Recently, a poster about the 2022 Nissan Loulan was on fire, according to the poster information, the 2022 Loulan was listed, and a total of 3 models were launched, priced at 179,800 yuan, 188,800 yuan and 196,800 yuan, respectively. Of course, this is a fake news, otherwise Qijun is really "rolled to death", but from the perspective of the terminal market, Lou lan also has a lot of discounts, and it seems that it is also "rolled" to Qijun.
In fact, from the current situation of The X-Trail, it seems more accurate to say that Lou Lan is helping X-Jun "fill in the pit", and recently when Dongfeng Nissan announced the latest sales data, it almost did not mention X-Jun, because sales fell compared with before, as for the reason for the decline, I believe that industry insiders understand: the three-cylinder engine is not satisfied with the Water and Soil in the Chinese market.
The "three-cylinder spell" can be said to be unavoidable by any model or company in the Chinese market, but the new X-Trail has long been planned and cannot be changed or stopped halfway, so the arrow has to be sent on the string, and finally enters the Chinese market with a 1.5T engine. The new Qijun "dug a pit", now we must find a way to fill it, the resumption of production of the old Qijun (Qijun Glory) has not yet taken effect, now borrow the power of Loulan can "fill the pit"?
1
Lou Lan's "filling pit" is weak
According to the sales data of the Association of Passenger Vehicles (wholesale sales of passenger cars in the narrow sense), in the whole year of 2021, the cumulative sales of Qijun was 79449, and the average monthly sales volume was less than 7000 units, while only 1670 vehicles were sold in December 2021, whether it was year-on-year (-91.64%) or month-on-month (-59.07%), all of which fell sharply. In order to boost X-Trail sales, Nissan resumed production of the old X-Trail (X-Trail Glory, two 2.0-liter two-wheel drive models, priced at 189,300-192,800 yuan) at the end of last year.
However, in the first quarter of this year, the cumulative sales of the Qijun family was only 3121 vehicles, which shows that the resumption of production of the old Qijun has not yet achieved results. Old Qijun "can't fill the pit", can Lou Lan fill it? I am afraid it is also difficult, the current overall price range of the new Qijun is 181,900-26.29 million yuan, the price range of Loulan is 23.88-28.38 million yuan, and the current stores in Beijing are 2021 Loulan, not as described in the poster, which has been out of 2022 Loulan, and there is no 179,800 yuan for sale, but the terminal 40,000-50,000 yuan discount is still there, so that the price range of Loulan can be seen as 18.88-24.38 million yuan, which coincides with Qijun.
See here is there a kind of "what else to Qijun, go to buy Loulan" feeling, if Loulan can sell hot from now on, can not fill the new Qijun "pit"? The ideal is very full, the reality is very bone! First of all, Loulan is more difficult to sell than the new Qijun, with annual sales of only 11,085 vehicles in Loulan in 2021 and only 1,806 vehicles in the first quarter of 2022. Secondly, the current Loulan is already at the end of the product, but also almost to the time of replacement, the terminal price reduction is only to clear the inventory, even if Nissan needs Loulan to save the new Qijun, but also to pin hope on the "new generation of Loulan" can become a hit.
2
"Filling the pit" is on its own
"Old X-Trail" and Lou Lan are unreliable, the new X-Trail can only rely on itself, in the current product cycle of the new X-Trail, it is impossible to replace the 1.5T three-cylinder engine, so the combination of this 1.5T engine and the electric motor to form an e-POWER power system? It is now reported that the X-Trail e-POWER model may land in the Chinese market this year (with the new X-Trail's 1.5T engine to power the motor). At the same time, according to Nissan's plan, by 2025, there will be seven models in the Chinese market equipped with e-POWER technology.
Having the new X-Trail 1.5T engine act as the "charger" in the e-POWER system is a viable option. First of all, according to the "Energy-saving and New Energy Vehicle Technology Roadmap 2.0" document guided by the Ministry of Industry and Information Technology and led by the Society of Automotive Engineers of China, by 2035, the annual sales of energy-saving vehicles and new energy vehicles in the mainland will account for 50% each. That is to say, for a long time in the future, the cooperation between the internal combustion engine and the electric motor will be required.
Compared with other hybrid systems, models equipped with e-POWER technology are 100% motor driven, and the engine only charges the motor, and there is no need for external charging, which is more electric than the hybrid and more convenient to use than plug-in hybrid. It can be seen that e-POWER technology is not only in line with the future trend of energy conservation and environmental protection, but also allows it to seize the future market in advance.
Secondly, from the perspective of market performance, in the Japanese market, the cumulative sales of models equipped with e-POWER technology have exceeded 500,000 units (as of the end of last year). In the Chinese market, Xuanyi e-POWER was launched at the Guangzhou Auto Show last year, with sales of 7,997 units in the first quarter of this year, in addition to the ideal ONE using range extender hybrid, since the price announcement in April 2019 (delivery began in December 2019), the cumulative delivery volume has exceeded 150,000.
The Xuanyi e-POWER and the ideal ONE both use three-cylinder engines, and the engines are not involved in the drive, only for the motor to charge, it can be seen that when the three-cylinder engine does not participate in driving the vehicle, only the motor charging, the majority of consumers will be worried about the three-cylinder will be reduced a lot. Cui Dongshu, Secretary-General of the National Passenger Car Market Information Joint Association, said: "In the context of energy conservation and emission reduction, three-cylinder engines with motors are the mainstream development trend in the future. ”
In this way, Nissan launched a 1.5T engine and installed on the new X-Trail, it seems to be for the future electrification strategy, the layout in advance, in Nissan's view, the future model equipped with e-POWER technology is its main sales force, for the future market, it is necessary to temporarily sacrifice the following Kijun's existing market. Is the deal worthwhile? 2025 is not far away from us, and if X-Jun equipped with e-POWER technology and the entire e-POWER product matrix can become the main sales force of Nissan, the "sacrifice" of the new X-Jun is worth it. Of course, these need to be tested by the market and time.