Restart for half a year Parallel import car market knows cold and warm

Restart for half a year, the parallel import car market alternates between hot and cold. After the customs clearance run-in period, the models on the market are no longer the world of Mercedes-Benz GLS 450 and Toyota Senna, and "net red" models such as Mercedes-Benz G63 and Land Rover Defender have also entered the competition. In the Beijing market, which has been in the empty window period before, some models have also passed the PN value threshold and officially started on sale.

"Doing parallel imported cars is like betting." A parallel import car dealer admitted that due to the long transportation time of imported cars from abroad, car dealers usually predict the number of models in advance, and bet on hot models can become winners and earn higher profits. On the contrary, if it is an unpopular model or a price difference from a medium-sized model, it will be difficult to amortize the cost, such as the Audi Q7 and range Rover extended version. It is revealed that a new round of "bets" for parallel import car dealers has begun, and it is unknown who can become a "treasure" for Ford Brocon, Toyota Land Cruiser, and Lexus LX600.

The "11th power" model entered Beijing

"Parallel imported cars can be on the Beijing brand." A parallel import car dealer told the Beijing Business Daily reporter that with the increase in the number of models passed in Tianjin Port, some models have met the requirements of the "Beijing Ring" and can apply for Beijing license plates. The car dealer pointed to the Mercedes-Benz GLS 450, Mercedes-Benz G63 and Toyota Senna parked in front of the store, saying that some of these models are currently equipped with Beijing license plates.

At the end of May last year, after the first batch of Mercedes-Benz GLS 450 obtained the National VI environmental protection certification, the parallel car import car market, which had been stagnant for one year, restarted. However, because the PN value of the early customs clearance models failed to meet the environmental emission requirements of Beijing, it could not apply for a Beijing license plate, and the Beijing parallel import car market failed to restart. The Beijing Business Daily reporter learned that the PN value refers to the number of solid suspended particles in the exhaust emissions of the vehicle driving 1 kilometer. Previously, the National V Emission Standard did not require this standard, but in the China VI Emission Standard, this indicator is one of the important assessment indicators. Domestic production and import vehicles in Beijing for license plates, need to meet the National VI b emission standards, while the PN value also needs to meet the requirements of 6×10 to the 11th power / km. In addition, the vehicle also needs to enter the model catalog on the official website of the Beijing Municipal Bureau of Ecology and Environment, and meet the above three conditions to apply for a Beijing license plate.

"Although the first batch of cars to pass customs meets the National VI b standard, the PN value is 6×10 to the 12th power / km, so it cannot apply for a Beijing license plate, and the models in the store can only be sold to other provinces." A Beijing parallel importer admitted that until the second half of last year, through the model began to appear to meet the requirements of Beijing's PN value of the model, and later this part of the model in batches, configuration applications into the Beijing Municipal Bureau of Ecology and Environment official website model catalog, get the "Beijing Ring" certification of the model, began to sell in Beijing and apply for licenses.

With the sales of models that meet the requirements, the parallel import car market in Beijing has also ushered in a "small climax". "Applying for 'Jinghuan' certification, to transport the car to Beijing for re-testing, the car dealer needs to invest higher costs, so the price of the Beijing license plate model will be 10,000-20,000 yuan higher than the average market price, but this has not affected sales." A parallel importer said that after Mercedes-Benz GLS, Toyota Senna four-wheel drive and other models can apply for license plates in Beijing, the store has received many orders. Before the parallel import car market was suspended for a year without car sales, many Beijing consumers who paid attention to the hot parallel import car could only consult and wait, and now the market has been reopened to meet this part of the demand.

There is still a market for high-premium models

With the beijing area can be sold after the license plate, the parallel import car market has been further opened, and now the models and vehicle sources are more abundant, which has "cooled down" the price of cars that have previously climbed due to the lack of car sources. A parallel import car dealer revealed that the previous input costs have been basically recovered, and now the increase in vehicle sources and the entry into the sales off-season, this year there will be new cars entering the market, so the market price began to loosen. "Previously, the Mercedes-Benz GLS 450 was priced at a maximum price of 1.23 million yuan, and now it is priced at about 1.1 million yuan." The above-mentioned car dealers said that the price of models on the market has dropped by about 100,000 yuan.

