laitimes

Dinggu Innovation, Hanma Technology's Valin Automobile Brand Evolution Theory | Truck Friends Network

WeChat public account: ecv360

Author: Wang Xiaohui

In the nearly 20 years of China's heavy-duty truck market, Valin Motors is a heavy-duty truck brand with a special sense of existence, it always ignores the noise of the outside world, steps on its own rhythm, and walks out of its own way of success. Although in the eyes of outsiders, it may lack the gimmick of soaring sales, and it rarely has a great record of flying against the trend, but it is willing to practice in the dormant cultivation, but it can always stand firm in the turbulent market competition and win the opportunity in the stormy rivers and lakes. In the 20 years since its advent, China's commercial vehicle market has been in the limelight, and many new companies have tried to share a piece of the pie, but most of them have been swept away by the ambition because of their ability, only it and a few other brands not only have a well-equipped industrial chain, but also enter the top ten of the heavy-duty truck sales list all year round.

Dinggu Innovation, Hanma Technology's Valin Automobile Brand Evolution Theory | Truck Friends Network

Good at breaking new is an inexhaustible driving force for the prosperity of an enterprise, the courage to innovate is the soul of a nation's progress, it is not difficult to look back at the past and find that Valin Automobile, which was born from Anhui Xingma Automobile Co., Ltd., is such an enterprise. From the first day of its establishment, it has been self-centered, and it has been unswervingly committed to the road of introduction, digestion, absorption and innovation.

At the beginning of its establishment in 2002, although Valin Motors also used the position of Singma Company in the field of engineering special vehicles, used Sino-foreign trade relations to negotiate, and introduced the Japanese Mitsubishi Fuso heavy truck technology, in the negotiation process, Valin Motors always adhered to the self-oriented Valin Motors, achieved technical dominance, and laid a solid foundation for the independent innovation of future enterprises.

Committed to "redefining the new standard for heavy-duty trucks", Valin Motors actively learns to absorb advanced technologies from overseas, and on the other hand, combines China's actual working conditions to carry out adaptive product innovation, and in less than four years, fully mastered the design, manufacturing and other technologies of heavy-duty trucks, and carried out a number of innovations.

Dinggu Innovation, Hanma Technology's Valin Automobile Brand Evolution Theory | Truck Friends Network

Perhaps it was the rapid train that caught up with the rapid development of China's economy, Valin Motors, which was grandly released during the 2004 Beijing Auto Show, and since then, the market sales have grown rapidly every year, and a good development situation has opened up. In 2005, Valin Motors, which has completely independent intellectual property rights, exported overseas for the first time, setting an astonishing record of 500 heavy-duty trucks exported overseas at one time. In 2006, a variety of Valin Motors' heavy-duty truck products participated in the Hannover International Commercial Vehicle Show, becoming the first Chinese truck brand to be exhibited at the Hannover Auto Show in China.

"Peace without forgetting danger, survival without forgetting death." Even at the time of rapid market sales expansion, Valin Automobile was not blinded by the magnificent scenery of the market in front of it, but was keenly aware that if it was subject to people in core components such as engines, the development of the enterprise would not only lack the right to speak, everything in front of it would be a flash in the pan, and the future Valin Automobile was not worth any expectations. In 2007, after more than a year of in-depth research and study around the world, Valin Motors' engine research and development project finally surfaced. In 2010, more than a thousand days and nights of hard work were exchanged for the combustion engine of Hanma Power's first engine prototype. In 2011, the Hanma power engine ignition was successful. In 2012, Hanma Power's engine, gearbox and axle were exhibited for the first time at the Shanghai BAUMA Exhibition with international influence, which not only marked that Valin Motors broke through layers of barriers and mastered the core technology of automobile manufacturing, but also meant that Valin Motors had a core power chain with independent property rights.

Dinggu Innovation, Hanma Technology's Valin Automobile Brand Evolution Theory | Truck Friends Network

Can see their own shortcomings at the best time of the market, and invest a lot of energy, manpower and material resources to make up for it, looking at the entire Chinese commercial vehicle market, it seems that no car company that has been established for just a few years has such boldness.

Although the huge investment in research and development made Valin Automobile at that time stretched in operation, this move not only made Valin Automobile no longer deeply constrained by the resources of the powertrain, but also gave fans who loved the Valin brand an extra choice, and laid a solid foundation for Valin Automobile to build a century-old brand.

