It is said that it is now the era of short videos, but the graphics and texts released by this account are often millions of recommendations, which are far higher than most short videos.
Shadow Reading Painting! I read a lot of her micro-headlines and found that her micro-headlines have two common points: First, the structure of the article is extremely fixed, both are: text perception + personal original pictures. Second, the fan base is extremely vertical, I read her 4 micro-headlines in a row, each extracted a key word, namely: angry, crying, regret, trouble. Through these 4 words, it can be analyzed that her fan base all have a common characteristic: the situation is very bad, it needs comfort, and it needs to be cured.
Many people think that the headlines are men's world, a rush of bees for men's preferences to produce content, the inner volume is serious, but the shadow "shadow reading painting" has taken a different path, with a delicate, beautiful, healing style, captured a large number of fans, so I think, in this era when video is king, graphics want to have a place, the creator must have their own method skills, the most important three points:
(1) Clarify the target group.
The more accurate the people who pay attention to you, the higher the value of the account, compared to the content vertical, the fan vertical is more conducive to the long-term development of the account, because it can avoid the single content, such as: pregnant with a baby, save the heart of the husband, do not go to work at home can also earn more than 10,000 a month, these contents are not vertical at all, but it attracts the attention of the same crowd - Bao Ma. The more accurate people who see your article, the higher the number of interactions with the article. The higher the number of interactions, the more exposure you get into the larger traffic pool.
(2) Poke the user's pain points.
If you want the user to see you and remember you, you have to poke the user's pain point. What is the pain point, that is, what does the user want to do, but he has obstacles, there are worries in his heart, what do you think the user's worries are? Find her worries and cut straight in to help them find a solution to the problem.
(3) Find your own strengths
If you want to do better than others, you must first find your own strengths. For example: the same is the emotional field, if you are good at painting, adding your own painting to the emotional text, you can beat most of the people in the emotional field who are not good at painting; if you are very eloquent, use the situation of oral broadcasting to spread your emotional views, you can defeat most of the people in the emotional field who are not good at eloquence, combine your strengths with user needs, do one more step than others, and get rid of a large number of competitors. (In the same field, there will be countless competitors, and the user's attention is scarce, pay attention to others at the same time, can not pay attention to you, want to let the platform to tilt traffic to you, you must have their own core competitiveness.) ）
Is the era of graphics really over? I don't think so, it's just that the creators of the graphics haven't found their place yet. When you solve these three questions: Who are you? What can you offer for everyone? How are you different from others? Your account can really do it.