Although the market price has been adjusted, the price of the hot-selling models is still equal to the price of the standard car, which has become the key for car dealers to compete for high profits. Among them, the hot selling models that are concerned by car dealers and consumers are the Toyota Senna and Mercedes-Benz GLS 450. Beijing Business Daily reporter learned that the current parallel import of Toyota Senna four-wheel drive version is priced between 550,000 and 670,000 yuan, while the two-wheel drive version of the current price is about 43 yuan. According to the price of the Chinese model, the price of the GAC Toyota Senna is 309,800-373,800 yuan; the parallel import version of the Mercedes-Benz GLS 450 3.0T model is priced at 1.11 million to 1.14 million yuan, and the price of the Chinese version of the 3.0T model is 1.16 million to 1.32 million yuan.

The price is close to the price of the standard car or even higher than the price of the standard car, why do consumers pay? A parallel importer said that consumers who buy parallel imported cars are concerned about the configuration. Taking Toyota Senna as an example, the current domestic version only has two-wheel drive models, while the market attention is higher for four-wheel drive models, which makes consumers who want to buy four-wheel drive models can only choose parallel imported models.

"Because the Standard Car cannot meet this part of the sales demand, although the price is higher, consumers with financial budgets will choose to buy parallel import models." The above-mentioned car dealer said.

In addition to the high configuration becoming a selling point, the shortage of Chinese models is also the reason why consumers choose parallel import models. "Recently, the Chinese model has been affected by the shortage of chips and the epidemic situation abroad, and the supply of goods in the 4S store is incomplete, and the pick-up time is more than two months. Parallel import vehicles are in sufficient supply, so they also share part of the demand. The above-mentioned parallel importers still use Toyota Senna as an example, although the domestic Senna has two-wheel drive models, affecting the sales of the corresponding parallel import models, but because the Chinese model has been in a situation of no goods markup, so even if the two-wheel drive Senna parallel import model is priced at more than 400,000 yuan, there are still some consumers willing to buy.

Not only the volume of models, but also the parallel imported cars Bentley Flying Spur and Tianyue, which are priced at more than 3 million yuan, are also the focus of consumer attention. "The profit of such models is more than 200,000 yuan. Although the price point is close to that of the Standard model, the Medium Standard model has less vehicle source and a longer time to pick up the car, which has pushed this part of the consumer to the parallel import car market. A parallel import car dealer believes that parallel imports and Chinese models to seize the market, not only to target the volume of models, but also to seize the high-profit model market, consumers who choose high-profit models are often have enough budget, and when this part of the demand in the Chinese car market can not be met, it is the opportunity of parallel import car dealers.

It is worth noting that the price of parallel imported cars is close to the price of Chinese cars, which also changes the situation of some regulated models dominating the market. Recently, it is reported that Toyota will put into production of the Senna four-wheel drive model after the domestic Seine two-wheel drive model. In this regard, the industry generally speculates that it is due to the hot sales of parallel imports of four-wheel drive Senna, which has eaten the Chinese car market and brought pressure to enterprises. "To a certain extent, the parallel import car model restricts the monopoly sales of imported cars by foreign car companies, making the development of the imported car market healthier." Yan Jinghui, a member of the expert committee of the China Circulation Association, said.

Models are "hot and cold" differentiated

Betting on high-profit hot models helps some car dealers seize business opportunities, while other car dealers are worried about "looking away".

Last year, before the customs clearance of parallel imported cars, Zhang Fei (pseudonym), a parallel importer in Tianjin, had purchased a batch of Canadian versions of Lincoln Navigator models, but he did not expect that these models would be "slow to sell". The slow sales of the model and the fluctuation of the price of the Lincoln navigator in the Chinese car market are directly related to the source of the car. The Beijing Business Daily reporter learned that at present, there is only one configuration model for the parallel import Lincoln Navigator, and the benchmark is the top long-shaft version of the Chinese version. Previously, due to the lack of chips in the Chinese car market, the pilot car source needed to increase the price by at least 70,000 yuan to pick up the car, so the sales volume of the parallel import pilot ushered in a wave of small climax, and the price also rose to the same level as the Standard car.

But the good times are not long, Zhang Fei said: "Seeing the growth of sales, I and my peers have entered a group of navigators in the later stage, but the market price of Chinese standard cars has begun to stabilize, the price increase phenomenon has decreased, the time to pick up the car has been shortened, and the advantages of parallel imported cars have gradually disappeared, which has made our late navigators cold." Coupled with the increasing number of customs clearance models in the later period, the market choice is more abundant, compared to Mercedes-Benz, BMW and other hot models, Lincoln, which belongs to a niche brand, is even less advantageous, and currently intends to sell out these few cars in his hand and no longer enter the car. ”

In fact, lincoln navigators are not the only ones who pre-cool in the parallel import car market. The Beijing Business Daily reporter learned that Audi Q7, Audi Q8, Land Rover Genesis Extended Edition and other models have difficulties in sales in the parallel import car market.

