Buying a car according to the sales list is actually very unreliable, especially looking at "global sales". The same is Lexus ES, in the United States entry version is a 3.5L V6 self-priming engine, with 8AT gearbox, in the country to give you CVT + 2.0L self-priming. All are called ES, in fact, it is not the same car anymore, and it has no reference significance.
However, then again, you have to look at the sales volume, if you understand the doorway inside, it is still instructive for choosing a car.
First, why is it unreliable to buy by looking at sales?
1. Herd effect:
Choosing a car according to sales volume is, to put it bluntly, "going with the flow". It is equivalent to abandoning one's own judgment and blindly following the choices of most people. However, we need to know that most people's choices are not necessarily right! If you look at a certain model that sells well at 20,000 a month, there may be 19,900 of them blindly following others. Speaking of the herd effect, guiding the direction of the flock, it does not even need 100 sheep, one head sheep is enough. Would you rather be a sheep in the herd effect? Fat sheep?
If everyone follows the trend to buy a car, then the top sales will always be those cars, and the new car will never emerge - the fact is that the sales list is relatively solidified, and the herd effect has a lot to do with the sheep effect (for car companies called the top advantage), in fact, those hot models, really worth buying is not much.
2, consumers do not understand the car:
"Sales say it all", the premise of this conclusion is that all consumers who buy cars know enough about cars, enough about the car market, and can make the most rational and objective choices - only if their choice is right, you can't be wrong to follow the trend. This is obviously impossible, many people can drive, there is an illusion of understanding the car, in fact, can be called to understand, there is no one in the world! Don't think that "consumers will not be fools", in fact, it is really - no offense, we often say that what we buy is not sold, this is the truth, we are too easy to be misled.
The car is the second largest consumer expenditure of the family, so if you really want to buy a good car with a good price and a good price, you must do the homework.
3. Unfair competition:
Many people look at the sales of the car, feel that this is the choice of the market, the survival of the fittest. Sales are equivalent to the report card of the car company, and we look at the report card to select the best "admission". The logic seems reasonable, but in fact, this "report card" may not be what you want.
First of all, we must exclude the "herd effect" mentioned above, which is the top advantage for car companies. The more the crown is sold, the more likely it is to receive attention, and consumers are willing to follow the trend, the better the sales. This kind of sales cannot be substituted for product strength.
Secondly, good sales are not necessarily good cars, but also may be well done by marketing. There are also many people who are deceived by MLM scams, can the number tell the problem?
Because there is a top advantage, because consumers do not understand the car, so this report card can not reflect the real results of the car.
Why are global sales more meaningless?
1. Different models:
The lexus ES mentioned earlier is only the tip of the iceberg, and the emission policies of various countries are different, and the specific models must also "follow the customs", which is beyond reproach. However, most of the so-called global car companies have different degrees of allocation reduction in the domestic market. Aluminum steel replacement for body parts is a routine operation, because foreign crash tests are more stringent, so the amount of high-strength thermoformed steel is also more. Even more, Japanese, Korean, German, in foreign countries with AT gearbox, in the country will give you CVT or dry double clutch.
Volkswagen's fourth-generation EA888 has been used in foreign countries for 1 year, and the third generation is still used in China, in order to meet emissions, add a particle trap for you. The new Sagittarius, the US version uses a new EA211 1.5T four-cylinder engine, with Aisin 8AT, what about the domestic? 1.2T, 1.4T, or dry dual clutch. The American version of the Toyota Asian Dragon, people are 3.5L + 8AT powertrain, what about the domestic? 2.0L+CVT。 Is that still a car? Does the Asian Dragon sell well in the U.S. and do you have a dime to do with it? At the same price, it gives me 3.5L+8AT, I also buy, but give me 2.0L+CVT, I will not take a look at it.
2. Different road conditions:
Why are Japanese cars generally fuel efficient, but the power is very meaty? This is closely related to the region and culture. Japan is an island country, it is not good to say that it is a land of bullets, resources are scarce, and oil is imported, so it ranks first in fuel saving, and even sacrifices power in order to save fuel. Moreover, there are many people in many parts of Japan, and many places have a speed limit of 40, and you can't run no matter how good the power is. So much so that KCAR with a displacement of 0.66L is the most popular in Tokyo - fuel saving, good parking. But is this car bought in China? Maybe there is, but for you, this part of the sales is meaningless.
