No hairdresser in China can make money by "washing, cutting and blowing", and the debt of the hairdressing industry has exceeded 37 billion!
Some people may ask, then Yongqi hair salons have opened more than 2,000 stores nationwide, with an annual turnover of more than 2 billion, how to earn it?
In fact, Yongqi Hairdressing is not a barber shop at all, and his most cattle "cutting leeks" routine, few people can escape!
Go to Yongqi to consume, first you will touch its entry explosives - 38 yuan, shampoo and shoulder and neck massage for 45 minutes. This project is basically not profitable, but the service staff will still be very careful, why?
Because he also wants to recommend you the real profit product - the membership card. Membership card recharge amounts are 3,000, 5,000, 10,000, 20,000. The hated card of the hairdressing industry is Yongqi's "development"!
When you experience the introductory products, shampoo and massage, you feel that the service is good, the environment is good, and the attitude of the staff is good. Then he told you that if you charge 5,000 yuan, you can cut your hair and dye your hair later, and you can get a 3.8% discount.
Generally speaking, everyone is not willing to spend one or two hundred to cut their heads, but forty or fifty is still acceptable, then you can get a card just to the expected price. And hair always has to be cut, 5,000 pieces is enough to cut for a few years, and cutting in the same store can also avoid encountering unprofessional hairdressers. Therefore, a considerable number of customers will choose to apply for a membership card when they think about it.
Since then, you have entered Yongqi's routine: you think that charging 5,000 yuan is enough for you to use for several years, in fact, after you charge the card, your friends or family may take your card to consume, and Yongqi has many other products waiting for you.
For example, your wife will do hair a few times, do several massages, beauty, 5,000 yuan may be spent in less than half a year, and it will be renewed after spending, and it is possible to charge one or two thousand a year.
Therefore, Yongqi does not make money by "washing, cutting and blowing" at all, it is actually selling members and engaging in a "quasi-financial" game:
First of all, the customer who consumes 38 yuan at a time becomes a 5,000 yuan at a time, quickly attracting a large wave of cash flow, so that the money he invested in the early stage can be quickly recovered.
After getting the money, you can continue to expand new stores, and as soon as the membership card is opened, the person will come to repeated consumption, invisibly locking the user.
Yongqi quickly opened more than 2,000 stores, and then earned a lot of money by selling members and selling those beauty and massage products in the back end.
Therefore, Yongqi's secret is the model of "entry explosives + profit products": with 38 pieces of entry explosives, a large number of people, and then rely on the membership system to lock in users and make a lot of money by back-end profit products.
The essence of business is traffic, and no matter how good the traffic is, the products are in vain. Any industry can use this model to circle people, accumulate fans, and improve profits.
For example, Costco, which has more than 90 million members worldwide, has an annual renewal rate of more than 90%, and it is squeezed to close on the first day of opening a store in China, using this model:
1, Costco all products gross profit is only 9%-11%, basically cheaper than all peers, even cheaper than the Internet, it attracts a lot of customers.
2, but Costco is a member store, want to spend the first card, a card in the United States 120 US dollars, in China 299 yuan. With more than 90 million members worldwide, Costco can make money without relying on products, relying only on product circles, and then relying on membership fees to make money.
3, in addition to membership fees, Costco also provides pharmacies, eye hospitals, bakeries, car repairs, gas stations and other cross-border services in supermarkets, because the traffic is huge, Costco sells car sales, gas station profits can do the second in the United States.
Therefore, enterprises that do well in this era are using explosive products to obtain customers in large quantities, turning customers into members and fans, and then relying on the rich product chain of the back end to make money.
And many of our traditional small and medium-sized enterprises are just the opposite: (1) do not do explosive products, traffic is difficult, profits are naturally very thin;
(2) Sold countless products, never operated customers, and still used the thinking of ten years ago to do a hammer deal, no fans, the repurchase rate can not come up, and the production capacity cannot be played out at all.
Many bosses complain that business is difficult to do, in fact, it is not that employees do not work hard, nor is the market downturn, but they remind you that your thinking has lagged behind.
In this era, with traffic, there is a way to realize infinitely, so the boss must move from price difference thinking to traffic thinking!
Not every product has to be used to make money, first take out the best product, sell the lowest price, create a traffic entrance, circle a large number of fans, and then make a lot of profits on the back end.
Thinking changes, the market is a piece, so the boss must learn more excellent business models, learn from them, use them for their own use, and create enterprises that can keep up with the times!
In "Interconnected Profit Thinking", Teacher Chen Ping also explained in detail how to create a large number of gold explosive products in many industries such as retail, clothing, catering, and agricultural materials, and how to design a back-end product chain that locks users for life, from cases to methods, a look.
This set of courses summarizes the author's 15 years of experience in the transformation of service enterprises, analyzes the secrets of 108 innovations in more than 30 industries, and helps bosses redo traditional businesses with interconnected thinking to achieve fission-type growth!
5 hours of live dry goods to answer questions, accompanied by 1 supporting textbooks, 17 video intensive lessons, full of dry goods, worth learning:
1. How to seize the golden business outlet in the next 10 years: S2B2C model integrates upstream and downstream; new retail model opens up online and offline; community business model plays with the fan economy?
2. How to land the three major partner models, activate employees to work hard, let customers automatically fission 100 times, and help the boss return the capital before investing?
3. How to crack the five major life and death disasters of traditional enterprises: products are not easy to sell, profits are as thin as knives, channels are failing, talents cannot be retained, and heavy asset operations?
……
A set of courses to help you systematically sort out the difficulties of enterprise transformation, abandon traditional thinking, solve the problem of enterprise growth in one stop, and do ten years of performance in one year!
Click on the image below to start learning now, sooner rather than later!
Connected profit thinking
