As long as it is a new car-making force, there is no one who does not yearn for the fertile soil of China's new energy vehicle market, and Tesla's success has made many new American car-making forces impatient. Rivian has more than once revealed the idea of coming to China to seek development, and Lucid, who has "Tesla pedigree", has put this idea into action: planning to open a factory in China in 2025. And recently began to recruit HR leaders in China, interestingly, the work location is the same as Tesla, in Shanghai.
Lucid, a new american car-making force, actually has a deep bond with China, and its founders, Xie Jiapeng and Wen Shiming, former vice presidents and directors of Tesla, are both Chinese, and BAIC Group and Jia Yueting have also served as the company's first/second largest shareholders respectively. As for the relationship with Tesla, in addition to the founder, there is a CEO Peter Rawlinson, who was the chief engineer of Tesla's Model S.
It can be said that Lucid is a derivative of Tesla, so in the initial brand development planning, the two are basically the same, are the first to create high-end models to create momentum, to shape the brand image. For example, Tesla's first model, the Roadster, is a supercar, and Lucid's first model, the Lucid Air, is priced at a million-dollar ceiling.
The shape of Lucid Air is quite similar to BYD Han, its GT version can reach 902km, the battery architecture is based on a 900-volt voltage platform, the maximum charging power is 300kW, and it can achieve a 482km energy replenishment efficiency of about 20 minutes. Product performance is remarkable, but if it is introduced into The country, in the face of many new car-making forces and traditional luxury brands in the high-end luxury electric market to build a product wall, quite high price positioning and relatively unfamiliar brand power, it is easy to become the shackles of Lucid's development.
With the increasing improvement of the product quality and brand power of domestic car companies, the blind worship of domestic consumers for foreign brands has become increasingly indifferent, and there is more tolerance for domestic brands, such as Wei Xiaoli. Therefore, if the new overseas car-making forces want to come to the domestic market to share a piece of the pie, they must come up with innovative technologies of epoch-making significance.