Ma Fanshu became popular, and the sports channel played another big game
The 2022 Spring Festival Gala, to say that the most profound, is undoubtedly that the host has a young and beautiful new face, and it is the host of the CCTV sports channel: Ma Fanshu.
Looking back at the CCTV sports channel for so many years, as an important platform for spreading world sports to China, there have been generations of famous mouths, the earliest Song Shixiong, and now Han Qiaosheng, Zhang Bin, Sha Tong, Yu Jia, Huang Jianxiang, Liu Jianhong, etc., have made many achievements in their respective fields, and once became the best candidate for commentary in various fields.
With the rapid development of the market economy, in the face of institutional constraints, the temptation of high salaries, etc., more and more sports hosts have chosen to jump out of the CCTV circle, some invest in other platforms, and some start their own businesses. Up to now, the host of the sports channel has appeared to be green and yellow, and the talent gap is serious.
As one of the few female hosts of the sports channel, Ma Fanshu was born in the class, young and beautiful, very popular with sports fans, and the fame of hosting the world's football has slowly risen over the years. This is a talent with minable value for other platforms, and for CCTV, it is necessary to deal with this kind of poaching.
Now the hosts are compound diversified talents, this time Ma Fanshu on the Spring Festival Gala, let its popularity to a higher level, let him feel the importance of CCTV, can take this cross-border more hosts, the determination and attitude to stay in CCTV can also be more resolute, for CCTV to cultivate and leave a talent.
In the face of market-oriented competition, as the core media, CCTV is also painstaking, in the face of the market, it can only spend a lot of money, great efforts, and large resources to participate in market-oriented competition, in order to retain more talents.
