Recently, the joint version of Dongfeng Nissan Loulan and Monet was officially launched, and the new car drew on the artistic inspiration from Monet's works, and was added on the basis of Loulan's existing models, and 800 sets of 800 sets were sold in the form of 2,000 yuan after-sales installation kit (body film).
The retrofit kit includes 2 pattern editions published by light-day and freeze-frame water lilies, as well as 5 solid color editions of Tulip Purple Edition, Bridgebank Moss Green Edition, Sunrise Light Orange Edition, Sunrise Morning Grey Edition, and Water Lily Brilliant Blue Edition. In the past two years, the practice of adding after-sales equipment in the form of body film has gradually risen in the official after-sales service, which has met the needs of consumers for personalized cars and avoided the troubles caused by the irregular quality problems of some aftermarkets.
And Nissan Loulan is looking at this demand, and has launched the Loulan x Monet limited edition model, and this practice should also cater to the user population of Loulan, that is, successful people aged 40-50, and elites who pursue the taste of life.
As we all know, the French painter Monet is known as the "leader of Impressionism" and is one of the representative figures and founders of Impressionism. Much of the theory and practice of Impressionism had his generalization. Monet excelled in the experimentation and expression of light and shadow. His most important style was to change the way shadows and contour lines were drawn, and in Monet's paintings there were no very clear shadows, nor were there any prominent or flat-painted contour lines. The color depiction of light and shadow is the greatest feature of Monet's paintings. Moreover, Monet broke through the conservative ideas of the previous academic school and greatly impacted the official art that occupied the dominant position in the Western painting world in the second half of the 19th century, thus making an important contribution to the opening up of the history of modern Western painting.
As a medium-sized SUV, Lou Lan showed its unique design aesthetics at the beginning of the listing, sweeping away the old-fashioned design style of medium-sized SUV, more dynamic and more luxurious has become the first impression of Lou Lan, which complements Monet's breakthrough in the field of art.
Therefore, in this update, Nissan Loulan incorporated elements from the 1874 exhibition of "Sunrise Impression", and Loulan's own flowing lines show the sense of flow as if in the painting. At the same time, based on the colors in the paintings, Dongfeng Nissan also brought two body colors, the sunrise morning gray version and the sunrise light orange version, respectively.
In addition, inspired by the two famous paintings of "Tulip Field in the Netherlands" and "Japanese Bridge", Lou Lan also brought two solid color versions of tulip purple version and bridge bank moss green version respectively.
In addition, based on the most classic blue of the "Water Lily" series, the water lily blue version of the model was extended. These more beautiful body colors are also more attractive to young consumers and even female consumers.
Therefore, it is not difficult to see that because Nissan Loulan has not innovated and upgraded many years after its listing, the pace of product replacement is slightly lagging behind, and this move can just consolidate the weakening market competitiveness of Nissan Loulan.
At present, Nissan Loulan offers two power options, including a 2.5L naturally aspirated engine with a maximum power of 186 hp and a peak torque of 230 Nm, equipped with a CVT gearbox; for the hybrid system, the 2.5L supercharged engine has a maximum power of 245 hp and a peak torque of 330 Nm, and the maximum power of the electric motor is 20 hp and a peak torque of 160 Nm, while the hybrid models are equipped with a four-wheel drive system.
In addition, although Lou Lan has the blessing of the Nissan Connect super intelligent connected car networking system, at the moment of the tide of intelligence and electrification, the sense of existence continues to decline is an inevitable status quo of Lou Lan, and how much consumer support will be received from the sale of the joint version of the model? Perhaps the real innovation in product strength is the "key" to winning back the market.