Budget 300,000-400,000, want to buy a medium or medium-sized family SUV, how to choose?
If this question had been asked to me a few years earlier, it would have been really not easy to answer. The conventional operation is to compare the models in the price range one by one to see who is more fuel-efficient, who has more space, who has a high configuration, and who has strong power. However, in today's automotive market, if you still ask me the same question, then I will not hesitate to let you choose the ideal ONE. Rest assured, this is by no means a hot potato. I chose the "luxury car representative" BMW X3 and Mercedes-Benz GLC in this price point to compete with the ideal ONE, telling you in many ways that the times have changed.
● Ideal ONE size is larger and comprehensive performance is better
If you look at the price of the vehicle, in fact, the Mercedes-Benz GLC has exceeded 400,000, and it should not be added to the comparison of the three cars, but considering the larger discount situation of the market terminal and the competitive relationship between it and the BMW X3, I still count it.
It can be clearly seen that the price of the ideal ONE between the three cars is the lowest, less than 350,000 yuan, while the other two cars can only buy the lowest model in the case of high prices. In terms of body size, with a length of more than 5 meters and a wheelbase of more than 2900 mm, the ideal ONE has become one of the most advantageous. The wide body naturally brings more ample driving space, and the ideal ONE with 6 seats and three rows of seats can easily meet the collective travel needs of a family of six, which BMW X3 and Mercedes-Benz GLC cannot match.
At first glance, the ideal ONE's 0-100km/h acceleration time of 6.5 seconds is somewhat incredible, but if you look at its electric drive system, you will understand that this achievement is not exaggerated at all. Electric motors have an innate advantage when starting to accelerate, and we have no doubt about the strength of traditional giants such as Mercedes-Benz and BMW in terms of mechanical quality, but in the current automotive market, the matching perfection of the engine and the gearbox has been ruthlessly "dimensionality reduction hit" by electric drives. Therefore, from the aspects of power smoothness, chassis comfort and 100 km acceleration, the advantages of the ideal ONE are still very obvious.
The so-called comprehensive ability, that must take into account the daily cost of the car, after all, a family of old and young life, who would not want to save some of it. From the perspective of fuel consumption of 100 kilometers, BMW X3 is 8.4L, Mercedes-Benz GRC is 8.55L, and the ideal ONE has shown its "abnormal" side at this time, obviously it is a larger medium and large SUV, but the fuel consumption is as low as 8L, which is really going to be complained about by competitors "do not talk about martial arts". The reason for the low fuel consumption is naturally the ideal ONE's set of extended range hybrid system, through the form of electric drive can not only bring the vehicle a "smooth" driving experience, but also allow the engine to be in an efficient working environment for a long time, and because of this, the fuel consumption of this large car will repeatedly bring us surprises, and even in 2021, the owner of the ideal ONE Beijing will also drive a fuel consumption of more than 100 kilometers of 3.4L.
● Intelligent interaction level Ideal ONE wins overall
If it is only fuel saving and space, the ideal ONE can only be regarded as a little cost-effective, and it cannot reach the point of "winning". And if you talk about intelligent interaction, then Mercedes-Benz GRC and BMW X3 is really a bit inadequate, although we can understand that the transformation of traditional large factories can not be achieved overnight, but consumers want to get along with the product day and night, after all, in the intelligent, technological at the moment, no one wants to buy hundreds of thousands of themselves home is an "old people's machine".
To be honest, I still prefer BMW's iDrive system, there is no difficulty in getting started, the logic is clear, the response is smooth, but there are not too many fancy features, and it is not open enough. And mercedes-benz GLC's car machine is really sorry for its own price, the huge screen black edge does not say, the system's UI design and main functions will make people feel too old, of course, Mercedes-Benz's new MBUX "zero level" system is still good, but the current GLC is not equipped.
