensively upgraded intelligent configuration, built an intelligent system with "intelligent networking, intelligent security, intelligent power" as the core, and has received 100,000 orders since its listing in October 2021, and its sales volume in December reached 20,460 vehicles, an increase of 5.7% year-on-year. The Accord series also ended with annual sales of 201,301 units.
Xinlingpai provides SPORT TURBO Rui · The T-Motion and SPORT HYBRID are both powered by Sharp Hybrid, which perform well in the mid-range car market. Since its listing in 2013, the Lingpai series has gained nearly one million car owners.
Odyssey sold 43,366 units in 2021, up 2.6% year-on-year. On December 27, 2021, the new Odyssey was launched, and the new car series is equipped with the third-generation i-MMD hybrid system as standard, and each version of the model has been greatly increased, which can bring users higher quality and higher-end car value.
All new grid
The launch of the new model of the strategic mid-level car has attracted many young users, which also means that Guangqi Honda has successfully achieved a place in the A+ class sports car market. In the two weeks of listing, the cumulative orders of the new model have exceeded 10,000 units.
In line with the development trend of electrification in the industry, GUANGQI Honda vigorously promoted the electrification strategy, and the four major models equipped with the third-generation i-MMD hybrid system achieved a complete renewal of the whole series in 2021, with cumulative sales of 117,642 vehicles in the whole year, and the technical route of "mainly electric drive" was recognized by the market. Since the introduction of the i-MMD system in 2016, the cumulative sales of the Rui Hybrid Alliance have exceeded 300,000 vehicles, of which the cumulative sales of Accord Rui Hybrid have exceeded 150,000 vehicles.
Haoying Sharp Hybrid e+
At the same time, GUANGQI Honda actively explores the field of plug-in hybrid, creates i-MMD PHEV technology based on the i-MMD hybrid system, and launches the first PHEV model Haoying Rui Hybrid e+.
e:NP1
In 2021, Honda officially released a new pure electric vehicle brand e:N. As Honda's first joint venture in the Chinese market, GAC Honda will also fully introduce the e:N brand, and its first pure electric vehicle model of the e:N series, the e:NP1, has been unveiled at the 2021 Guangzhou Auto Show and is expected to be listed in the first half of 2022.
In order to cooperate with the electrification transformation, Guangqi Honda is rapidly building a new electrification system, not only will explore the construction of a new channel model for the era of electrification, through online and offline linkage to provide customers with a more transparent and efficient car buying experience, but also around the e:N series products to create a guangqi Honda APP electric zone, and users to create a more colorful life experience. In addition, Guangqi Honda's new pure electric vehicle plant will also be put into operation in 2024.
In terms of intelligent networking and intelligent assisted driving, Guangqi Honda is increasing its research and development efforts to create a stronger intelligent mobility ecosystem. In 2021, GUANGC Honda introduced the latest Honda CONNECT 3.0 intelligent guide interconnection system, and successively applied it to the new Accord, new Lingpai, all-new grid and new Odyssey. The system realizes functions such as voice assistant, car-home interconnection, mobile phone remote control and OTA online upgrade, making mobile travel safer, more convenient and more fun. Honda SENSING Safety Super Sense System adds the new TJA traffic congestion assist technology to further reduce the driving load of users and improve driving safety.
The e:NP1, which is expected to be released in the first half of this year, will be equipped with the e:N OS full-stack intelligent control ecosystem, the Honda CONNECT 3.0 exclusive version of pure electric vehicles, the latest all-round safe driver assistance system Honda SENSING 360, and the intelligent digital cockpit based on the HMI system. Advanced intelligent equipment will help Guangqi Honda achieve deep intelligence advancement.
Guangqi Honda's 3rd "Dream Festival"
In terms of channels and services, in 2021, GUANGQI Honda will continue to deepen the service brand "Fun Link Chuangxiang Car Life", upgrade the cloud showroom service, and expand the influence of the membership platform "FUN Enjoy", and its membership number has exceeded 3.52 million. The Guangqi Honda APP, which was launched in August 2021, has also exceeded 1.4 million registered users. In 2021, Guangqi Honda held the third "Dream Festival", highlighting its unique fan culture and brand cohesion.
In the 23 years since its establishment, GUANGQI Honda has gained nearly 8.9 million users with brand building and system drive as its main axis. In the face of a new round of intelligent and electrification, Guangqi Honda will start a second accelerated development to continuously evolve to cope with the trend of diversified changes and continue to achieve high-quality growth. (Baichuan)
(Picture from Guangqi Honda official)