Seriously, the current situation of Dongfeng Nissan is not optimistic, looking at the entire product system, it seems that there is nothing else to play except Xuanyi. In the field of B-class cars, Tianlai was firmly pressed by Camry and Accord, no way, the price reduction; Qashqai was also squeezed by Binzhi, XRV, Fenglanda squeezed the share, and the most critical SUV - Qijun, was beaten by CRV, Veranda, etc.; now Loulan directly demoted its identity, and CRV grabbed the market, and the 300,000-level SUV Nissan products were gone.
As the saying goes, one wrong step is wrong, if the new Qijun can become popular, now it may be another situation. X-Trail is the most important car of Dongfeng Nissan SUV system, this is not just talk, looking back at the past grand situation, monthly sales of 20,000 vehicles are also extremely common, in the case of 7 years without changes, you can also break the wrist with Honda CR-V and Toyota RAV4, which is very popular with domestic consumers.
But all this has changed, when the new Qijun after the listing of terminal sales sharply, from 10,000 to 5,000, and then to 2,000, 1,000, and even low to not publish specific values. The rapid decline of a new car, the most fundamental reason is still from the product itself, although at first the three-cylinder engine was bragged by the manufacturers very strong, but the market attitude is tough, everyone does not want to spend money to verify its reliability. Since the three-cylinder engine model began to appear, the performance of the domestic car market has not been too strong, perhaps from the beginning of the new Qijun has taken a wrong move.
In addition, the environment has dealt a heavy blow to Qijun, or it is more accurate for fuel vehicles, and the new energy vehicle sector has become popular rapidly, and BYD and Tesla have achieved rapid development. Moreover, independent car companies continue to launch blockbuster models in the field of fuel SUVs, and also take away part of the traffic of X-Trail. There are strong enemies outside, AndYco also has to face competition within its own product system, such as the 2022 Loulan, the starting price is less than 180,000, which is to force Qijun to the desperate road.
Nissan Loulan as a medium-sized SUV, positioning than Qijun one grade higher, recently revealed on the Internet that the starting price of 2022 models or 179,800, compared with the past guidance price of 239,800 yuan, there is no doubt that the new Loulan lowered the threshold. Lou Lan can lower his head, the reason is not it, the model has not been replaced for many years, horizontal comparison with other joint venture models of the same level, in terms of competitiveness highlights the lack, there is a low price replacement is also a routine operation. However, Lou Lan is low,000 low, and Qijun's "days" will be more difficult, and then Qijun may have to reduce prices again.
In terms of hard power, The New Qijun is not useless, such as the external adaptive dual balance system, the "floating" engine suspension system, VC-Turbo and other technologies are remarkable, but they are all covered by the slot point of the three-cylinder engine. If there is still a glimmer of life in The New Qijun, it is the e-power version, of course, the price is still the top priority.