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#Sony buys Bungie Studios for $3.6 billion #The arms race in the game circle has begun! What are the big guys for? Sister thought ah, the spring festival game circle is so wonderful,

author:Shenwan Hongyuan Securities Tong Jie

#Sony buys Bungie Studios for $3.6 billion #The arms race in the game circle has begun! What are the big guys for?

Sister thought of ah, the spring festival game circle is so wonderful, two days ago Microsoft just acquired Activision Blizzard, Sony stock price fell in response, but people Sony is not just mixed game circle of small mengxin, there is a vendetta not overnight, on the spot reported, directly to Microsoft's home to steal! Do you think game console manufacturers are crazy? No, the big guys are really starting to play a big game of chess! Why? Listen to me carefully

What is probably most people at Bungie Studios unaware of? Domestic players like to call his harmonic "stick chicken" studio. The most famous game is probably the Halo trilogy. The significance of the halo trilogy of "Lollipop" for Microsoft is not exaggerated by Mario to Nintendo.

First of all, from the perspective of the game alone, before the Halo trilogy, the game console did not have a good first-person shooter (FPS game), after the Halo trilogy, various studios began to learn from various systems and settings in their games, so that FPS games gained a firm foothold in the console field, saying that the halo trilogy of "Stick Chicken" may be a bit too much in the host field, but saying that he paved the way for the latecomers to build a bridge and laid a solid foundation for this type of game to carry forward this "stick chicken" is absolutely worthy.

Secondly, it is precisely because the Halo trilogy of that year was so excellent that Microsoft relied on the exclusive "Halo" series of its game IP to live a bloody road in the two dominant console game markets of Sony and Nintendo, and became the current situation of three points. You know, many people buy Microsoft game consoles to play the Halo series.

Although Microsoft and the "Stick Chicken" studio did not cooperate later, and the game IP of "Halo" was also bought by Microsoft and handed over to other studios to develop, but from any point of view, Sony stole the Microsoft home this time, it should not be too much.

You may have guessed what I'm talking about, right? That's right, the metaverse. Microsoft is taking the AR route (augmented reality), Sony is taking the VR route (virtual reality), Sony just announced the second generation of VR equipment at the beginning of this year, this time and acquired a game studio that has always been known for developing first-person shooter games, can't help but trigger people's imagination Ah, if the "stick chicken" once again halo added body, copy the success of the year, then this VR device must not be sold ah?

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