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Chiptzer: Electric and digitally driven BMW continues to expand its investment in China

BMW will mass-produce and trial-produce 15 pure electric vehicle models this year, covering about 90% of the market segment. In addition to the iX, i4, iX3 and other models that have already been launched, there are also pure electric models of the 3 Series, 5 Series, X1 and other series. One of the most notable is the i7, which will debut worldwide in April along with the new BMW 7 Series.

Speaking about the development of MINI electrification, Chiptzer said: The joint venture established by BMW Group and Great Wall Motors, namely Beam Vehicle, will produce electric MINI in the future. "A few weeks ago, I test-drove the pure electric MINI prototype that Beam was going to produce, which was small and delicate, especially suitable for urban travel. I'm very confident about the future of beam cars. ”

"2022 remains a challenging year, but it is also a milestone year for the BMW Group. We will continue to move towards higher goals in China. Several strategic directions were mentioned at the press conference, and China can be said to be the 'wind vane' of many of these fields, and even set a benchmark for global development. BMW Group Chairman Chiptzer said.

Chiptzer: Electric and digitally driven BMW continues to expand its investment in China

Chiptzer, Chairman of the BMW Group

On March 16, the BMW Group's annual financial report meeting was held, and in the past year, various performance targets, annual earnings, pre-tax income and net profit and other financial indicators hit record highs: pre-tax revenue achieved strong growth, reaching a record high of 16.06 billion euros, an increase of 207.5% year-on-year; net profit reached 12.463 billion euros, an increase of 223.1% year-on-year. The profit to be distributed to shareholders amounts to EUR 3,827 million.

According to the data, in the whole year of 2021, the BMW Group delivered more than 2.52 million vehicles worldwide, an increase of 8.4% year-on-year; of which new energy vehicles accounted for 13%, reaching 328,000 units, and the total revenue reached 111.239 billion euros, an increase of 12.4% year-on-year. In addition, its total R&D investment in 2021 amounted to 6.299 billion euros, an increase of 10.7% over the previous year, and the R&D investment was mainly in the areas related to new vehicle architectures and electric products, as well as digital products and autonomous driving research and development.

Chiptzer said: In 2022, bmw group will launch a strong new energy vehicle offensive, launching five new energy vehicles in the Chinese market, including the pure electric 3 series produced at the Shenyang production base and the pure electric 7 series launched in the world in April. In 2025, we will take BMW electric vehicles to new heights with 'next-generation' models. ”

Continue to deepen the Chinese market

"We are constantly expanding our investment in China, and BMW's success in China is inseparable from the joint venture BMW Brilliance, which has been renewed until 2040." "This month, the new BMW X5 will also be produced at the Dadong plant, according to Chiptzer. ”

It is understood that BMW will also build a new factory in Shenyang's Tiexi District this year, which is also BMW's third vehicle factory in Shenyang. In addition, BMW will continue to expand its R&D layout, including the establishment of a joint venture software development company in Nanjing, and further promote the construction of the Chinese team, and will recruit more than 400 talents in the digital field by the end of the year.

"We firmly believe that China will make a lot of difference in digitalization, electrification and sustainability in the future, and BMW Brilliance's production site has received a total investment of more than 83 billion yuan since 2010." "The existing plant in Shenyang's Dadong District is currently undergoing a full expansion, and a new plant in Tiexi District is also under construction, which is scheduled to open this year," Chiptze said. In addition, China has been providing a strong driver for BMW's digital innovation. ”

According to the information released at the BMW Group's annual financial report 2022, the new production network, the BMW iFACTORY, will be built and renovated, which will be applied to all BMW Group plants worldwide, including three complete vehicle plants and a powertrain plant at the Shenyang production site.

Chiptzer: Electric and digitally driven BMW continues to expand its investment in China

Accelerate electrification

BMW said that within this year, the group will mass-produce and trial production of pure electric vehicle models up to 15 models, covering about 90% of the market segment. In addition to the iX, i4, iX3 and other models that have already been launched, there are also pure electric models of the 3 Series, 5 Series, X1 and other series. One of the most notable is the i7, which will debut worldwide in April along with the new BMW 7 Series.

By the end of 2025, the BMW Group plans to deliver a total of 2 million pure electric vehicles. By 2030, the BMW Group plans to deliver a total of 10 million pure electric vehicles to customers, and the other three bmw group brands will also be fully electrified, including the Rolls-Royce brand, the BMW Motorrad urban mobility series, and the MINI brand.

"Profitability is a prerequisite for us to expand the scale of electric vehicles, and electric vehicles such as i4, iX and i7 are all profitable in the corresponding market segments. It is expected that the 'New Generation' model (NEUE KLASSE) launched in 2025 will be based on a new architecture and effectively reduce the cost of bicycles. Ziptzer said.

Speaking about the electrification of MINI, Chiptzer said: BMW Group and Great Wall Motors have established a joint venture, namely Beam Vehicle, which will produce electric MINI in the future. "A few weeks ago, I test-drove the pure electric MINI prototype that Beam was going to produce, which was small and delicate, especially suitable for urban travel. I'm very confident about the future of beam cars. (China Economic Network reporter Huang Chunmian)

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