First of all, let me ask you a question: Has your baby ever bought an Ultraman card?
Presumably, many old mothers with sons will immediately raise their hands: must have bought ah, baby super fan this! As a popular "social currency" for primary school students today, potatoes have also been bought and are a standard Ultraman card fan.
They also have an Ultraman circle at school, and sometimes his classmates come to my house to play, and the two of them always have to lock up in the room and mutter, and when they leave, they don't say "goodbye", but loudly remind "Remember to take the double card to school on Monday"!
At first, I was not particularly worried about this fanaticism, because the potato cards were exchanged for my own handmade works.
However, this state of affairs was broken during this year's New Year. The reason is that when Potato was shopping on the Internet, he suddenly saw a rare Ultraman card that he wanted most, sold in the form of a blind box, and the price was only more than 20 yuan. Potato was super happy, felt that this was a steady profit, and used his only remaining red envelope for the New Year to place an order.
When she received the card, She was dumbfounded: there were no rare Ultraman cards in the card bag, only a bunch of waste cards (the most common ones).
Finally, he threw the open card to the ground in disappointment and lamented: I will never buy this blind box again, it is all a lie...
On the one hand, I witnessed the whole process, on the one hand, I was a little sad for my son, on the other hand, I was a little happy subconsciously: fortunately, I didn't open a rare card, otherwise I was afraid that I would fall into the pit of drawing cards.
Speaking of which, "blind box economy" as one of the themes exposed at this year's 315 party, when I saw the relevant reports, the first thought that sprung up in my mind was: good exposure, this matter should have been managed long ago!
It is really the world's bitter blind box for a long time, and the old mother bitter Ultramanka blind box is long.
If you also have elementary school students at home, you will definitely see cards with various patterns scattered on the ground on the side of the road near the school, many of which are Ultraman cards.
And these are the "waste cards" discarded by the children who smoke Ultraman cards.
Children who are obsessed with the set card, as long as they have pocket money, they will rush into the commissary near the school, and it is not expensive to buy a single bag, the lowest price is only 2 yuan, and the most expensive is generally 20 yuan.
But even adults are very easy to get started with such a thing as smoking a blind box, let alone children who do not have strong self-control.
In order to get a rare card, you often need to buy a lot of card packs to open it, dozens of hundreds of dollars, and spend it unconsciously.
I have seen a news before that there is a 10-year-old boy in Henan who spent 9800 yuan in 10 days to buy Ultramanka.
And such news is not an isolated case, every once in a while, you can see it on the Internet.
"Ultramanka" even rushed to the hot search at one time, which caused countless parents to complain for a while. Some people say that their babies are buying cards in their dreams.
Some of them did not have a baby, but they were stunned to see the children around them frantically buying cards.
The old mothers in the community talk about the various deeds of their babies indulging in Ultraman cards, and they are also all kinds of puzzlements and complaints: it is a bunch of broken cards, and the Ultraman printed on it looks like a dime, what is its charm that makes the babies addicted to this look?
To explain this problem, we have to start with Ultraman Benman.
Speaking of which, Ultraman is also a classic IP that has accompanied two generations, and his charm can last for so long, mainly because it caters to the psychology of children: the plot is simple, the lines are funny, and it is usually very grounded, but whenever they encounter danger, Ultraman will become a savior and protect the earth.
In the eyes of children who are born to worship the strong, Ultraman is the embodiment of justice and bravery, representing almost all the elements they valued in their upbringing: unity, bravery, wisdom, strength... Like him, just want to be him, Ultraman's surroundings have naturally become the carrier of this cult psychology.
However, after this psychology is discovered and utilized by merchants, the direction of things becomes intriguing.
Ultraman cards derived from Ultraman are graded, with R cards, SR cards, SSR cards, UR cards, etc., and there are more than a dozen levels such as TR, TGR, HR, OR, etc.
The more stars on the card face, the higher the level, and the rarer the card = the more expensive.
When children are together, they will "fight cards" with each other, which is better and rarer than each other's cards. These cards are all set out, once you start playing, the baby will want to set the set complete, so that among classmates and friends, will have a lot of face.
But the place of the merchant chicken thief is that each set of cards always has a few cards that are rare, and you need to buy a card bag to have a probability of opening.
But the card bag sold in the form of a blind box, before you open it, you never know which cards are inside.
This is where Ultramanka most resents parents, who thought it was just an interest, who knew that it turned out to be pure money burning behavior.
Since it is so pitted, then directly do not let the baby play, is not it OK? I'm afraid not.
Because ultraman cards are not just an interest, they play a more important role - children's "social currency". In the eyes of children who like Ultramanka, the hero does not ask the source, only sees how many good cards you have.
Whoever has a good card is the "big brother", and everyone does not pay attention to whether they know each other, but "see the card to recognize people".
I heard a friend tell me one thing before: once, she took her son to play with her classmates in the park, and there was a strange little boy who always wanted to join, but tried several times and failed to talk.
Until the boy pulled out a set of Ultraman cards from his mother's backpack, the situation suddenly changed: several children quickly went over to watch, compare, discuss, and quickly mingled.
