"2021 has gone up a step, how to continue to exert efforts in 2022?
Most of the new car-making forces use the direct operation method, and there is basically no inventory, so in terms of sales statistics, it is fast and accurate.
As a result, we have seen that even during the Spring Festival, many new car-making forces still announced January sales in time and space.
Which one made the Year of the Tiger open? See below.
★ Xiaopeng Motors: How much should the G9 expect in 2022?
Help the big guys recall that Xiaopeng Automobile is the sales champion of the new car manufacturing force in 2021, with annual sales reaching 98,155 vehicles, just one step away from 100,000 vehicles.
If you analyze it in detail, in the next 4 months of 2021, Xiaopeng Automobile's continuous monthly sales exceeded 10,000. In January 2022, Xiaopeng Automobile once again maintained a good trend, with monthly sales reaching 12,922 units.
In terms of single-model deliveries, the Xiaopeng P7 is still the "top pillar", with sales of 6707 units in January, contributing more than half of the sales share. The Xiaopeng P5 gradually caught up, with sales of 4029 units in January, and the Xiaopeng G3 also delivering 2186 units.
Very interesting, Xiaopeng Automobile is a new car brand that "cars overwhelm SUVs". We can also say that Xiaopeng has not fully opened the SUV market. The main problem is that Xiaopeng's SUV products are not yet in place.
Therefore, the Xiaopeng G9 car unveiled at the Guangzhou Auto Show carries a lot of expectations in 2022. With this as an anchor, we began to cut into the medium and large SUV market, and the competitive relationship with Weilai and Ideal was closer.
★ Ideal car: Can the X01 be a bit better?
Ideal Auto announced January sales, with the Ideal ONE car alone, sales can reach 12268 units, ranking second in the sales list.
Much has been said that Ideal Cars will launch its second model in 2022, code-named X01.
The ideal X01 is positioned in a full-size SUV with a body length of 5200mm, a width of 1998mm, a height of 1800mm and a wheelbase of 3105mm.
It is reported that in terms of power, the ideal X01 uses a range-extended hybrid, equipped with a 1.5T Miller cycle four-cylinder engine.
Ideal X01 spy photo
In the luxurious configuration, the flow of information is also quite rich, the whole series is equipped with 6 seats adjustable as standard, equipped with HUD head-up display, OLED narrow bezel five-screen interaction, air suspension, dynamic suspension damping control system, 120-color mood lights, 4D intelligent body control, etc.
The earliest or release in April 2022, the price may be 45-50 million yuan.
When the ideal ONE gained a foothold, the ideal X01 explored a higher market segment, which is indeed in line with the product thinking of the ideal car.
★ Nezha Car: How long can the "dark horse trend" last?
In January 2022, the delivery volume of Nezha cars reached 11,009 vehicles, squeezing into the top three with the trend of dark horses.
Looking back at 2021, the cumulative sales volume of Nezha Automobile in the whole year reached 69,674 units, which is also a small achievement. Until January 8, 2022, the cumulative 100,000th vehicle has rolled off the production line.
Before the entry-level car of Nezha V became popular, Nezha Automobile also experienced a long period of struggle.
The predecessor of Nezha V, N01, was listed as early as 2018. To tell the truth, there was no fire at the beginning, and the so-called "rural encirclement of the city" strategy was really unstoppable in 2018.
Inside, it has also been reflected that the product strength of the Nezha N01 car is indeed worse. Until Nezha V changed its face and went public, at a price of less than 60,000 yuan, it entered the sinking market. Since then, Nezha's car has suddenly come and gone.
We summarize and know that from 2020 onwards, the tram outlet of the sinking market has arrived. Peers work together to make this market bigger and stronger, such as Hongguang MINIEV, Euler Black Cat, zero run T03.
If 2022 is a new starting point. After Nezha Automobile has done a good job in the entry-level car market, the next step is to go to the brand heights.
For example, can the sales of Nezha U rush upwards? Can Nezha S, which is expected to be listed at the end of 2022, take on the mission of brand upwards?
All of this needs to be answered in the future.
★ NIO: 2022 is a "big year for products"
It seems that it is also reasonable, affected by chip shortages and product replacement, Weilai Automobile's sales in January 2022 did not "break 10,000".
Specifically, NIO delivered 9,652 vehicles in January. Among them, ES8 delivered 1531 vehicles, ES6 delivered 5247 vehicles, EC6 delivered 2874 vehicles. As a result, Nio's sales ranking also withdrew from the top three.
However, looking forward to 2022, this is still the "big year of products" of Weilai Automobile. According to its product planning, this year, there will be 3 new cars based on the NT2.0 technology platform, or delivered, or released.
The ET7 entered the lock-up phase in January and is expected to be delivered starting in mid-March; the ET5 will enter the delivery phase in September; and another SUV, tentatively scheduled for the ES7, will also be released this year.
NIO ES7 spy photos
In fact, what lies in front of Weilai has always been a problem of production capacity. Any missing part on the car will delay the delivery of the new car. Moreover, according to the operation of ET7 and ET5, the intelligent driving chip is fully equipped, which may limit the production capacity of new cars.
How to turn the product into a big year, a big year, Weilai is also very difficult.
★ Zero-run cars: In 2022, can we rush to the IPO?
In January 2022, the delivery volume of zero-run cars was 8,085 units, gradually moving towards the "10,000 Vehicles Club".
At present, there are three main models of zero-run cars, namely zero-run S01, zero-run T03, and zero-run C11.
Zero-run S01 is almost a feather, the main sales pillar, pressed on the zero-run T03 car, and the zero-run C11 is quite cost-effective, but the production capacity is also a big problem.
According to the official statement, zero-run cars will release the following models in 2022, namely C01 pure electric sedan, C11 four-wheel drive performance version, C11 extended range version, T03 remodeling & export version and other models.
Zero-run C01 pure electric sedan design drawing
In addition, it is worth noting that zero running or rushing to the IPO this year to complete the long-cherished wish for many years.
If the IPO can go smoothly, it is certainly a good thing. With more support, zero-run cars can also continue to expand. However, what is missing from a zero-run car? It is nothing more than the continued honing and careful completion of the product lineup.
Doing things well will ultimately be rewarding.
★ Write at the end
In the new year, the new car-making forces have stood on a new level.
Why do we value sales? Because the sales volume itself has potential energy, the higher the sales volume, the more popular the product, the wider the population radiated by the product, and the accumulated reputation will be more solid.
After the "opening red", whether it can be a long rainbow all the way, it remains to be seen.
The author of this article is Kick Car Gang Cao An