In February 2022, Guangqi Honda entered a new historical moment of cumulative production and sales of 9 million units. On February 14, Valentine's Day, GAC Honda's new owner story documentary "Departure is The Champion" premiered online, emotionally confessing to 9 million dreamers. This documentary, which is completely interpreted by the owner of the car, interprets the love spirit of countless "Broad Fans": dreams are the starting point, and the starting point is the champion!
Guangqi Honda's "Departure is a Champion" film is a real car owner. Unfortunately, there is no me in this film, and I am also one in 9 million.
"Wang Chao, the owner of the Audid racing car, changed his career path for the love in his heart, quit his stable job in the system, and started his favorite tourism industry. His road to chasing his dreams is not a smooth road, but for the sake of his dreams, he bravely stepped out of his comfort zone, and every time he set off, he had a new vision.
"Start with your feelings and follow your inner feelings." Tang Yingbo, the owner of the Accord, insisted on practicing the street dance BREAKING despite suffering from synovitis and lumbar disc herniation. The classic Accord that accompanied him throughout his entrepreneurial experience witnessed his countless days and nights of sweating for his dreams. Because of love, so insist, because of persistence, so more love!
Over the past 24 years, GUANGQI Honda has provided 9 million users with products that meet market demand, extremely intimate services, etc., opening up a new horizon of car life. This "brand original intention" also supports Guangqi Honda to create many "firsts" in the industry: the first to introduce global models in China, the first to introduce the "four-in-one" special sales service model (4S store model), and the first to hold vehicle-to-vehicle crash tests and pedestrian protection crash tests in China.
In terms of user communication, GUANGQI Honda has done its best, from the high-quality standardization of the 1.0 era, the efficiency optimization of the 2.0 era, to the new service brand "Fun Link Chuangxiang Car Life" in the 3.0 era, GUANGQI Honda takes people and cars as the dual core, spans the upgrade experience value, provides users with a high-quality experience of the whole life car cycle, and realizes the creation of a better life with more car owners. At present, the number of members of the "FUN Club" of GUANGC Honda's membership platform has exceeded 3.5 million, while the GUANGQI Honda APP has been promoted since August 2021, with 1.75 million registered users.
Guangqi Honda has built this "fan feast" into a phenomenon-level brand culture IP, achieving scale and creative upgrading for three consecutive years; not satisfied with only establishing a regular car friend organization, Guangqi Honda has set up a dream peer Club, which gathers the top celebrities of the track and trend culture to help the development of China's local automobile culture;
In addition, Guangqi Honda has also set up the largest private team, the Dream Team, to realize the dream of the TOP international professional track for riders. These pioneering activities, because they fully meet the needs of users, attract more and more enthusiastic "Guangben fans" who pursue their dreams, and GUANGQI Honda owners from all walks of life have gradually formed a huge car owner circle culture and fan system, and GUANGQI Honda has opened a new cultural ecology built by brands and users.
Guangqi Honda has reached a new starting point of 9 million units of cumulative production and sales, and has also deeply engraved user thinking in the brand's genes, building a strong "moat" for itself. Next, Guangqi Honda will continue to be the most powerful and warm "dream companion", and continue to work with 9 million "H star people" to start the championship! Hopefully, the next time I shoot, I can participate.