Brands with these problems should be careful about the fourth auto market 3·15 live broadcast program

For automobile manufacturers, the annual March 15 party will be a painful ordeal and a big test. Collectively watching the party and preparing public relations conversations in advance has become a norm for Autobots.

If your own brand is not on the list, the party will end drinking and eating meat to celebrate, if it is selected by the program group, you need to rush left and right in the tide of public opinion to minimize negative emotions. As auto people, especially those responsible for brand guan gong, it is not easy, after product quality and service complaints occur, it is always them who wipe their butts. For this, pity them for three seconds.

This year's 3.15 party is getting closer and closer, and which brands may be on the list and win? Then let's take a look.

Problem on the list: Brake failure

Brake failure was not a problem only for new energy vehicles, but Tesla single-handedly made the outside world doubt the safety of new energy vehicles.

On April 19 last year, at the Shanghai Auto Show, a female car owner appeared at the Tesla booth, stood on the roof of the car to defend her rights, wrote the words "brake failure" on the T-shirt, and shouted Tesla brake failure, and then was forcibly dragged away from the scene by the security guard.

Of course, things are not as simple as imagined, and then a car reviewer because of the release of the first and second issues of the "Tesla Model3 automatic emergency brake test" video, "respectively, the use of paper car and inflatable dummy on the vehicle emergency braking function to "test", the final "test" result for Tesla Model3 "can not stop" hit the paper car and dummy, Tesla also filed a lawsuit against it.

Although it is impossible to determine whether Tesla's brakes are really problematic, Tesla's various attitudes have obviously angered many car owners, in fact, looking at the performance of Tesla in the past two years, with the sales all the way red, various quality problems have begun to stand out, including spontaneous combustion, rough workmanship, realization price increases, etc. If it is really on 3· 15, it is not surprising.

Issue on the list: Fraudulent consumption

The listing of the new model was originally a common thing in the car market, but the ideal ONE owner staged a love and killing drama for us, and last May, the sudden arrival of the 2021 ideal ONE made the old owners who had just picked up the car 1 or 2 months ago completely angry. The reason is that according to the old car owners: the sales of the ideal car have concealed the information about the arrival of the new ideal ONE from them, but after they finished picking up the car, the new model was immediately listed, resulting in a significant reduction in the value of their new car.

So we have seen many ideal ONE car owners hang "rights protection banners" on their cars, but the most unexpected thing is that the ideal car has not solved the "replacement storm" for a long time, so that some car owners frankly said: How many "rational fans" are willing to pay for the ideal new car?

Problem on the list: Battery life has shrunk significantly

Almost no electric car on the market can guarantee that the actual endurance reaches the official neDC mileage, which can reach 90% of the users can accept, but the publicity and actual endurance of some brands are very different, so there are many rights protection time, such as the most representative Weilai, which has been declared to have an endurance of 355 kilometers, and actually only has a head of 200 kilometers.

Of course, this is not the worst, Ms. Ma, the owner of The car in Harbin, Heilongjiang, bought a JAC new energy iev6e in 2017, and there was always a leakage of electricity, but it became more and more serious later. For example, usually the vehicle goes out with full power, and does not drive too far, but after returning home, the power is more than ten percent. And the power will be full at night, and the next day the vehicle will only have a dozen percent of the electricity left, which has seriously affected normal use.

Problem on the list: chip reduction

Under the "chip shortage", at least 10 car companies have experienced a reduction in chip problems, due to the upstream manufacturers by the epidemic and other force majeure factors caused by the suspension of work and production, the supply and demand relationship of vehicle-grade chips has a large-scale imbalance, and the production capacity plans of car companies have been forced to be disrupted.

In such a case, in order to minimize the loss, you can only give priority to a good chip to ensure that the volume of models has been flagship models, and the products with relatively low thresholds will use some lower-end chips, although some manufacturers have issued statements saying that they will deliver first and then reload, but the silent enterprises still exist, and have evolved into irreconcilable contradictions.

In the case of a bad environment, delivery is more important for car companies, we can understand that the manufacturer is to ensure that the consumer car purchase efficiency is not hindered, the production and manufacturing efficiency is not limited, however, some manufacturers at this time ignore the direct communication with consumers, concealment is definitely not the best way to solve the problem.

