In 2017, Hillhouse Capital Zhang Lei spent 53.1 billion yuan to buy the moribund "Chinese shoe king" Belle, and the two founders of Belle did not hesitate to cash out 13 billion yuan to leave, Deng Yao said before leaving: "Belle has run out of gas, and there is no possibility of turning back." After only two years, the two founders even repented of their intestines.
The huge Belle Group never dreamed that after taking a slow step, it would not be able to keep up with the times.
Belle was once a proud brand of the Chinese people, and occupied or even occupied half of the market share in its heyday. At that time, Belle's advertisement was written like this: Where there are women walking, there is Belle.
The most belle with more than 20,000 physical stores offline, China's leading women's shoe leading enterprises are not just talk.
However, the prosperity will decline, belle's unshakable supremacy position is still shaken on a certain day, and by the time the management finds out, belle is already in a state of plummeting.
At that time, e-commerce developed rapidly, and Belle executives believed that Belle was now impeccable and did not need to change. However, after the 13th year of e-commerce development, belle encountered troubles, and people's purchase methods changed.
At this time, Belle began to pay attention to the line, but by this time it was too late. The founders could only watch Belle die.
The two founders, who felt powerless to return to heaven, were ready to look for a successor to see if Belle could come back to life. In fact, to put it bluntly, I want to throw Belle away, and I don't want to spend money on this bottomless pit anymore.
At this time, Zhang Lei appeared in front of the two with 53.1 billion and became the new boss of Belle.
Speaking of Chen Lei, many people are not very familiar with it, but seeing that he has invested in enterprises, you will know that Zhang Lei is an investment genius.
At first, Tencent's investors thought that Tencent had no value, so they chose to divest. Zhang Lei chose to invest $20 million at this time.
Tencent, which made everyone hopeless, actually recovered, and its market value increased exponentially, and Zhang Lei's first investment fought a victorious battle.
Relying on investment in Tengxu, Zhang Lei's assets have increased hundreds of times, which is only one of the corners. JD.com, Blue Moon, Gree, etc. all have traces of his investment.
As soon as the news of Zhang Lei's investment in Belle came out, many people shook their heads, thinking that he was Jiang Lang's end. Belle's end is already doomed, and now the investment will only be dragged into the quagmire and dragged down by Belle.
Obviously, Zhang Lei does not think so, and even feels that Belle still has unlimited room for development. So after taking Belle, Zhang Lei began to do a drastic job.
The first is to carry out online transformation of Belle, broaden Belle's sales channels, and keep up with the development trend of the times.
The second is to reform offline stores to enhance consumers' sense of experience.
Finally, there is private customization, diversity and personalization have become the pursuit of contemporary consumers, and only by satisfying consumers can Belle be developed.
After having a clear understanding of belle's problems and solutions, Zhang Lei began to lead belle to grow.
In just two years, Belle returned to the public's vision, surprising all those who were not optimistic about Belle.
Now Belle is like a phoenix reborn from the fire, shining brightly. Not only the two founders of Belle were surprised, but many investors were also very surprised, and they couldn't help but admire Zhang Lei even more.
In his autobiography "Value", he specifically explained the acquisition of Belle: Hillhouse Capital has been conducting research and analysis of the domestic retail industry since its inception, and is very aware of the current situation and future development of the retail industry.
You know, the Internet is only a channel, a platform, no matter what you sell, in the final analysis, you have to have goods, so manufacturing, real industry is the most solid foundation. Belle's fundamental problem is that the offline stalls are too large, and they cannot be integrated with the mobile Internet, and they can only fall into a vicious circle.
What Zhang Lei needs to do is to help Belle complete the offline slimming, transformation and upgrading, and connect with the online, so that Belle can break through the dilemma and achieve long-term value!
A person can't earn money outside of cognition, and only by upgrading thinking and cognition can we solve the problem of making money. That is to say, you have to understand the essence of investment, and naturally the money comes.
In order to enable more young people to learn some investment experience from their own experience, Zhang Lei has invested in more than 800 enterprises in his 15 years, 7 Hillhouse formulas, and 11 hand-drawn illustrations throughout, all of which are unreservedly written in the book "Value".
Soon after the book was on the shelves, it sold 500,000 sets, Ma Yun, Lei Jun, Dong Mingzhu, Wang Wei, Feng Lun, Shi Yigong, Fang Hongbo... More than 50 business celebrities are highly recommending this "Value" written by Zhang Lei.
Nowadays, if society does not advance, it will retreat, learn more about the concept of "money makes money" in "Value", explore the secret of "rich people lying down to make money", learn to make money experience skills, invest in themselves, and when they are old, they will not worry about money! Interested friends click on the bottom right of the picture "Take a Look" to read!
Value