Ideal ONE has four screen interactions in the car, and supports full car voice interaction, supports continuous dialogue and invalid text rejection, can be interrupted at any time, more like the communication between people, up to seventy or eighty-year-old parents, down to kindergarten children can easily interact with the ideal ONE. The touch screen in front of the co-pilot is simply a "private theater"," and both moms and children can get their own audio and video space. The multi-screen interaction scheme and diversified application software make 92% of users believe that in non-driving situations, they are more willing to stay in the car for a longer time than other brands. And the car machine system is open enough, the built-in application can almost achieve "seamless conversion" with the smartphone, according to statistics, the three most used apps on one are iQiyi, QQ Music and K Songs.
It is worth mentioning that the intelligence of the ideal ONE is not only reflected in the interactive level of audio-visual entertainment, but also in the function of driving assistance, it has formed a crushing trend on the BMW X3 and Mercedes-Benz GLC.
Ideal ONE's AD assisted driving system has 8-megapixel assisted driving front camera, forward millimeter wave radar, angle millimeter wave radar ×4, ultrasonic sensor ×12, surround view camera ×4 and other sensing elements, with high-speed pilot assistance, lane departure warning, full-speed adaptive cruise, automatic parking and other auxiliary functions. In 2021, the ideal AD intelligent auxiliary driving system has opened the navigation assistance driving function to all speed highways and urban closed expressways across the country, and after the driver sets the navigation, the vehicle can realize functions such as autonomous lane change, overtaking, up and down ramps, etc. The combination of grip sensor steering wheel + AutoNavi high-precision map greatly enhances the actual experience of driving assistance.
In contrast, BMW X3 and Mercedes-Benz GLC's driving assistance system is much inferior, in addition to lane keeping and ACC car assistance, there is no outstanding intelligent configuration, in the automotive market to fully transform to automation, in the 300,000-level SUV market, such a configuration performance is difficult to make consumers interested.
● Ideal ONE humanized configuration is rich in sales of the same level
The monthly sales of ideal ONE have exceeded 10,000 consecutively, becoming a phenomenon-level product in 300,000-class SUVs, which is not only a proof of China's growing automotive strength, but also the best example of China's car lane change and overtaking in the era of electrification. In addition to the large space, low energy consumption and high intelligence we mentioned earlier, I think there is a more important reason for the ability to achieve sales of more than 10,000, that is, insight.
As a domestic brand, ideal is obviously more aware of what Chinese consumers buy medium and large SUVs for, under the premise of high passability and practicality, ideal ONE also has external discharge function, can support the maximum 2200w of external discharge output power, to meet the commonly used camping appliances. And one or two rows of standard electric massage seats, 191mm central large aisle and 505mm deep trunk, can make the family move easily in the car, even if the long-distance travel with 28-inch luggage and large size stroller will not feel cramped. The independent charging interface of the whole car allows each occupant to be able to replenish the power at any time, it can be said that in terms of configuration, the ideal ONE has achieved enough humanization, and it is respectful enough for every occupant in the car. Surveys have shown that more than 40% of ideal ONE users use the third row of seats at least once a week, and 54% of car owners say that children will like the third row of the ideal ONE because they can have their own independent space.
The emergence of the ideal ONE allows us to see the unique advantages that domestic brands have in the market segment. The overall space for a family trip should be large, and the needs of each occupant are relatively independent; if you want to have the smooth feeling of electric vehicles, mileage anxiety needs to be solved; long-distance travel needs intelligent escort, but the safety of the family cannot be sloppy. Compared with the BMW X3 and Mercedes-Benz GLC, the ideal ONE's insight is indeed more acute, but observing that the demand is only the beginning, and what can really make it a phenomenon-level model is the effort of the ideal ONE to solve each need after finding the pain points.
● Write at the end
For a long time, in the 300,000-level SUV market, our domestic brands do not have any sense of existence, with the arrival of the ideal ONE, let us see the capital that confronts the joint venture brand head-on. Brand premium is no longer the first element when buying a car, "the right is the best" has become the common choice of current consumers, if your budget is around 300,000, want to buy an SUV that can meet the needs of the whole family, then the ideal ONE will definitely be a good choice.