According to data from the Passenger Car Market Information Association, SAIC Volkswagen's Volkswagen brand sold 104,200 new cars in March, with a cumulative sales volume of 314767 in the first quarter, ranking first among single brands.
Among them, the Langyi family sold 103601 vehicles from January to March, with a single month sales of more than 34,000 vehicles; the SUV family sold 101209 vehicles in the first quarter, an increase of 36.99% year-on-year, showing the advantages of the synergy of many models; the new energy family sold 20,968 vehicles in the first quarter, an increase of 288.30% year-on-year, showing great growth potential.
Since the beginning of this year, SAIC Volkswagen has "launched many arrows" in the field of fuel vehicles and new energy. In terms of fuel vehicles, the coupe model Lingdu L was listed on March 31, and received more than 18,000 deposit orders on the day of listing, and the market prospects are gratifying. Lingdu L body size is longer, and adopts MQB-EVO digital architecture, with intelligent digital cockpit, will bring users a personalized and intelligent car experience.
Lingdu L
In addition, SAIC Volkswagen also launched the flagship MPV new Weiran. The new car is based on the MQB-EVO digital architecture with upgraded driver assistance features. The new Tuon family 2022 flagship SUV, which also optimizes the ride assistance configuration, is also available.
New Weiran
SAIC Volkswagen ID. Pure Electric Family
Driven by the wave of "new four modernizations" in the automotive industry, SAIC Volkswagen is accelerating the "zero-carbon road", laying out pure electric products, developing low-carbon environmental protection technologies, creating zero-emission green travel for consumers, and helping society achieve decarbonization goals. With the ID. family of three MEB platform pure electric models, SAIC Volkswagen has preliminarily completed the ID. product layout, and the three models cover different groups and needs from family travel to personalized cars.
With the launch of new products, SAIC Volkswagen is also promoting marketing and service innovation, paying more attention to the individual needs of consumers. For example, Lingdu L launched an "official color change service" during the pre-sale period; the 2022 ID. pure electricity family brought more car purchase rights to users through the form of "ID.bean" exchange.
In terms of marketing methods, the SAIC Volkswagen brand has been innovated. For the Lingdu L model, SAIC Volkswagen has organized online nickname voting, and cooperated with Li Ning to crowdfund limited custom sneakers, and create a series of interactions such as hot car stickers to enhance users' sense of participation. In addition, SAIC Volkswagen will also hold the first ID co-creation by ID. car owners this year. DAY owners party. In the first quarter, SAIC Volkswagen also sponsored the hit drama "Heart Residence", and the popular models such as Volkswagen brand ID.4 X, the new Tuon, the new Passat, and Tuyue were all unveiled in the play.
Up to now, SAIC Volkswagen's super APP users have exceeded 7.8 million, and Volkswagen's certified members have exceeded 12.9 million. On the basis of a large number of users, SAIC Volkswagen has deeply cultivated user operations and achieved good results. The multi-dimensional synergy of products, marketing and services will help SAIC Volkswagen brand to further release its market attractiveness. (Huang Wei)
(Image courtesy of SAIC Volkswagen)