Listed problem: blindly determined storm

In the past 1 year, "blind determination" can be said to let the major car companies play out of the flowers, and "PPT car manufacturing" started the new force of car manufacturing is more like a fish, I just try to blow, anyway, there are consumers to pay, the most powerful thing is that some car companies do not even have the price of new cars began to let users book cars, ostensibly to give more benefits and policies to these blind owners, but in fact, more problems are still waiting for consumers behind.

From the clues we got complaints, because of the blind determination and rights protection is by no means a case, a brand user as the first batch of "blind" car owners, did not expect to wait for 11 months to get the car, only to drive thousands of kilometers, brake pads abnormal sound, steering abnormal sound, chassis abnormal sound, compressor noise and other issues have appeared, is the real version of the "buyer show" and "seller show". For another example, in the absence of a mass production car, the owner of a brand paid a deposit of 2000-5000 yuan, and then, they jointly embarked on the road of rights protection of refunds and transfers, the reason is that the price is not transparent, the optional labeling is not clear, etc., which makes people sigh that it is ugly.

Problem on the list: Autonomous driving assistance system is out of control

Most new energy brands will regard autonomous driving assistance systems as a major selling point, but it is also the source of many traffic tragedies. At 2:00 p.m. on August 12, 2021, Lin Wenqin (nicknamed "Meng Swordsman"), founder of Shangshan Ruoshui Investment Management Company, founder of Yitong Tianxia Catering Management Company, and founder of Meiyihao Brand Management Company, drove the WEIO ES8 car to enable automatic driving function (NOP pilot state), and unfortunately died in a traffic accident in the Hanjiang section of Shenhai Expressway, tragically passing away at the age of 31.

It is reported that this Weilai ES8 is suspected of rear-ending the highway maintenance vehicle on the inner road. From the scene point of view, the driver side of the vehicle involved was seriously damaged, the A pillar, the front door and the left front roof part were completely damaged, there was no living space in the crew compartment, and the whole vehicle was in a state of scrapping. According to the obituary, the accident is suspected to be related to the use of the "automatic driving" function.

Also last year, a video circulating on the Internet showed that the ideal ONE car was lying on the saddle with the main driver and co-driver seats completely flat, with both hands off the steering wheel, allowing the auxiliary driver to control the vehicle. Ideal Cars responded on its official Weibo post that the owner mistakenly used Ideal Cars' assisted driving system. For this situation, Ideal Car is firmly opposed and requires all car owners not to leave the steering wheel with their hands while the vehicle is driving.

Problem on the list: Motor failure

The electric motor of the new energy vehicle is equivalent to the engine of the fuel vehicle, if the core components are often problematic, who dares to buy an electric vehicle.

As the inventor of the car, Mercedes-Benz's position in the hearts of consumers is unshakable, even in recent years Mercedes-Benz has continuously tested the bottom line of Chinese consumers, but still can not stop the hot sales, before the Spring Festival, a 68-bit Mercedes-Benz EQC owner of a joint statement circulated on the Internet, everyone pointed to the same problem: "Mercedes-Benz pure electric model EQC is suspected of large-scale motor failure." Subsequently, Mercedes-Benz announced the recall of some EQC electric vehicles.

However, the problem is only the beginning, on March 8, a number of media reported that Mercedes-Benz EQC was again subjected to consumer complaints, 245 owners issued a joint statement saying that Mercedes-Benz is completely stealing the concept, and did not really solve the problem, these 245 owners are the owners of the recall of EQC vehicles, most of them have less than once, more than four times to replace the motor experience, which makes the owners very annoyed, and even complained: the luxury brand benchmark is no longer there, and will not consider Mercedes-Benz in the future.

Judging from the car brands and problems listed at the 3.15 evening party in previous years, most of them are car problems and chaos in the industry, and the exposure to a single brand is not high. Therefore, it is also possible that according to the battery safety problems and car quality problems that currently occur in new energy vehicles, the probability is the largest, as for which brands are "selected", let us wait and see.

Note: The above pictures come from car life