From the second quarter of 2021, the tractor market has entered a long "falling and falling" mode. Will the tractor market perform better in the new year?
It's better, but it's not that good.
Tractor sales in January 43,000 units up 105% month-on-month
The first commercial vehicle network has recently learned that according to the data of the China Automobile Association (the caliber of the number of invoices issued by enterprises, the caliber of non-terminal sales, the same below), in January 2022, the mainland heavy-duty truck market sold a total of 95,400 vehicles, down 48% year-on-year. Among them, as the most concerned segment of the heavy-duty truck market, the tractor market also failed to harvest the traditional sense of "opening red" in the first month of 2022, and the results handed over were: sales of 43,000 vehicles, down 50% year-on-year. Although it failed to get a "good start", the tractor market sales of 43,000 units in January increased by 105% from December last year (the heavy-duty truck market as a whole increased by 66% month-on-month), you know, the tractor market has not exceeded 40,000 units for 6 consecutive months since July 2021, and the sales volume of 43,000 units in the tractor market in January 2022 is the best performance in the last 7 months.
Looking at the sales volume and growth trend of the tractor market in January in the past five years, in the past five years, the tractor market has only gained "opening red" in 2020 and 2021, and the tractor market sales in January 2021 are as high as 85,500 units, with such a high "sales volume in the same period", it is expected that the tractor market in January this year did not harvest growth. The sales volume of 43,000 units in the tractor market in January this year was at the second lowest level in the past five years, but in fact, it was not much different from the sales in January of 2018 and 2019, which was a normal level.
The first commercial vehicle network analysis believes that because the heavy truck market by the low road freight rate (the impact on the tractor market is particularly significant) and the national six switch and other effects have been continued to be sluggish for a long time, and the demand has not changed much in the near future, January invoice sales and terminal sales are larger, tractor market sales in January sales are also partly dealers' channel stockpiling, which is also the "routine operation" of the heavy truck market at the beginning of the year.
Two companies sold more than 10,000 sales And three companies achieved growth
Tractor Market Sales Table for January 2022 (Unit: Unit)
As can be seen in the table above, the tractor market in January fell by 50% year-on-year, a decline of 9 percentage points from the previous month (59% year-on-year decline in the tractor market in December 2021), and about 42,000 units were sold less than the same period last year. Specific to the top ten companies in January sales, ten companies increased by 3 and fell 7 times, and the three enterprises of Sinotruk, Dayun and Hanma Technology achieved growth, with growth rates of 176%, 6% and 7% respectively; the decline of enterprises that suffered declines reached double digits, 5 companies fell more than the overall 50% decline in the tractor market, the most serious decline in January sales fell by 78% year-on-year, Dongfeng, Beiben two companies fell lower than the overall tractor market by 50%, outperforming the market "big market".
In January, the heavy truck market has heavy truck and liberation two companies sold more than 10,000 vehicles, reaching 12,800 units and 12,700 vehicles respectively, you know, the tractor market has been 6 months without enterprise sales of more than 10,000 vehicles. In January, the total share of the top ten companies in sales reached 99.44%, and the ten companies outside the company only received 0.56% of the share, with a total sales volume of less than 300 vehicles. Among them, the total share of the top five companies in January reached 89.55%, and the total share of the top five in the industry was close to 90%, and the start of 2022 was very strong.
From the perspective of the industry pattern, the top ten members of the tractor market in January 2022 are slightly different from the top ten members at the end of last year, and Hanma Technology, which ranked 11th in the top ten qualifying competitions of tractors in 2021, successfully advanced to the top ten in the first month of 2022 and sat in the 9th position, with an eye-catching performance. In addition, XCMG heavy truck, which ranked 10th at the end of last year, also grabbed the 8th place in the monthly list of tractors in the first month of 2022, it is worth mentioning that the gap between XCMG and Hanma Technology is only 29, which shows how fierce the competition in the tractor market is, and in February, the industry ranking of the tractor market may be another scene.
Like the heavy-duty truck market, although the tractor market has not been able to harvest the traditional sense of "opening the door", the performance of 43,000 vehicles has been much better than the second half of 2021. Let's wait and see!