Systematic Evolution Strategy 500 Question 149: Why is the monopoly of market-leading strategies stronger?
If the past market-leading strategy is only the market segment's market share advantage, the current market-leading strategy has shown a comprehensive competitive advantage, whether it is in the market share, or product evolution iteration, all-scenario channel control, or price change decision, can reflect the advantages, and between categories, even between different categories, it is easy to copy the advantage, it is easy to copy the competitive advantage, this era of market leadership strategy is only suitable for head enterprises, In the past, we thought that the market segment had the opportunity to lead the market, and now the competition degree of the market segment is also saturated, coupled with the penetration and pervasiveness of the giants, it is difficult for enterprises to break through, let alone the market leadership. So under the condition that this market leadership is monopoly, is there still room for the implementation of the market-leading strategy of ordinary enterprises? There is definitely there, but to change the strategy, in the past the market leadership is mainly hit by the market and channel end, this time the general enterprise must not be able to beat the giant, then you can only turn around, from the technology, quality, innovation, design, experience, personalization, service and other aspects of the start, take the market segment of the boutique and personalized route, can only do so, especially channels, traffic, market is basically on the major platforms, you want to export a breakthrough in a monopoly is basically impossible, can only do specialized and refined, deep and refined things, This also includes brand and communication, can only honestly rely on their own products and services to roll, to actively penetrate the market, tap the demand, seems to have no choice, so why everyone to study subversive innovation, there is a certain reason, but if you can not do their original products and services well, to subversion is more impossible. #Market Leadership ##Evolutionary Strategy##Market Competition##Strategic Management##Market Positioning##Competition##Boutique##Personalization##Breaking #Breaking##Corporate Strategy##Enterprise Development Strategy##商业设计 #