"2021 is the 7th year of our cooperation with Yuchai. In the past seven years, our sales have climbed year by year, and this year's total sales exceeded the mark of more than 300 vehicles for the first time. He Zhongwen, sales manager of Guizhou Jixingda Automobile Trading Co., Ltd. (hereinafter referred to as Guizhou Jixingda), said.
Since the second half of 2021, the sales volume of medium and heavy trucks in the mainland has declined significantly compared with last year, but Guizhou Jixingda is expected to achieve substantial growth throughout the year. Among them, what role does Yuchai play as the engine brand with the most distribution vehicles?
Sales rose from dozens to more than 300 vehicles, more than 80% of yuchai engines
"Ride the dragon with jade firewood, and the source of wealth will roll in."
Guizhou Jixingda was founded in 2014 and chose Dongfeng Liuqi Toulong and Yuchai from the beginning. The above slogan has been accompanied by the development and growth of Guizhou Jixingda in the past 7 years, and while sending "rolling wealth" to countless Liupanshui customers, Guizhou Jixingda itself has also harvested rolling financial resources.
"7 years ago, when we first opened, there was only a small board house, and the annual sales were only a few dozen; now we are a 4S store that integrates sales and services, and the sales volume has exceeded 300 vehicles so far in 2021, compared with the sales performance of 260 vehicles last year, which has achieved a lot of growth." In this process, Yuchai has provided us with great help, and of all the models we sell, the products with Yuchai's engine can account for more than 80%. He Zhongwen said.
Guizhou Jixingda is located in Liupanshui City, is one of the prefecture-level cities in Guizhou Province with relatively large demand for freight, but its market capacity is still not too large, the annual sales of medium and heavy trucks is about 5,000 vehicles, Guizhou Jixingda can get more than 300 of them, has been the leader in the industry.
Yuchai K13 engine
The freight demand in Liupanshui City is mainly based on resource transportation, and the vast majority of customers are engaged in coal transportation. Due to the different transportation distances and unequal transportation volumes, some customers of Liupanshui like to use trucks, some like to use dump trucks, and some like to use tractors; and this preference is not set in stone, some years like to carry trucks, Guizhou Jixingda's sales are mainly trucks; some years like dump trucks, Guizhou Jixingda's sales are mainly dump trucks. In 2021, Guizhou Jixingda is mainly selling tractors.
The commercial vehicle market in 2021 is obviously not as hot as last year, in this case, Guizhou Jixingda can still achieve good growth, and the rise in the share of tractors is one of the important reasons. He Zhongwen said: "The Yuchai K13 National VI engine is very popular in the tractor market and has helped us to gain a lot of orders. ”
In 2022, the sales target is more than 360 vehicles and strive to make a breakthrough in the cold chain market
Liupanshui customers if they pull coal outside the province, generally run Yunnan, there are more mountains on the road, so the vehicle power performance requirements are very high, Yuchai K13 national six engine with its own strong performance has won the favor of Liupanshui customers.
"Liupanshui is a prefecture-level city in Guizhou Province next to Yunnan Province, the altitude is relatively high, not to mention the Yunnan side, from Liupanshui to Yunnan, there are many roads on the road, so the high-horsepower model is more popular in our place, and many enterprises are mainly selling 'southwest version' products with relatively large horsepower here." Yuchai entered the southwest region earlier, the reputation is far better than other brands, coupled with the K13 engine 530-600 horsepower output power and 2600 Nm maximum torque, very suitable for running our side of the mountain road, so Yuchai is particularly popular in this market. Because of this, we are expected to hit new sales highs next year. He Zhongwen said.
He Zhongwen also pointed out that in addition to the strong power, the excellent fuel economy and reliability of the Yuchai K13 National VI Engine, as well as more attentive service, are also important reasons for Liupanshui customers to identify Yuchai. "Customers in the southwest region are also very recognized by the performance of Yuchai engines in terms of fuel economy and reliability; in terms of service, Yuchai is also more careful. Yuchai's service, good is that it is really caring for customers, the customer's vehicle has a problem, Yuchai's service staff can always rush to the scene at the first time, and sincerely consider for customers, first repair the car, repair the car and then discuss other issues such as who bears the cost. Good after-sales service is very helpful for improving vehicle attendance, which is also a very important aspect for customers. ”
Yuchai's service can be so heartfelt, and it is inseparable from the solid hardware infrastructure. According to reports, there are 37 core service stations in Guizhou Province, and the service network is very dense; Yuchai has also invested heavily in Guiyang to establish a spare parts center library to ensure that customers can get the parts they need as soon as possible.
With the help of Yuchai, Guizhou Jixingda has the courage to impact higher sales targets. He Zhongwen said that in 2022, Guizhou Jixingda hopes to go hand in hand in the two markets of heavy trucks and medium-sized trucks, and rely on Yuchai's good reputation to make a breakthrough in the cold chain market, and the annual sales volume hopes to reach 360-400 vehicles, and then go to a new level.