Text\Blue Cham
With the announcement of Geely Automobile's sales in March, Lynk & Co's sales concerns have gradually surfaced.
Geely Automobile's sales report shows that Lynk & Co sales in March were 13,500 units, down 17% year-on-year, while Lynk & Co's overall sales in the first quarter of this year were only more than 42,000 units, down 21% year-on-year. Under the background of the slight increase of 1% year-on-year sales of Geely Automobile, Lynk & Co's sales have not increased but declined, which makes people more worried about the prospects of Lynk & Co.
In fact, as the representative brand of Geely Chonggao, Lynk & Co Automobile's current popularity and recognition in the independent high-end market is still good, and in terms of model layout, Lynk & Co also has a relatively complete product matrix, which not only covers subdivisions such as cars and SUVs, but also launches different power versions including fuel and PHEV.
In the context of such a "strong soldier", why does Lynk & Co's sales continue to decline? I think it may have something to do with the following factors.
The first is the well-known impact of the overall lack of core in the automobile market and the impact of epidemic factors. The lack of core caused by the epidemic has had a certain impact on the production capacity of many car companies, including of course Lynk & Co. However, this is a common problem, all car companies will be affected, so it is not very analytical. Therefore, I think that the decline in sales of Lynk & Co also has its own special reasons.
Second, the suspected "reduction" of steel Lynk & Co 01 has caused a certain negative impact. From January to February this year, Lynk & Co 01 was complained by many car owners for suspected "body steel reduction and false publicity", and even appeared on the top 10 of the car quality network complaint list, although the official later said that "regarding the body structure indication, Lynk & Co currently has no unified indication specification... For this doubt, Lynk & Co Express apologizes. "And the complaint of consumers to a certain extent to appease, but still caused a certain impact on their reputation, weakening their mental share."
Third, the high-end model Lynk & Co 09 performed poorly. As the most high-end model of Lynk & Co at present, Lynk & Co 09 finally fell tepid, with an average monthly sales of more than 1,000 units, even the GS8 is not comparable, let alone the impact on the market share of joint venture vehicles. The unselled Lynk & Co 09 may also mark the obstacle of the Lynk & Co brand to a certain extent.
Fourth, the three-cylinder engine is widely used, contrary to the current market cognition. Several models, including Lynk & Co 02, Lynk & Co 03, Lynk & Co 06, etc., have launched models equipped with 1.5T three-cylinder engines, regardless of the performance of the 1.5T three-cylinder engine, it is difficult to be sad in terms of market awareness alone. Whether it is the previous New Yinglang or The New Qijun has been folded by pushing the three-cylinder engine, Lynk & Co related models are no exception.
In addition, there is also its own brother Geely Automobile's food, although Geely and Lynk & Co brand positioning is different, but the product technology platform is convergent, including Volvo's engine with the same technology, etc., equipped with Lynk & Co, often in Geely's peers can also be found, and Geely's product prices are lower, so there will also be internal friction and job grabs. For example, Lynk & Co 01 to Hoshikoshi L, Lynk & Co 05 to Hoshikoshi S, this is the case.
It is worth noting that recently Lynk & Co Also announced a price increase for its new energy products, with an amplitude of 2000-4000 yuan, involving Lynk & Co 01PHEV, 05PHEV, 06PHEV, 09PHEV and other models. The price increase of new energy models is closely related to the current lack of cores in the car market and the price increase of batteries, and it has gradually become a trend, but the price increase will also have a certain impact on Lynk & Co's sales, making it continue to be under pressure.
Write at the end:
The reasons may be complicated, but at present, it seems that Lynk & Co's sales do face certain downward pressure, if not properly solved, or will become the norm, of course, with the later easing of the epidemic, Lynk & Co sales may rebound, we will continue to pay attention.
(This article is originally produced by the editorial department of [Auto Industry] New Media, the author of this article is Lan Zhan, and the source should be indicated when reprinting)