So many four-cylinder cars can choose, how did you buy a three-cylinder?
Last time, it was said that the major car companies could not stand the "excellent performance" of the three-cylinder engine in China, and they returned to the embrace of the four-cylinder machine, and the effect was also obvious, which was called a "magic hand rejuvenation". However, presumably some car companies are still reflecting on where the technical weaknesses of the three-cylinder machine are, or how can there be a new "desert prince" Qi Junhao to throw tens of billions of main three cylinders? However, is the three-cylinder machine really unable to sell because the technology is not good? I don't think so. Therefore, this article is not a three-cylinder machine technical science, we will analyze it from the psychological factors, why do Chinese people hate three-cylinder?
Remember why Chinese people love to buy Mercedes-Benz? Face, of course! But even if Mercedes-Benz promotes the much-complained 1.3T, it also ensures that this 1.3T is still a four-cylinder, or Mercedes-Benz understands the ideas of the Chinese people. In the eyes of many people, the three-cylinder machine feels less when it is heard, and people who have to tighten their belts for face and have to take out loans to the BBA can't accept being told, "How can this person buy a three-cylinder?" That's it.
Not only can't stand those "gossip", some people can't even pass this level themselves. At present, most three-cylinder models are concentrated in the price range of 100,000-200,000 (because they were designed to reduce costs in addition to fuel consumption). But the four-cylinder models in this price range are all frantically piling up their own configurations in the big show, why should I spend almost the same money to buy one less cylinder guy? Therefore, if the three-cylinder car wants to grab the market with many four-cylinder models, it should give back the saved cost to consumers, and form a price difference with many four-cylinder models, after all, this price point is always the most concerned about people.
In fact, it is not only impossible to accept three cylinders, the Chinese people's views on the cylinder are the same as most cars now come to China to add "L" - the bigger the better. We often hear some people proudly say that they are driving a "big V8", and at this time, the owner of the three-cylinder can only silently quit the group chat.
Friends born in the 90s should have an impression of the red Xiali, at that time, in addition to taxis, Xiali was also some people's private cars, selling 100,000 yuan at that time, which was a huge amount of money at that time. But almost no one in that era car cared whether Charlie was a three-cylinder car, because there were not many cars to choose from, and it was still the cheaper of them. But now, even tens of thousands of entry-level models are equipped with four-cylinder machines, and three-cylinder machines have become a relatively small number of categories, which also leads to three-cylinder machines will not become mainstream after all.
I believe that most of the friends who do not pay much attention to cars must have heard of the "three-cylinder machine shaking", and feel that the three-cylinder machine shaking should be one of the most "out of the circle" events in the automobile circle. Almost all the auto media have done similar topics, this wave of promotion benefits is absolutely the top effect, even the girls around me know that the three-cylinder car is not OK, can not buy a three-cylinder car, what is called "women and children know", this is called!
"Everyone in the society says that my three-cylinder engine is shaking, so I will suppress the shaking and see what else you say?" Some technology streamers don't seem to realize the real problem. But many car companies have begun to wake up, the promotion of three cylinders is to improve fuel economy and adapt to environmental protection regulations, then adding hybrid can also, and even have better performance. And for some limited license cities, choosing hybrid can even bring you free car purchase indicators, which has become another boost for the promotion of hybrid models. The addition of hybrids makes the "product power" of the product rise sharply, and it has a stronger competitiveness. Compared with doing subtraction, the Chinese people really like to give me everything they can give, which can be seen from the excellent sales performance of Corolla Shuangqing.
Any technological development will be tested by the market and consumers, the development of three-cylinder vehicles is ultimately mainly to reduce costs and meet the needs of emission standards, which is more based on the advantages of manufacturers, but for consumers, three-cylinder machines not only have problems such as jitter, but also the later retention rate is also low, coupled with the public opinion attack of the surrounding "car-aware" personnel, buying a three-cylinder car does not seem to bring any better experience. When most people can't afford a car, others are concerned about whether the family has a car, and when most people can afford to buy a car, others will pay attention to the fact that your car is actually a three-cylinder. So, Chinese really don't like the three-cylinder.
GeekChoice original article