[Aika Car Domestic New Car Original]
On February 28, Sinotruk VGV's first passenger life pickup truck VX7 was officially launched in Beijing. The VX7 released a total of three models, including: elite version, luxury version, flagship version, the price range of 11.28-11.98 million yuan. In addition to the highly competitive price, Sinotruk VGV also brought seven luxurious gifts to the first batch of users! Including lifelong free basic maintenance, lifelong warranty of core components, 5,000 yuan replacement subsidy, 7,700 kilometers of gasoline for car purchase, interest-free financial gifts, test drives, delivery of 5 gift packages, etc.
Sinotruk VGV's first passenger life pickup VX7 model price (million yuan) Elite Edition 11.28 Deluxe Edition 11.78 Flagship Edition 11.98 Aika Auto Network Watch www.xcar.com.cn
Tao Tao, deputy general manager of light vehicle marketing of China National Heavy Duty Truck Group
VX7 launch conference
The leaders of Sinotruk VGV introduced the brand and product planning, and will strive to build three major technology platforms of U+, F and R in the future, covering high-end pickup trucks, SUVs, VAN and MPV series models, of which pickup trucks include load-bearing body non-bearing body, two-wheel drive/four-wheel drive, passenger commercial off-road type and other models, and the energy form covers hydrogen fuel, pure electric, hybrid, fuel and other energy forms. At the same time, the VX7's product positioning, value proposition and feature advantages are explained in detail.
Guo Yandong, general manager of Chongqing Automobile Company of China National Heavy Duty Truck Group
Yang Xu, General Manager of Light Vehicle Marketing of China National Heavy Duty Truck Group
The VX7 model breaks through the traditional design concept, perfectly combines excellent comfort and handling, unique space design, strong power combination, light flexibility and fashion trend body, comprehensively refreshes the traditional cognition of pickup trucks, and becomes a veritable new force in pickup trucks.
Work with JD Auto and JD Pet to create a new model of customization
At the listing conference, Sinotruk VGV cooperated with JD Auto and JD Pet to not only release the whole network in the JD live broadcast room, but also opened the VGV JD flagship store at the same time. At the press conference, China National Heavy Duty Truck VGV and Jingdong Pet launched a joint car cooperation ceremony, and the industry's first "pet first class" to solve the travel needs of pet owners was unveiled.
Launching ceremony of Sinotruk VGV & JD Pet Joint Cooperation
Hu Hao, director of brand communication for light vehicles of China National Heavy Duty Truck Group
"Pet First Class" Jingdong Pet Joint Model
In the future, JD Motor and Sinotruk VGV will continue to innovate in the form of C2M reverse customization, give full play to the advantages of JD.com's digital and intelligent social supply chain, and continue to launch new models for different scenarios, bringing consumers richer model choices and better car experience. This is also a perfect link between the physical industry and the Internet digital economy and the innovation of cross-border cooperation.
New era Innovation to build a new ecology of the pickup truck industry
With the implementation of the domestic pickup truck lifting policy and the change of automobile consumption concept and demand, China's pickup truck industry is ushering in the best development opportunities. The development trend of pickup truck passenger, life, comfort and high-end has been unstoppable, and the consumption of automobile users has ushered in a new era of personalization, segmentation and scenario.
Since 2021, Sinotruk VGV took the lead in proposing the concept of creating a "Chinese life pickup" in the industry, to the release of the VX7 model positioned as a "full-scenario passenger life pickup truck" today, which fully demonstrates its accurate grasp of market demand and future trends, and is also a strong impetus to the innovation and development of the entire industry.
Cui Dongshu, Secretary General of the National Passenger Car Market Information Association
As a new brand, Sinotruk VGV has entered the pickup truck market for the first time from the listing of VX7 models, and will continue to innovate in cross-border cooperation, circle breakthroughs, scene marketing, etc., breaking industry boundaries, reshaping value models, and establishing an integrated and win-win ecological chain. Today's release of the first pickup truck model VX7 is an innovative exploration, and cross-border cooperation with Jingdong Automobile and Jingdong Pet not only realizes the seamless link between industrial manufacturing and the Internet, but also the model innovation of the traditional automobile manufacturing industry to meet the needs of personalized user scenarios!
Editor's comments: With the current relaxation of the policy of pickup truck models in more cities in China, people's cognition of pickup truck models is also becoming more and more abundant, and from the perspective of the attributes of the model, even in the limited purchase city, the utilization rate of pickup truck models is also higher. Therefore, the launch of the VGV VX7 model can not only provide more practical loading capacity, but also meet the needs of some people who pursue mavericks.
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