"Electric Eel Car" Electric Eel No./text
2023 Haima Motor Annual Report
In the increasingly fierce competition in China's auto market, Haima Automobile is an established enterprise in the industry. It is reported that the company's main business is the research and development, manufacturing, sales and financial services of automobiles and automotive powertrains, and the main products include Haima 7X-E, Haima 7X and Haima 8S.
Haima Motor has won a place with its unique market positioning and product strategy. However, with the changing market and the continuous upgrading of consumer demand, Haima Motor is also facing challenges.
Recently, Haima Motor released its latest annual report, and in 2023, the company will achieve operating income of 2.546 billion yuan, a year-on-year increase of 7.12%; product output was 30,371 units, a year-on-year increase of 28.33%; product sales were 27,957 units, a year-on-year increase of 14.62%; The net cash flow from operating activities was 770 million yuan, a year-on-year increase of 204.31%.
"Electric Eel Automobile" paid attention to the fact that in 2023, Haima Motor's net profit attributable to shareholders of listed companies will be -202 million yuan, although it is 87.16% lower than the previous year, it is still in a state of loss. Haima Motor pointed out in the previously released performance forecast that in 2023, the company's production and sales scale has increased, and certain results have been achieved in terms of expenses and cost control, which has affected the company's operating income year-on-year growth and operating loss have narrowed significantly year-on-year. However, because the company's production and sales scale is still small, the operating income generated by daily operations is not enough to fully cover the operating costs and expenses, so the net profit is still negative.
The screenshot of Haima Motor's growth ability indicator comes from Oriental Fortune
On the other hand, from 2017 to 2023, Haima Motor's net profit attributable to shareholders of listed companies after deducting non-recurring gains and losses was -1.068 billion yuan, -1.709 billion yuan, -731 million yuan, -1.461 billion yuan, -419 million yuan (adjusted), -1.6 billion yuan (adjusted), and -323 million yuan, respectively, and the total net profit attributable to shareholders of listed companies after deducting non-recurring gains and losses in the past 7 years exceeded 7 billion yuan.
Haima Motor 2024 Q1 report
According to the first quarter report of 2024 released by Haima Motor, the company achieved operating income of 432 million yuan in the first quarter of this year, a year-on-year decrease of 57.97%; net profit attributable to shareholders of listed companies -85.9117 million yuan, a year-on-year decrease of 64.89%. As for the decrease in operating income, Haima Motor explained that it was due to the phased decrease in export sales in the current period.
Haima Motor's production and sales data for April 2024
Recently, the production and sales data for April 2024 released by Haima Motor showed that as of April this year, the company's total sales were 2,504 units, a year-on-year decrease of 82.33%.
Industry insiders pointed out that in the face of the continuous emergence of rising stars, traditional car companies are facing huge pressure to survive. Traditional car companies need to increase R&D investment and continuously launch new products that meet market demand and consumer preferences. In today's rapidly changing technology, new energy vehicles have become a trend, and if traditional car companies can make breakthroughs in this field, it will help them regain the attention of the market. At the same time, intelligence and networking are also the key words for the future development of automobiles, and traditional car companies should keep up with the pace of the times and continuously improve the technological content of their products.
In addition, traditional car companies also need to reshape their brand image and enhance brand awareness and reputation through effective marketing strategies. This not only attracts the attention of new customers, but also solidifies the loyalty of existing customers. PR campaigns, advertising, social media interactions, and other means can be important tools in this process.
Of course, the transformation of traditional car companies still needs more exploration. On the one hand, the company needs to make in-depth adjustments at multiple levels such as R&D, production, and supply chain to adapt to new manufacturing requirements. On the other hand, companies need to build new business models. This is an all-round transformation campaign, testing the wisdom and resilience of traditional car companies.
In addition, traditional car companies also need to pay attention to the sustainable development of enterprises, and actively explore green and environmentally friendly production and operation models to achieve a win-win situation of social value and economic value. The transformation of traditional car companies is full of challenges, but it also contains infinite possibilities. Only by constantly innovating ourselves and conforming to the market trend can we open up a new channel for survival and development in the face of adversity.