It is understood that the sluggish sales of the above models are mainly affected by the standard car. The first is the lack of brand strength and low market acceptance of the benchmarking standard car, and the second is that the price is not firm and the preferential treatment is large, which will cause poor sales in the parallel import market. A parallel import car dealer said that there was less car supply in the early stage of the market restart, and this part of the model also opened up the market situation. However, in the late market, the supply of vehicles is abundant and the market competition is fierce, and this part of the model has become an unpopular model due to its lack of competitiveness.

In order to better sell these models, car dealers began to reduce prices and promotions. The Beijing Business Daily reporter learned that in the early days of customs clearance, the price of Lincoln Navigator had risen to 1.3 million yuan, and the current price has dropped to 1.15 million yuan; the price of the Land Rover Genesis Extended Edition has also dropped from 1.8 million yuan to about 1.55 million to 1.6 million yuan. The above-mentioned car dealers said that although the sales of such models are not good, if the car dealers enter the car from overseas in the early days, there should be no loss of money. However, with the increase in overseas service fees and car prices, the car dealers who purchase this batch of models in the later period will have a certain discount.

A new round of bets is about to begin

Last year, before the parallel import car market restarted, the number of models was predicted in advance, and the car dealers who entered the car at a low price and sold at a high level became the winner. Nowadays, the market is further opened, and more models will enter the market this year, and in the face of a new batch of models, parallel importers have also had new prejudgments.

At present, parallel imported models such as Mercedes-Benz and BMW are still hot spots in the market. A parallel importer said that as long as there is no major change in market policy this year, the car market will begin to pick up after March, when car dealers will also begin to hoard goods accordingly, and last year's hot Mercedes-Benz GLS 450, BMW X5 and other imported models are still the focus of car dealers.

In addition, some parallel importers have also begun to bet in advance on models that have not yet passed customs clearance. The Beijing Business Daily reporter learned that although toyota Land Cruiser has not yet obtained the National VI environmental protection certification, some parallel import car dealers have begun to enter the car in advance. A Tianjin port parallel import car dealer said: "Recently Toyota Coolozer has begun to apply for the National VI certification, Toyota such models in the parallel import car market attention is higher, as long as the vehicle customs clearance must be the market hot model, the current pre-sale price is between 1.02 million and 1.03 million yuan, the car dealers are more than 100 vehicles." ”

In addition to the quasi-popular models such as toyota cruiser, many car dealers have also begun to pay attention to models such as ford limas and Lexus LX600. It is understood that the current pre-price of Ford Bronco 2.0T models is about 600,000 yuan. However, a parallel import car dealer believes that the market expectation of such models is not easy to determine, and the purchase volume of car dealers is only between 4-5 vehicles, and the tentative purchase is to prevent slow sales. In addition, Lexus 570 due to the suspension of production reasons, parallel import car prices have soared to 2 million yuan, so parallel importers for Lexus models are also more concerned, at present some car dealers have begun to look for the source of Lexus LX600 models.

Cui Dongshu, secretary general of the Passenger Car Market Information Joint Association, believes that after the restart of the parallel import car market last year, consumers have more choices and the market demand is full. With the gradual increase of customs clearance models this year, the market will be further opened to promote the recovery of the parallel import car market. With last year's experience, car dealers will also make judgments and bet on hot-selling models in advance to seize the opportunity.

However, while stocking in advance, many dealers are also worried about market prices this year. In fact, after the opening of the domestic parallel import car market last year, the price of overseas cars has been rising. "Not only is the price of the car high, but the service fee of the bicycle has also risen from the original 7,000 yuan to 30,000 yuan a car, which also increases the cost of entering the car, and indirectly affects the price of the car." A parallel import car dealer revealed that last year, due to the epidemic and chip problems, the inventory of many Chinese imported cars was incomplete, so that parallel import car dealers with car sources got the opportunity, but with the easing of chip problems this year, the inventory of Chinese imported cars was guaranteed, and the price of parallel imported cars in the later period was difficult to sell at high prices, and profits may be reduced.

Beijing Business Daily reporter Liu Xiaomeng