On January 17, the 3rd China Pickup Truck Industry Summit Forum and the 2022 China Pickup Truck Annual Model Ceremony were officially held. Industry experts, scholars, business leaders, etc. gathered together to review the current situation of the domestic pickup truck industry in 2021 and discuss and promote the further development of China's pickup truck industry. At the same time, in order to summarize the annual performance of the domestic pickup truck market and set an example, China Pickup Truck Network issued a pioneer contribution award to pickup truck companies with excellent performance in 2021, injecting more positive energy into the development of the industry.
2021 creative marketing model brand: SAIC-GM-Wuling
Wuling journey turned out last year, "what the people need, Wuling will create" brand spirit, so that "to meet the needs of social development" become the starting point for the birth of Wuling's pickup products. The marketing method of "everything can be five lings" has made "directly attacking the hot spots of national concern" the cornerstone of the brand's textbook marketing model. Zhengtu positioned to create a wealth car, but took the road of fashion marketing, giving users a colorful new vision, igniting a youthful heart, and chatting about juvenile madness. The creative marketing model brand of the pickup truck market in 2021 is none other than SAIC-GM-Wuling.
2021 pickup truck industry pioneering model brand: Yuchai machine
In 2021, the full national six transformation makes it difficult for diesel pickup trucks to have excellent power. "The art industry has a specialty", and the industry problems need to be tackled by professional enterprises. Yuchai machinery in the field of manufacturing diesel engines has a deep foundation, advanced technology, advanced standards, after entering the domestic pickup truck field, the products are the first to occupy an important position in the market joint ventures to adopt. At the same time, Yuchai machine not only provides a new choice for the pickup truck industry, but also provides a new opportunity for the healthy and orderly development of the pickup truck market. Yuchai Machine won the 2021 pickup truck industry pioneering model brand.
2021 CORPORATE SOCIAL RESPONSIBILITY model brand: Jiangxi Isuzu
In 2021, Jiangxi Isuzu's lighting plan will install 389 street lamps in remote villages and isolated mountainous areas in Guangxi, Yunnan, Hubei and Jiangxi to help remote areas improve infrastructure conditions and help relevant areas promote the construction of a well-off society in an all-round way. A street lamp, like a paintbrush, carries the responsibility and love of Isuzu in Jiangxi, drawing a bright and warm picture for remote areas; the smiling faces of the local people have become the most beautiful annotations to light up the plan; and the clear eyes of each child bloom with better expectations for the future. Jiangxi Isuzu won the 2021 CORPORATE SOCIAL RESPONSIBILITy Model Brand, which is well deserved!
2021 pickup truck cutting-edge pioneer brand: Sinotruk VGV
In 2021, Sinotruk VGV brought a new market field product - a full-scene passenger life pickup truck, which established a positive image for pickup trucks suitable for home use, fully demonstrated the versatility of pickup trucks, and played an additive role in market expansion and policy liberalization. Immerse yourself in the situation and inspire yearning. This unconventional action and the initiative to dominate the way, so that Sinotruk VGV won the 2021 pickup truck cutting-edge pioneer brand.
2021 China pickup truck globalization model brand: The Great Wall Cannon
In 2021, the cumulative sales of Great Wall pickup trucks in the world exceeded 2 million, becoming the only Chinese pickup brand to enter the "2 million club". The Great Wall Cannon has been listed in more than 50 countries and regions on four continents, including Australia, Chile, South Africa, Egypt, Laos, etc., and has become the first Chinese brand to obtain a five-star rating under the latest anCAP standard in Australia. As the "Chinese business card" in the global pickup truck category, Great Wall Cannon has fully opened the first year of China's pickup truck globalization, and has also won the honor of the 2021 Chinese pickup truck globalization model brand.
In the past year, the domestic pickup truck market has continued to flourish, and the improvement of the policy environment, the popularity of passenger pickup trucks and the birth of pickup truck culture have prompted a diversified development trend in the overall market. In 2022, domestic pickup trucks enter a new stage of development, the first sound, standardized and scientific pickup truck technical standard in China "General Technical Conditions for Multi-purpose Trucks" will be officially implemented, more non-traditional pickup truck companies plan to step into this field, and the domestic pickup truck market can be expected in the future. It is expected that more pickup truck companies will stand up, combine their own development strategies, give full play to their own advantages, and continuously develop new pickup truck products that are suitable for market demand, and promote the upward development of domestic pickup trucks.