Online "cloud tour" Beijing Museum, it will be worse for you!

Help the national cultural center to build the future

Beijing will become a "City of Museums"

According to the data, as of the end of 2021, there are 204 museums of various types in Beijing. The total number of collections in Beijing museums has reached 16.25 million sets, and the number of movable cultural relics and precious cultural relics above the third level ranks first in the country. On average, more than 600 exhibitions are held every year, and thousands of activities are carried out.

To warm up the city's culture and feel the cultural accumulation and fresh vitality of Beijing, the Beijing Radio and Television Station media innovation program "Beautiful Life Hui" continues to explore the way of innovative dissemination of traditional culture, planning to launch the punch card #Beautiful Museum # project, based on the city of punching cards and double Olympics, through the means of media communication, to achieve on-screen viewing of exhibitions, so that the public can stay at home online "cloud tour" Of Beijing Museum, punch in popular exhibitions, and unlock the new posture of visiting the museum.

Visit the "New Landmark" of Cultural Tourism

"Unlock" various museums in Beijing

National (public) museums to help the spread of museum culture

Visit national (public) museums, including (but not limited to) the Museum of Ancient Architecture, the Museum of Intangible Cultural Heritage, the Palace Museum, the Summer Palace, the Chinese Women's Museum, the Beijing Museum of Natural History, the Film Museum, the Automobile Museum, the Railway Museum, the Tsinghua Art Museum, the Central Academy of Fine Arts Museum, etc.

The #Beautiful Museum series of programs will give full play to the advantages of new media, "online treasure exploration" to make good use of the cultural relics resources in the collection, explain the stories of the collection, narrow the distance between cultural relics and the public, and let the public stay at home to understand the interesting facts of ancient and modern Chinese and foreign cultures. At the same time, with the rise of the national tide, the #Beautiful Museum series of programs will deeply explore and excavate the characteristic cultural IP of each museum, and while tasting the museum culture, it can gather many exquisite cultural and creative objects, realize the exposure of museum cultural and creative products, and create an immersive art life experience for consumers.

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Private (commercial niche) museum

Immerse yourself in the spirit of the brand

Visit commercial, private, and niche museums, including (but not limited to) Guanfu Museum, Rosewood Museum, Hermas Art Center, Big City Trivia (LEGO) Museum, Silk Museum, Grand Canal Silk Museum, Lawrence Art Center, Taikang Museum, Communication University of China Media Museum, etc.

The Commercial Brand Museum is a shortcut for the public to understand brand culture. Through experiential visits, the story of the brand's history can be told together, allowing the public to immerse themselves in the scene and immerse themselves in understanding and exploring the brand, effectively bridging the gap between the brand and potential consumers.

Treasure Hunting Volley Pavilion

Museum of Chinese Arts and Crafts and Intangible Cultural Heritage

Three-dimensional communication form of fusion media

Create a museum with a story

#Beautiful Museum#Explore the Museum Short Video

The host went out of the country to plan, shoot and produce a short video of the museum visit;

Short video duration: less than 2 minutes;

Broadcast platform: "Beijing Broadcasting" official WeChat, official Weibo, video number, etc.

The Forbidden City's opening exhibition "Why China" is a short video of the museum

#Beautiful Museum# Museum punch card visit

The host acts as a visiting officer, an expert in the museum or a well-known blogger popularizer, a walking visit presented, and the whole network video is live;

Live broadcast duration: less than 2 hours;

Broadcast platform: "Beijing Radio" official WeChat, Weibo, video number, etc.

#Beautiful Museum #Live Room Guest Interviews

During the entire museum punch-in sequence, invite museum relevant personnel or well-known bloggers to be guests in the radio broadcast room to tell the stories in the museum and introduce traditional culture;

Duration of the guest interview: 40 minutes;

Broadcast platform: Beijing Literature and Art Radio presents multi-platform live video every Saturday and Sunday from 11:00 to 12:00.

#Beautiful Museum#Media Cases and Data Sharing

At present, the short video of #Beautiful Museum has been launched, among which "How the Ancients Judged the Arrival of the Spring Equinox" was selected and released by the official microblog of the Information Office of the Beijing Municipal Government "Beijing Release"; "The Sting of the Words in the First Agricultural Altar" was forwarded by the official microblog of the Beijing Municipal Bureau of Culture and Tourism "Cultural Tourism Beijing"; "Treasure Hunting Loft - Chinese Arts and Crafts and Intangible Cultural Heritage Museum", "Meeting the Stars of the Tang Dynasty in Beijing - Exploring the Museum of Ancient Chinese Architecture" was selected and published by the official weibo of the Beijing Municipal Commission of Planning and Natural Resources" Beijing imprint inBeijing" forwarded.

Looking at the solar terms from history - how the ancients accurately judged the vernal equinox

Up to now, the #Beautiful Museum series has been read by 1.9 million+ topics

【Forbidden City Flying Snow Is Beautiful】Short video reading volume of 400,000+

【#Crossing the Tang Dynasty Galaxy in Beijing#】The topic has been read by 640,000+

【#Crossing in Beijing to see the Tang Dynasty Galaxy#], [#Come to the Forbidden City to see the national treasure meeting#] topic on the list of Beijing's hot searches in the same city.

Looking at the festivals from history - the beauty of spring excursions in ancient landscape paintings

Introduction to the "Good Life" column

As a media innovation program jointly created by the Network Communication Center of Beijing Radio and Television Station and Beijing Literature and Art Broadcasting, "Good Life Hui" takes youth, fashion and trend as the label, opens up the whole channel of "new media + broadcasting", and realizes real scenes, real experiences and real sharing through the linkage mode of high-quality short video content + network video live broadcast + broadcast audio live broadcast. Walk into the live broadcast room, listen and watch while interacting; out of the live broadcast room, irregular and irregular days, the network side continues to meet.

Moderator: Dan Dan, Jiao Jiao

Broadcast time: Every Saturday and Sunday from 11:00 to 12:00

Audio broadcast platform: Beijing Literature and Art Broadcasting

The main broadcast platforms of the video: Weibo WeChat video number, Sina News, Listen to FM, Kuaishou

Learn about the Beijing Radio and Television Network Communication Center

and "A Good Life"

#Beautiful Museum# series

For more details, please pay attention

Learn more about 2022

Beijing Radio and Television Network Media Center

High-quality new media content

Please consult each advertising agency

Source: Beijing Radio Advertising Business