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Qingdao Rural Commercial Bank was listed in the "Top 500 Global Banks by Brand Value", ranking 266th

author:Qingdao Rural Commercial Bank Jiaozhou Branch

The "Top 500 Global Bank Brand Value" list, jointly created by the British "Banker" magazine and Brand Finance, has released the 2022 annual list. Qingdao Rural Commercial Bank ranked 266th, up 23 places from the previous year.

The "Global 500 Banking Brands" list is jointly launched by The Banker magazine in the UNITED Kingdom and Brand Finance, an independent brand value research institute in the United Kingdom, and is published regularly every year, and this year it is the 16th time it has been released. The ranking list adopts the cash flow discount method, evaluates the market influence of banks by analyzing financial data, and sets up the brand discount rate of different banks to calculate the brand value of each bank, which is one of the more authoritative global banking rankings in the world today, and its professionalism and independence are widely recognized, and it is an authoritative channel for understanding the brand value of global banks. A total of 48 Chinese banks made the 2022 list, including 6 rural commercial banks.

Since its establishment in 2012, Qingdao Rural Commercial Bank has continuously improved its corporate governance level, adhered to the positioning of supporting small markets, optimized the credit structure, and improved the risk management system, and the reform and development has shown a good trend of high quality, excellent structure, stable operation and refined management. As of the end of September 2021, the bank had total assets of 420.6 billion yuan, absorbed deposits of 279 billion yuan, and issued loans and advances of 238.2 billion yuan. They are 4.49 times, 3.46 times and 4.09 times that of the establishment of the restructuring in 2012. In the first three quarters, the operating income was 8.432 billion yuan, an increase of 19.34% over the same period in 2020, and the net profit was 2.76 billion yuan, an increase of 11.11% over the same period of the previous year. Indicators such as capital adequacy ratio, liquidity risk and credit risk all meet regulatory standards. In the 2021 "World Bank Top 1000 List", Qingdao Rural Commercial Bank ranked 317th, entering the "Top 100 Chinese Banking Industry", ranking 56th.

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