Although Lucid only began delivering its first model, the Lucid Air, in November last year, the electric car startup is already considering a move into the European market.
Lucid Air
A few days ago, the company revealed the plan on Twitter, and in response to a user's question about whether it would offer products in the UK, it wrote: Lucid will begin to expand into the European market this year. Stay tuned for country-specific delivery information.
Lucid replied to netizens that it will enter the European market this year
The reason for such strong confidence is mainly because of the company's current gratifying order volume. As of November 2021, the company has received more than 17,000 orders, and the number of bookings since the third quarter has reached 4,000, with an order value of $1.3 billion. Lucid has previously been led by a number of well-known investors around the world, and its arizona plant also plans to produce 20,000 new cars in 2022 to meet rising demand. If the brand is to make progress in Europe, as twitter says, it will continue to expand production. In addition to the European market, according to Lucid's previous plan, it will also enter the Middle East market this year, while orders from China are expected to open in 2023.
In the European market, with the deadline for countries banning the sale of fuel vehicles already clear, the demand for electric vehicles is expected to grow exponentially in the coming years. However, it should be noted that Lucid will not only have to deal with the pressure brought by Tesla in Europe, but also face fierce competition from its own traditional car companies in Europe, which have begun to launch their own models in the high-end electric field. In the chinese market after that, in addition to Tesla, domestic new energy vehicle companies led by "Wei Xiaoli" will also become a strong competitor of Lucid.