In fact, without the background of central enterprises that rely on big trees to cool off, everything needs to be self-reliant Valin Motors, and since the day of its establishment, there may be a deep sense of crisis, and this is also the main reason why Valin Motors often seizes opportunities and preemptively strikes. This point, whether it is from the creation of Xingma special vehicles, Hanma power, or the development and production of new energy vehicles, can be seen in one or two. In recent years, with the implementation of the national dual-carbon policies and regulations, the new energy heavy truck market has shown a new blue ocean scene in the ascendant, in addition to continuing to exert efforts in the diesel vehicle market, in the new battlefield of new energy heavy trucks, Valin Automobile has also put forward relevant strategic planning and layout in a forward-looking manner.

Dial the pendulum of the clock to 2013 at that time, you will find that when many heavy-duty truck companies are still anxiously fighting for the diesel car market, Valin Automobile has set its sights on the technical reserves of new energy heavy trucks. This is not only the foresight of Valin Motors, but also another way for Valin Motors.

Dinggu Innovation, Hanma Technology's Valin Automobile Brand Evolution Theory | Truck Friends Network

In 2016, the new energy vehicle project group was formally established, in 2017, electric trucks were listed, in 2018, the replacement heavy truck was listed, in 2019, the plug-in gasoline-electric hybrid heavy truck was listed, and in 2020, fuel cell heavy truck products were listed. Today's Valin new energy heavy trucks have been widely used in subdivision scenarios such as port terminals, steel mills, mines, and construction sites. In particular, the industry's first integrated operation model of heavy-duty trucks, once launched, has been highly recognized by the market, sales are not only natural, but also full of momentum, only in the past 2021, Valin Automobile's new energy heavy-duty truck sales have shown a high-speed growth trend, with a year-on-year increase of 370% performance. It is worth praising that today's Valin new energy heavy truck sales have accounted for 11% of the total sales of the company, much higher than the proportion of 7% in the industry.

Great brands never happen overnight. Today's Valin Automobile has become one of the troikas under Hanma Technology. At the beginning of the Year of the Tiger, Geely Commercial Vehicle-empowered Hanma Technology held the 2022 National Partner Conference in Ma'anshan, Anhui Province, during which it grandly released a landmark brand matrix combination. Among them, Valin Automobile is prominently listed as a general vehicle brand, and secondly, the original parallel Xingma Automobile is a special car brand, and Hanma Power as a power brand is also on a par with Valin Automobile.

Dinggu Innovation, Hanma Technology's Valin Automobile Brand Evolution Theory | Truck Friends Network

It is worth mentioning that Valin Motors, which has been entrusted with the heavy responsibility of innovation, not only on the basis of the M/H series, to add new X/S and other series of products, but also to continue to exert efforts in the field of new energy vehicles, its products not only cover trunk logistics, general cargo transportation and other transportation scenarios, but also cover dangerous chemical transportation, bulk material transportation, port traction and many other transportation scenarios, behind which is relying on Geely Commercial Vehicle Research Institute, Hanma Science and Technology Engineering Research Institute, as well as national enterprise technology center, national industrial design center, Anhui Province heavy-duty special vehicle engine engineering research center, postdoctoral research workstation and other research and development platform joint support.

It must be admitted that today's Valin Motors has formed a strong product research and development capability. For example, it not only has 148 sets of various types of experimental equipment, with a total value of 350 million yuan, but also built a PLM product development system, with vehicle modeling, body, chassis, engine, axle, vehicle electronic appliances and other development and design capabilities. For example, it not only has more than 700 valid patents, of which more than 200 are invention patents alone. He has presided over or participated in the formulation of national or industry standards, and published more than 100 scientific and technological papers in national core journals.

Dinggu Innovation, Hanma Technology's Valin Automobile Brand Evolution Theory | Truck Friends Network

The young man's fighting spirit is full of pride, and the old wing is willing to survive for a long time. With the release of the new brand matrix, Hanma Technology, which is positioned as the "leader of green intelligent commercial vehicles", has opened a new era of troikas driving side by side. From it, it is not difficult to find that from Valin Automobile's tangible high-quality products to the formation of intangible brand value, from Valin Automobile's falling to the ground, to breaking the cocoon butterfly, and then to Phoenix Yufei, it can be called the typical and epitome of China's independent commercial vehicle brand. "Truck Friends Network" has good reason to believe that under the strong technical support of Geely Commercial Vehicles, as the main force of Hanma Technology, the newly upgraded Valin Automobile will definitely cross the line and shine on the two major stages of traditional energy and new energy vehicles.

Dinggu Innovation, Hanma Technology's Valin Automobile Brand Evolution Theory | Truck Friends Network

Read on