For example, Germany's high-speed speed limit, the United States, Canada, many places are sparsely populated, then there are requirements for power. And these countries have higher per capita incomes and relatively cheap oil prices, so consumers don't care so much about fuel consumption. That is to say, consumers in various countries have different needs for vehicles, and people buy shoes and wear them for you.
3, the price is different:
Talking about products aside from price is hooliganism. The price is an important part of the product force, the three-cylinder Qijun, the starting price is 180,000, the top is 260,000, and everyone does not pay. But what if this car sells for 60,000? Even people like me who despise Nissan would recommend it. Why did THE BYD F3 sell 30,000 or 40,000 yuan a month that year? It's cheap!
However, the price of the same model is different in different places, and it has lost its reference significance. How much does Toyota Alpha sell in the U.S.? How much does it sell in China? BBA, in the United States generally sells lower than domestically. There are indeed factors that car companies are not rude, but the price is also affected by many other factors. For example, taxes, labor, venues and other costs.
For a simple example, it is easy to understand, a car sold for 10,000 yuan in the United States, and tens of thousands of dollars per month are small meanings. But this car sells for 1 million in China, will you spend 1 million to buy it because it is selling well in the United States?
Third, look at sales, it is better to look at sales trends
As mentioned earlier, looking at sales and buying a car, it is easy to become a sheep in the herd effect. And because the model in the front has a top-of-the-line advantage, the guiding significance of your car selection is very limited. However, sales are not completely unsubstantiated, and sales trends can actually reflect the product strength of a model.
For example, car A has always been the first to sell, but it sold 50,000 units in June, 45,000 units in July, and 43,000 units in August... It may still be the sales champion of the classification, but the sales volume is decreasing month by month, what does it mean? Either, the vehicle discount is reduced, the price rises, or, with strong competitors, the prospect is diverted, or the reputation and popularity are declining. Either way, it means that the car's appeal has decreased and it is not so worth buying.
On the contrary, the sales of a car are increasing month by month, indicating that its popularity is getting higher and higher, and the market recognition is also increasing. Perhaps it is worth paying attention to, analyzing the reason why it sells better and better, or maybe it is because the product power is really strong.
Look at the sales trend to choose a car, compared to look at the sales ranking, there are several advantages: First, will be excluded to a certain extent "herd effect", follow the trend to buy a car to buy the top few models, then choose to rank at the back of the consumer, their "follow the trend" Ratio is smaller, corresponding, more reference value. Second, it is easier to choose new models. New models need to use product power to impact the market, and are often more technologically updated and equipped than old models. If you look at the sales of the car is unlikely to choose a new model, but look at the sales trend, you can filter out the new excellent models.
Models that sell high, but are declining month by month, like rich losers, are clearly on the decline. The models with average sales, but with better trends, are potential stocks, which can just bottom out.
4. What are the top five models sold worldwide?
Although there is no reference significance, the questions always have to be answered, and they can be verified.
The first place is toyota corolla, since its launch in 1966, the cumulative sales of the world has exceeded 47 million units, the king of family cars.
The second place is the Ford F series, that is, the Raptor pickup trucks are F150, F250, F350, F450, F550, F650, F750, very popular in North America, in 1948, has sold 40 million units, has a strong practicality. However, this car has strong regional characteristics, placed in the country, you see the sales to buy to commute to work, Dongzhimen overpass followed by a traffic jam, that fuel consumption is called a touching.
In third place, Volkswagen Golf, which has sold 34.8 million units since 1974. This just verifies another problem, the US version of golf uses 8AT, while the domestic version is a double clutch.
The fourth place is honda Civic, since 1972, the cumulative sales exceeded 17.3 million units, 2020 Civic, in the United States IIHS crash test got full excellence, and in China, the China Insurance Research Institute test is broken B-pillar, it is said that the whole series does not exceed 1000 megapascals of high-strength steel.
In fifth place is the BMW 3 Series, with cumulative sales of 13.3 million units worldwide.