Speaking of the automotive industry in 2021, there are many more events that shock and remember us. Now it's close to 315, and I think like me, there are many people who are looking forward to which car brand will be on the list this year. When I think of this, I think of the buzzword "Chinese don't lie to Chinese." This sentence can be said to be full of positive energy, in real life, it is also Chinese that deceives us. Today, take stock of the big events of the auto rights protection obstacles in 2021. Obviously, the brakes "do not work", but complain to rights users about Tesla's domestic production, leading the progress of China's pure electric vehicle models, and has become the target of many new forces in Chinese-made cars. The higher the topic, the more things there are. The same goes for Tesla.
On the first media day of the 2021 Shanghai Auto Show, a woman wearing a Tesla logo and the words "the brakes don't work" stood on the roof of the display car in the Tesla exhibition area and shouted "Tesla brakes don't work", which instantly attracted many people. The woman was then taken away by the guards. After the outbreak of the incident in April 2021, as of May, Tesla took the woman to court, claiming 5 million yuan. Subsequently, Tesla officially opened a Weibo and top account of the "Tesla Legal Department".
However, when negative reports and video content about Tesla were posted online, Tesla's legal department issued a statement of prosecution. In the words of netizens, "It's really not easy to be God now." You can't just pay for it. Without culture, there can be no rebuttal." Not only that, Tesla's product assembly technology is poor, the back door is not closed, the taillights are not lit, and the problems of car system failure/crash occur frequently, making the product quality more stringent, rather than taking the customer to court after Tesla has a problem
When it comes to point reduction, traditional auto companies have also had such problems, but it is solved through insignificant configurations such as seat belt height adjustment and one-button lifting and lowering of the window. Nowadays, with the popularity of new energy vehicles in the market, the company's publicity has reached a higher level, but when products are delivered to customers, common goods either go to the wrong board, or reduce allocation, or increase prices, or "steal the core". Among them, the deepest impression is that Kr 001 has not yet been officially delivered, and there have been many problems such as point reduction and price increase.
First, at the end of 2021, the Kr government notified users to place orders as soon as possible to promote an increase in orders for the car. By January 1, 2022, the government introduced new preferential policies, and many users lost 4500 yuan in vain. Later, most of the cars were announced as standard, and the official changed to optional. For example, replace the drive motor, the ceiling is reduced to the sunroof, and the passenger seat ventilation needs to be purchased, especially the 800V fast charging that was previously officially promoted, and the car will directly reach 400V after landing. There are also vehicle delays etc.