Following the establishment of the Great Wall and BMW Beam Car, it was revealed that the "Great Wall Land Rover" will be established?
Recently, a news about the joint venture between Great Wall Motors and the Land Rover brand spread all over the Internet, and the reason for this news was that the representative term Great Wall Land Rover appeared in the declaration form of a certain parts manufacturer. According to the declaration information, the factory will expand the lightweight vehicle chassis project for the Great Wall Land Rover, BMW mini electric vehicle and Great Wall high-end gun models, with an annual production capacity of 100,000 sets each.
In fact, this is not the first time that Great Wall Motors has had a scandal with the Land Rover brand. As early as two years ago, it was reported that Great Wall Motors was going to acquire the Jaguar Land Rover brand, and finally the acquisition was closed due to various reasons of the Indian Tata Group, the owner of the Jaguar Land Rover brand.
Two years later, Great Wall Motors did not acquire the Jaguar Land Rover brand as desired, but instead adopted a compromise approach, that is, to build a joint venture factory, so that both parties could profit. So what can Great Wall Motors and land Rover brands get out of this partnership?
Great Wall Motors can seek its own breakthrough in the field of SUVs. Although the sales volume of Jaguar Land Rover in the past two years in China is not as good as before, Jaguar Land Rover still has a lot of influence and its own unique technology in the field of high-end hard-core SUVs, which can help Great Wall Motors achieve product upward in the field of SUVs.
Looking back, looking at the Land Rover brand, although it has successfully joined hands with Chery Automobile as early as a few years ago, and some models have been domestically produced, its sales are not ideal, in addition, Land Rover has not received substantial help from Chery Automobile on the road to a comprehensive transformation to new energy. After all, Land Rover has said before that it will not launch any new cars before 2025 and will focus on transforming into a high-end pure electric brand. At this time, the cooperation reached with Great Wall Motors can not only get Great Wall Motors' technical support in pure electric, but also improve in oil-electric hybrid and plug-in hybrid, after all, Great Wall Motors' lemon DHT hybrid technology and Great Wall's independently developed 3.0T engine plus 9AT hand automatic transmission are not available in Chery Automobile.
BMW MINI and Great Wall Motors joint venture beam car is the best example, it adopts the Great Wall Motor pure electric platform architecture, and the core technology inside the first model is from Great Wall Motors, so that its cost will be well controlled, and the final price will also float down a lot, which is undoubtedly a win-win situation.
For the cooperation between the Great Wall Motor and the Land Rover brand, there are also many netizens who express their support, and there are also enthusiastic netizens who have thought of the names of the models after mass production, "Great Wall Guards", "Great Wall Janissaries", "Great Wall Jinyi Guards", etc., and have to admire the brain holes of this netizen!
Some netizens said: "The Great Wall and Land Rover are all SUV and off-road vehicles, there is no car, very well-equipped." ”
And some netizens boldly predicted that "the final ownership of Land Rover can only be the Great Wall, otherwise it will disappear." ”
In this regard, Great Wall Motors officially said that the two sides are only limited to the supply of parts. There is no intention to build a joint venture factory, and the reason for the appearance of the word "Great Wall Land Rover" is most likely that the staff did not use the complete project name for convenience, thus making a oolong. So what are your thoughts on this? Feel free to leave a message in the comments section to let me know.