With the implementation of the domestic pickup truck lifting policy and the change of automobile consumption concept and demand, China's pickup truck industry is ushering in the best development opportunities. The development trend of passenger, life, comfort and high-end pickup trucks is unstoppable, and the consumption of automobile users has ushered in a new era of personalization, segmentation and scenario.
In response to this trend, recently, Sinotruk VGV's first passenger life pickup truck VX7 was officially listed in Beijing. A total of three models were released for the VX7, priced at 112,800 to 119,800 yuan.
"From the concept of creating a 'Chinese life pickup truck' in the industry in 2021 to the release of the VX7 model positioned as an 'all-scenario passenger life pickup truck' today, it fully demonstrates Sinotruk's accurate grasp of market demand and future trends." At the event site, Guo Yandong, general manager of Chongqing Automobile Company of China National Heavy Duty Truck Group, said that the VX7 model broke through the traditional design concept and combined excellent comfort and handling, unique space design, strong power combination, light flexibility and fashion trend of the body, comprehensively refreshing the user's traditional cognition of pickup trucks, and becoming a veritable pickup truck "new force".
It is worth noting that at the listing conference, Sinotruk VGV cooperated with JD Auto and JD Pet to release the whole network in the Jingdong live broadcast room, and simultaneously opened the VGV Jingdong flagship store. At the press conference, Sinotruk VGV and JD Pet launched a joint car cooperation ceremony, and for the first time launched the "Pet First Class" to solve the travel needs of pet owners.
"In the future, JD Auto and Sinotruk VGV will continue to innovate in the form of C2M reverse customization, give full play to the advantages of JD.com's digital and intelligent social supply chain, and continue to launch new models for different scenarios, bringing consumers a richer choice of models and a better car experience." This is also an innovative cooperation between the physical industry and the Internet digital economy. Guo Yandong introduced.
The reporter learned that in the future, Sinotruk VGV will strive to build three major technology platforms of U+, F and R, covering high-end pickup trucks, SUVs, VAN and MPV and other serialized models, of which pickup trucks include bearing body / non-loaded body, two-wheel drive / four-wheel drive, passenger / commercial / off-road type and other models, energy forms cover hydrogen fuel, pure electric, hybrid, fuel and other energy forms.
Some industry insiders pointed out that in addition to the release of the first pickup truck model VX7, Sinotruk VGV and JD Auto, JD Pet cross-border cooperation, not only to achieve a seamless link between industrial manufacturing and the Internet, but also to meet the needs of the traditional automobile manufacturing industry to meet the needs of personalized user scenarios model innovation.
"As a new brand, Sinotruk VGV has entered the pickup truck market for the first time starting from the listing of VX7 models, and will continue to innovate in cross-border cooperation, circle breakthroughs, scene marketing, etc., breaking industry boundaries, reshaping value models, and establishing an integrated and win-win ecological chain." Guo Yandong concluded. (China Youth Daily, China Youth Network reporter Zhang Zhenqi)
Source: China Youth Daily client