Toyota Sienna bowed its head, Nissan X-Trail regretted it, this year's consumers are not good at bullying. Toyota Sienna did not go public began to create momentum, claiming that they pre-sold ten thousand vehicles, and then bought a car to increase the price, consumers do not recognize, and then play what wholesale volume, but the sales did not meet expectations, not as hot as the legend, in front of rational consumers, Toyota Sai Na had to bow their heads, if not look down, sales will be miserable, if you look down, sales will slowly heat up.
Data show: In December 2021, Toyota Sienna sold 935 vehicles in the Chinese mainland, advertised pre-sale of 10,000 vehicles, the actual more than 900 vehicles, too much face, the reason why it became so is because of the mark-up car, and then consumers are not accustomed to it, so they do not recognize. Later, Toyota began to change itself, after 4370 vehicles in January 2022, 3843 vehicles in February, and 6568 vehicles in March, it is not difficult to see from the sales volume in recent months that Toyota Sienna sales are slowly rising, rising because there is no price increase.
Although Toyota Sienna does not increase the price, but there are still some decorations in it, the price is almost 10,000 or so, many consumers feel that they can accept the situation to buy, if you continue to hold the currency to be purchased, and then insist on it, maybe send 10,000 decorations. See no, a few months of time, the attitude has undergone earth-shaking changes, if the listing is habitual, add money to buy, irrational consumption, blind rush to buy, now add 5-10 million is normal, remember, the attitude of consumers, determine the behavior of businesses. Toyota Senna bowed his head, and Nissan X-Trail began to regret it.
Since the launch of the three-cylinder car by Nissan X-Trail, sales have continued to decline. In the past, the annual sales of one or two hundred thousand vehicles, although not too good, but this sales is still good, but now? Look at the sales in March, has fallen out of the top ten SUV, this is the legendary tail, you do not take the customer seriously, the customer does not take you seriously, everything is mutual. In fact, the launch of the three-cylinder machine is nothing, the key is the price.
It is not that the three-cylinder machine is not good, not that it cannot be bought, the key is the price, as long as the price is suitable, the launch of the double cylinder can be done. Nissan X-Trail from four cylinders to three cylinders, the price has not changed, you tell consumers that your three-cylinder machine is stable, so environmentally friendly, so also fuel-efficient, do you think consumers will believe? What age? It is not 30 years ago, now the information circulation is so fast, there are all kinds of popular science on the Internet, do you think it is the era of the Xiali three-cylinder machine?
The previous Xiali is also a three-cylinder machine, sales are not bad, many taxis are using Xiali, can not represent the present, now let Xiali launch a three-cylinder machine to sell seventy or eighty thousand try to see, see how many people buy? The times are different, eating enough and eating well are two concepts, the pursuit of consumers is also different, besides, the choice was small at that time, and now what? All rolled up! Sienna mark-up consumers do not recognize, The Japanese New Qijun launched a three-cylinder opportunity cold, indicating that Chinese consumers are slowly maturing, hoping that this is just the beginning.