The same car, people sell more than 200,000, we have to increase the price on the basis of 800,000, is it our money? The same car, people use aluminum, to us to become steel, why should we treat it differently? The same is the anti-collision steel beam, people are aluminum alloy material, wide and thick, to our small here is also counted, why should the aluminum alloy be turned into steel? Even more iron sheets are used, why should we be treated differently? Aren't we qualified? In the past, many people have complained like this, although complaining, but it is still difficult to escape the law of true incense, and now everyone has begun to consume rationally, and it is slightly gratifying to see the sales of Toyota SIENNA.
The data shows that in December 2021, the sales volume of the domestic Toyota SIENNA in the Chinese mainland was 935 vehicles, which fully explains that everyone is not used to it. If we continue to be accustomed, we will always spend high prices to buy relatively low-quality goods, in the face of different markets, different treatment, we have to say no.
Differentiated treatment is all around us, many people say that this has nothing to do with me, I don't buy cars that cut corners, in fact, sometimes you may not know, even if you don't buy a car, some things are related to you, because once some customs are formed, they will slowly become a culture, and once this culture is formed, it will affect all aspects of our lives, not just cars.
Take the anti-collision steel beam as an example, in the 90s, the same car, the thickness and material of the anti-collision steel beam are the same, and now the car is completely different in different markets and different specifications, and our attitude determines whether they are thick or not. The anti-collision steel beam of the car is like the human immune system, which is the first barrier to safety, and the material of different price points is different, which we can understand, and the price is what you get. If the anti-collision steel beam is relatively thick, low-speed collision can reduce maintenance costs, and later some merchants in order to maximize the benefits, intentionally do small, and even change the material, so that once an accident occurs, the maintenance cost will increase, the manufacturer only needs to increase the zero-to-piece ratio, and the profit will rise.
In the past, everyone used thicker materials than anyone, but now what? As long as it can barely make sense. Different countries have different implementation standards, if 60 points is a standard, 61 points is a waste, under the guidance of this idea, who else pursues high scores? In the past, many domestic models had no rear collision steel beam, and then the reason why they were added was because they were afraid of affecting sales, in the face of reduced allocation and price increases, we had to say no, if we did not say, they would become more intense. This is true for family cars, and it is the same for luxury cars, just a different way.
Some people increase profits by lowering the standard, some increase profits by reducing the allocation, foreign countries are standard, and they must be selected when they come to China, which is differentiated treatment. Whether it is a family car or a luxury car, the different implementation standards in different markets are indisputable facts, but fortunately, the people are becoming more and more rational, remember a word, they are thick or not is determined by everyone's attitude.