Although Japan's land area is not large, the population is not much, but the world's well-known car brands are many, Toyota, Honda, Nissan, Mitsubishi, Mazda, Subaru, Lexus, Suzuki, Infiniti, Acura, etc., for these brands, in addition to constantly opening up the market outside Japan, the Japanese local market is also very important, because of the large number of brands but limited market, so the competition in the local market can be described as extremely fierce.
Toyota is not only a world-renowned automobile manufacturer, but also the most valuable brand among all Japanese car brands, and in the Japanese market, consumers' preferred brand is generally Toyota. Recently, Japan's 2021 annual new car sales list was released, and the top 20 Toyotas accounted for 12, from which we can see Toyota's hegemony in the Japanese car market.
From the list, the top 20 Toyotas accounted for 12, the top 10 Toyotas accounted for 8, the top five Toyotas accounted for 4, the top three are toyotas, and Toyota Yaris also became the only model in the list with sales of more than 200,000, and this is also the second consecutive year that Toyota Yaris has won the first place in the list.
Japan's land area is limited, so in the automobile market is mainly based on small cars, but from the list, Toyota Alphard as a large MPV model, the annual sales of up to 95,000 vehicles, ranking fourth, it can be seen that this car is still very popular in the Japanese domestic market, but also shows the success of this car.
In the non-Toyota car series, the highest ranking is Nissan's Note model, the annual sales also exceeded the 90,000-unit mark, to 90,177 vehicles, Nissan Note in the Japanese car market in 2018, was once the best-selling model of the year, but with Toyota's strength, and the obsolescence of the model, sales gradually declined. However, since last year's major overhaul and new upgrade listing, sales have rebounded significantly and rapidly, and the performance is very eye-catching.
In the top ten, in addition to Nissan's Note model, Honda's Freed model with annual sales of 69577 units is also shortlisted in the top ten, Freed is a positioning of small and medium-sized MPV models, which is a model listed in May 2008, has undergone many upgrade iterations, the market evaluation is still very good.
From the currently known news, toyota Alphard ranked 4th, Toyota Voxy ranked 9th, Nissan Serena ranked 11th, Toyota Sienta ranked 13th, Toyota Noah ranked 18th, and Honda Step WGN model ranked 19th are all preparing to launch major revamp models this year, some of which will be added after major revamps, these models themselves are more popular with the market, I believe that after the major overhaul and the addition of new energy models, It will definitely enhance the competitiveness of the model again, and I believe that this year's Japanese domestic car market will surely usher in a reshuffle.