At that scene, you can't see that you didn't know each other before.
Moreover, Ultramanka has several advantages for children that cannot be ignored:
1. Consolidate friendship
Like adults, friendship between children can also be expressed by exchanging gifts.
Potato is like this, and his friends often exchange cards that they don't have, and in this process of mutual communication, their relationship has become more iron, and the old mother does not have to worry about the baby being lonely.
2. Cultivate arithmetic ability
Ultramanka's gameplay has a battle mode, in fact, it can also be counted as a kind of thinking game, and in the process of fighting, it is necessary to frequently calculate the combat power value. Just like we learn to type in order to chat, in order to win, children will unconsciously develop strong speed computing skills.
3. Socialize quickly
Two strange children meet, what to talk about? If they all like Ultramanka, then the old mother will be relieved, and people can chat hotly, and they may not be reluctant to leave contact information before leaving
In addition to respecting children's preferences, there is another important reason for us to fully understand the importance of Ultramanka for children.
As the 80s and 90s generation, when we were young, we were also keen on various card collection activities.
What Water Margin Card, Three Kingdoms Card, Pokémon Card, if you didn't collect these cards in the past, you were embarrassed to say hello to your classmates when you walked on the road.
There is also the famous little raccoon crisp noodles, have you ever secretly unwrapped the bag and made a whirlwind card inside? Have you ever bought a variety of small snacks just to collect the small toys that come with them?
These routines are the same as today's Ultramanka, but the new bottle is filled with old wine, and the new bottle is renamed blind box.
Now that we are adults, the experience of collecting cards in that year will most likely be regarded as a good memory of childhood, in fact, the same is true for children.
Someday they'll grow up and Ultramanca will be a thing of the past.
Therefore, no matter how worried we are about children's addiction to card collection and delay in learning, the solution is inseparable from four words: blocking is better than slacking.
According to the face-to-face teaching of several old mothers, I have summarized a few "wonderful ideas" that everyone can take for themselves:
1. If you can't play, you can join
First of all, the premise of using this method is that there is a loss of interest in Ultraman, and the arithmetic is more intelligent. We can use Eva as a teacher, ask him about Ultramanka, and then "fight" with him from time to time.
In this process, it is not only the parent-child relationship that is cultivated, but also the computing ability of the baby
The point is that once you become "your own person", you will be more able to listen to your advice, and then call for "rational consumption" at this time, and the success rate will be much higher. This method is very good, but the disadvantages are also obvious, that is, it is a bit expensive mom/dad.
2. The operability of this strategy of the points reward method is very high, and the only important point is that after the agreement is agreed, it should be strictly implemented. For example, there was a witty old mother who did this:
Set different face value card packs into different levels of rewards;
Set a reasonable scoring threshold for the baby: dictation full score, you can get a star; after 85 points in the exam, there will be a star; go to bed early and get up early, get a star; do a good thing outside, you can get a star...
Ten stars give you a chance to buy an Ultraman Card Bag.
Perhaps because it is not easy to get ten stars, when wa later bought a card bag, she was very rational, and even recently, she chose to buy a watercolor pen instead of a card bag, and the plan was successful!
3. Change "collection card" into "card replacement"
Any kid who likes to play with Orte cards or buy a blind box will have some inventory in hand.
Therefore, an old mother had a clever move and set up a "card change group", not to mention, it really attracted many parents to enter.
It not only meets the needs of children's collection cards, but also saves money.
This also facilitates the exchange of information among parents, after all, everyone has a common goal, to let the baby "get out of the pit" as soon as possible and cultivate a more positive hobby.
If the above three methods are intentional, then the method I will talk about next is purely "unintentional willow shading".
That was last year, Ultraman went to Nanjing to launch, a friend of mine, with his family's "Ultraman fans", traveled thousands of miles to visit.
It is said that the scene is really spectacular, and the exhibition is full of people, all of whom are Ultraman's young fans and fans' parents.
The next day, in line with the principle that when she came, she took her baby and went to visit the Memorial Hall of the Compatriots Killed in the Nanjing Massacre. There is a statue at the entrance of the museum where the mother has been killed, but the child is still nursing in her arms.
Wa looked very sad and asked her father, "Who killed his mother?" Baba replied, "It's Japanese." Then he added, "The Ultraman you like is also Japanese."
"That day in the memorial hall, Wa looked very seriously, and when she came out, she said that he wanted to be a soldier when he grew up, and said that he would not play Ultramanka in the future, because Ultraman was no longer his hero.
The friend sighed, never expected that the Ultramanka that had plagued her for many years would be defeated by patriotism.
I also lamented that as long as the opportunity is right, the baby will grow faster than we think.
Twenty years later, when they reach our age, what will come to mind when they recall these cards that they were once addicted to? Do you look at the card book alone and laugh, or do you remember the joy of fighting cards with friends?
The answer is unknown, but there's something we can do to warm up the memory.
Hello, I am Li Diandian, 4-year-old daughter tomato, 9-year-old son potato ma ma, good at using comics and text to record the daily life of the second child chicken flying dog jumping, sharing hardcore learning resources and reliable, in-depth parenting dry goods.