On April 28, Dongfeng Nissan Loulan x Monet co-branded version was officially launched. Drawing on the essence of Monet's famous paintings, the new car is designed with Monet's paintings as inspiration, and will be sold in a limited quantity of 800 sets in the form of 2,000 yuan after-sales additional kits (body films). The retrofit kit includes 2 pattern editions published by light-day and freeze-frame water lilies, as well as 5 solid color editions of Tulip Purple Edition, Bridgebank Moss Green Edition, Sunrise Light Orange Edition, Sunrise Morning Grey Edition, and Water Lily Brilliant Blue Edition.
Published by Light day
Freeze Frame Water Lily Edition
From now on, consumers only need to go to the store to buy Loulan 2.5XL Zhilian Deluxe Edition or 2.5XL Plus Zhilian Leading Edition to apply for retrofitting, the first 500 applicant users can enjoy 2000 yuan worth of co-branded car color film modification and limited customization gifts, the first 501-800 applicants can enjoy 2000 yuan plus value of 7000 yuan co-brand car color film modification gift. The top 500 limited customization gifts are: Monet's joint welcome pedals, headrests, and aromatherapy.
The sense of fluidity of the lines in Sunrise Impressions inspired designers to develop light-by-day publications (pattern editions). At the same time, based on the gray before dawn in the painting and the warm and soft light orange when the morning sun first dews, Dongfeng Nissan also brought two solid color models, the sunrise morning gray version and the sunrise light orange version, respectively.
Based on "Water Lilies", the designers absorbed the essence of the paintings and processed them in the style of cutting-edge NFT pixel paintings to create a stop-frame water lily version (pattern version). At the same time, according to the most classic blue of the "Water Lilies" series, the water lilies blue version (solid color version) model was extended.
In addition, inspired by the two famous paintings of "Tulip Field in the Netherlands" and "Japanese Bridge", Lou Lan also brought two solid color versions of tulip purple version and bridge bank moss green version respectively.
According to the "sales list" data of the e-car App, Lou Lan's sales in March were 456 vehicles, ranking 15th in the same level of competitors, if you need more data, please check the e-car App.