2021 is coming to an end, in this year's auto market, we have witnessed too many explosive new cars on the market, some rely on excellent marketing methods, some rely on hard-core comprehensive strength, but in any case, the ultimate appeal in the hearts of consumers is still to buy a car that reassures themselves. Next, let's take stock of four super hot cars this year to see if these models are really material or rely on marketing gimmicks?
BYD Song PLUS DM-i
To say that THIS year BYD can have this sales, DM-i series models are definitely the biggest contributor, since the release of DM-i super hybrid, BYD's popularity has not decreased, and Song PLUS DM-i as the first SUV model equipped with BYD's "DM-i super hybrid technology", naturally has high hopes. Song PLUS DM-i's real endurance of up to 1200km and the actual fuel consumption of 3-4L per 100 km are the interpretation of dm-i's terrifying strength.
It is not difficult to understand why Song PLUS DM-i is always in short supply, good user reputation, excellent appearance, super high cost performance, looking at the same level of opponents, there is really no opponent. It can only be said that the BYD Song PLUS DM-i can become one of the hottest models this year, absolutely relying on real power.
The new generation of Highlander
All along, with its hardcore appearance and good reputation, Highlander has been high in the domestic 7-seat SUV market, and this year's Highlander has ushered in a new generation. In terms of configuration, appearance, power, etc., the new generation highlander has carried out a lot of upgrades, especially in the power part, the new car series uses Toyota's latest 2.5L dual engine hybrid, the vehicle driving texture has been greatly improved, which also attracts many consumers.
But at the same time, the price of the new generation Highlander is also rising across the board, which is about 20,000 yuan more expensive than the starting price of the previous generation model, which also makes it suffer a lot of questions for a while. But then again, Toyota's consistent mark-up marketing practices have really brought a lot of heat to Highlander, and it can only be said that Highlander can have this heat, although it is not close to its strength, but Toyota's marketing methods are really good.
Lynk & Co 09
To tell the truth, Lynk & Co 09 can be described as several times on fire this year, when the car was not yet listed, the manufacturer gave it a lot of times to preheat the new car, from audio to sound insulation tranquility to static tasting, dynamic test drive, I feel that during that time the whole network is the video of Lynk & Co 09, and the marketing means are extremely strong.
After the price of the new car was exposed, the heat of Lynk & Co 09 heated up again, and many people thought that Lynk & Co was floating, the price was too high, and the product strength was not as strong as imagined. Nowadays, Lynk & Co 09 has been listed for more than 2 months, and its sales are indeed a bit unsatisfactory, obviously not proportional to its popularity. It can only be said that Lynk & Co 09 has become one of the hot models this year, and its product strength is indeed very strong, but the excessive marketing has made everyone have a reverse psychology. In the next stage, perhaps only the real owner of Lynk & Co 09 proves the car with word of mouth, and it can usher in another wave of heat.
GAC Trumpchi GS8
Speaking of the second generation of Trumpchi GS8, it is really the most train type this year, there is no one, after the exposure of the real car, even if it does not need marketing publicity, it can harvest a lot of heat. Compared with the previous generation of GS8, the new car of this generation is very obvious, with the body size and domineering appearance of the Highlander, which is worthy of the ceiling of the value of the self-owned brand SUV.
In addition, the second generation of Trumpchi GS8 all series provides a 2.0T + 8AT powertrain and Toyota's 2.0T hybrid system, the comprehensive product force is very durable, coupled with its 18.68-24.68 million yuan price range, the configuration is matched, and there is no opponent in terms of cost performance. That's why it's hard not to associate it with the word "hot."
Write at the end
In general, in addition to the failure of Lynk & Co 09 to use the heat to cash in sales, the other three models have almost sold out, which also proves that at this stage, domestic car consumers are becoming more rational in buying cars, and will not be blinded by the overwhelming publicity of manufacturers, but it is still very gratifying to really choose a car suitable for themselves.
So in everyone's mind, this year's most veritable explosive model, which car, welcome to speak in the comment area.