Affected by the continued weakness of SUV models, Dongfeng Nissan Made a bad start in the first month of the Year of the Tiger, and there is still a big gap with Toyota and Honda.
Dongfeng Nissan official data show that terminal sales in January 111333 vehicles, down 10.27% year-on-year, obviously off to a bad start. Among them, the sales volume of Japanese brand terminals 100018 vehicles, down 19.39% year-on-year, Venucia brand terminal sales of 10,008 vehicles, an increase of 24.93% year-on-year, and Infiniti sales of 1307 vehicles, down 9.17% year-on-year. Not long ago, after being officially incorporated into Dongfeng Nissan's management system, Infiniti's debut was full of embarrassment, and it has been reduced to a marginal brand in the second-tier luxury camp.
Compared with Honda China's 146,641 terminal car sales in January and GAC Toyota's January sales of 99,900 units, Toyota China's sales are still much inferior even if Dongfeng Nissan completed the "three-in-one".
As Nissan's high-end brand, the relationship between Infiniti is equivalent to the existence of Audi to Volkswagen and Lincoln to Ford. After the joint venture with Dongfeng, the relationship between the two is also tied, but after being disqualified from independent operation, it will be "downgraded" to the third sub-brand of Dongfeng Nissan.
After the Infiniti brand is included in dongfeng Nissan's management system, it will make full use of the advantages of Dongfeng Nissan's entire value chain in research and development, manufacturing and management, from planning to execution, to explore new travel business models, contribute to Infiniti's electrification, autonomous driving, mobile Internet and shared mobility services, and further explore opportunities in the luxury car market.
In essence, just changing the management side does not change the status quo of Dongfeng Infiniti. In addition, Dongfeng Nissan's electrification transformation is also generally considered to be relatively slow in the outside world, Toyota, Volkswagen and other joint venture brands have launched electrification brands, Dongfeng Nissan is still waddling on the road of "oil to electricity", most of the models are based on cash models.
Reshaping the brand image, developing new technologies and introducing new models, and combing the price system Can Infiniti have a glimmer of hope. It is better to break the boat and emulate Toyota Motor to directly transform Lexus into a pure electric brand, and it is not excluded that Infiniti's future way out will also be an electrification brand.
Returning to sales, the seventh-generation Tianlai terminal sold 18,739 vehicles, an increase of 19.11% year-on-year, and although the sales volume was not as conspicuous as the Accord, it could also rank in the forefront of the B-class market. As the "evergreen tree" of Dongfeng Nissan, Xuanyi combined terminal sales of 49,982 units, an increase of 3.35% year-on-year. With the continuous hot sales of Tianlai and Xuanyi, it contributed nearly 70% of Dongfeng Nissan's sales, which also confirmed the decline of the SUV series.
In the past January, Dongfeng Nissan SUV camp sales of 34170 vehicles, down 16.26% year-on-year, X-Gun has become the key model of SUV weakness, it can be said that X-Jun is now in a dilemma. In addition, Nissan China also announced terminal sales of 27,702 SUVs, down 32.13% year-on-year. Among them, the sales volume of Qashqai terminals was 20,486 units, an increase of 25.4% year-on-year.
What is puzzling is that the same SUV terminal sales data, Dongfeng Day product brand and Nissan China released data there is a difference of 6468 vehicles, the two other data are consistent, the authenticity of the "pinch frame" data is doubtful. If according to the data released by Nissan China, in addition to Qashqo, Jinke, Loulan, Tuda and other models sales of only more than 7,000 vehicles, it should be known that the sales of Single Model of Qijun in the same period last year exceeded 18,000 vehicles, which shows that Qijun has not stepped out of the "three-cylinder engine" incident.
After entering the Dongfeng Nissan channel, venucia brand has experienced a buffer period, with sales of more than 87,800 vehicles in 2021, and the year of the tiger, led by Venucia Big V, has sold 14,001 units of the whole vehicle series wholesale, an increase of 126.3% year-on-year. The terminal retail sales of the whole car series were 10,008 units, an increase of 24.9% year-on-year, of which venucia big V sold 4,006 units, which was the main model of the Venucia brand; Venucia D60 series sold 2,142 units, down 21.94% year-on-year; Venucia series electric vehicle sales of 2,388 units, an increase of 126.14% year-on-year.
As Dongfeng Nissan said, entering the era of stock competition, China's auto market is like a boat against the current, and if it does not advance, it will retreat. If you are satisfied with the present, you will not stop moving forward, and if you do not advance against the current, you will retreat. Dongfeng Nissan sedan series relies on Xuanyi to support bitterly, there is still a battle force, SUV series is already leaderless, overwhelmed. Once a mistake into a thousand years of hatred, Qijun's revamp is a turning point for Dongfeng Nissan. In addition, the transformation of electrified models is slow, Infiniti's contribution is very limited, and Dongfeng Nissan will still be full of thorns in the new year.