Recently, the tank brand under Great Wall Motors officially launched a new car - tank 500. The arrival of this "medium and large business luxury SUV" has once again pulled the parallel import car to the cusp of public opinion, and the industry has heard voices such as "crushing parallel imported cars" and "subversives of imported luxury cars". In fact, the above statement is not empty, tank 500 or will break the parallel import of the "hegemony" phenomenon.
The comprehensive strength is strong, "crushing" parallel imported cars
Throughout recent years, the price of parallel imported cars has always been higher than the value, the price has been opaque, and in an inflated trend, domestic users have become "lambs to be slaughtered" is nothing new. What is even more regrettable is that there is no specific 4S store for parallel imported cars to sell, so there is no specific after-sales service, and consumers "have words of suffering". Of course, even if you start with parallel imported cars, the implementation of environmental protection policies in the past two years, the emission standards are limited, and it is difficult for parallel imported cars to enter the domestic market. Nowadays, these troubles can be solved by a tank 500.
First of all, the value of the tank 500 is higher than the price. From the configuration point of view, the luxury comfort of the tank 500 is enough to "give power", such as the use of European Nappa leather to create ergonomic seats; library-level interior tranquility system, as well as the exclusive fragrance system that matches the private customization, and the L2 intelligent driver assistance system... Such a luxurious intelligent and comfortable configuration is difficult to see in the 300,000-level parallel imported car, and even has reached the level of million-level luxury cars.
Secondly, the power configuration is more "arrogant". The new car is equipped with the "3.0T+9AT" high-end power supported by Great Wall Motor's technology, which can be said to be a representative work of the current Large Displacement of Chinese brands. And such a strong driving force is the key to many domestic large-displacement iron fans chasing parallel imported cars. At the moment, the tank 500 is on the market, and the parallel imported car is instantly "not fragrant".
In terms of services, Tank 500 relies on the reputation of Great Wall Motors for more than 30 years, as well as the service network resources throughout the country, the online and offline service system is comprehensive, and there is no risk of buying a car with parallel imported cars.
The comprehensive strength is strong, so it is not difficult to judge that the tank 500 is very likely to become a "subversive" of parallel imported vehicles.
Domestic products are confident, so that the user population returns
The popularity of the tank 500 can't help but remind people of the advent of Huawei mobile phones in that year. At first, the backbone of society was also helpless, and only purchased Apple mobile phones to meet high-quality demand. However, the arrival of Huawei mobile phones has changed people's cognition with hard-core quality, and more and more social backbones have chosen the domestic Huawei brand.
Tank 500 seems to have such a mission, it is comprehensive, solid hard-core product force, enough to "compete" with parallel imported cars, and then will gradually "conquer" the long-term parallel import car to seize the mind of the user population, so that users with high-end luxury consumer demand return. At the same time, with the surge of the national tide, people's confidence in domestic goods is becoming more and more sufficient, and the tank 500, as a domestic luxury car of sufficient high quality, will also become a new choice for more young consumers in the future.
It can be boldly predicted that in the next few years, tank 500 will not only break the "windfall" status quo of parallel imported cars, but also is likely to change the BBA luxury car market pattern, and even more market segments. So, what is the next disruption of the tank brand? Let's wait and see!