Author | Guan Xuejun
Source | Car selection network
On the eleventh day of the first month of the year of Nongyin, the first joint venture to break the 5:50 joint venture equity ratio relationship was born in Shenyang. It is reported that from February 11, 2022, the bmw group's shares in BMW Brilliance will be changed to 75%, and the partner Brilliance China Automotive Holding Co., Ltd. will indirectly hold the remaining 25% of the shares. This marks that the mainland government has fulfilled its commitment to relax the restrictions on the shareholding ratio, and is also a sign of high-quality cooperation between China and Germany in the new era.
Chiptzer, Chairman of the BMW Group, said: "Today marks an important step for the BMW Group to invest in China, and we will continue to strengthen our long-term commitment to the Chinese market and continue our business development. We have always believed that the success of the BMW Group in China is inseparable from the growth of the joint venture BMW Brilliance. The new joint venture contract has been extended until 2040, which will lay a solid foundation for BMW's sustainable business success in China, while also contributing to the development and prosperity of local and other interested parties in Liaoning. ”
Obviously, Mr. Chiptzer is an entrepreneur with a strategic vision, and at the moment when international relations are complicated, he is still firmly optimistic about China, the Chinese market, and the future of China's development. Therefore, we have the courage to increase investment in China, and even dare to become the "first person to eat crabs" to expand the stock ratio.
The increase in stakes shows that Chiptzer continues to increase confidence in investing in China. It is reported that BMW Brilliance will usher in another capacity increase this year - the existing plant in Shenyang's Dadong District is currently undergoing a comprehensive expansion, and a new factory in Tiexi District is also under construction. Thanks to this, the BMW Group's production capacity in China will be expanded, the variety of locally produced models will be further increased, and more pure electric models will be introduced for domestic production. The increase in production capacity and the increase of new products will effectively improve BMW's competitiveness in the Chinese market, help enrich the Chinese high-end car market, and provide more choices for Chinese consumers.
Gao Le, President and CEO of BMW Group Greater China, the executor of Mr. Chiptzer's strategy in China, said: "We are very grateful to the Chinese governments at all levels for their strong support for BMW's development in China. The new joint venture contract extended to 2040 and the approval of the related BMW investment project in Liaoning are the latest examples of China's expansion of high-level opening up, especially in the automotive industry. In the BMW Group's transformation to electrification, digitalization and sustainable development, China, as a leader in these aspects, is our best choice and best partner. The BMW Group will continue to take China as its home, its counterparts with China, and its joint venture partners will continue to invest in the future to make long-term contributions to China's economic growth and social development. ”
On April 10, 2018, at the opening ceremony of the 2018 annual meeting of the Boao Forum for Asia, the top leaders of mainland countries clearly pointed out: "In the manufacturing industry, it has been basically opened up, and the restrictions are mainly reserved for a few industries such as automobiles, ships, and aircraft, and now these industries have an open foundation, and the next step is to relax the restrictions on foreign ownership ratios, especially in the automotive industry, as soon as possible." Since then, the time point determined by the relevant departments to relax the restrictions on the share ratio of the automotive industry is 2022. Today, the global epidemic has not faded, the chip crisis still exists, the global economic turmoil, the pattern is undergoing profound changes, especially the global manufacturing center of gravity has become a foregone conclusion, China's total economic volume continues to grow, Mr. Chiptse at this time to increase his stake in BMW Brilliance can be called a trend.
Mr. Chiptzer's strategic decision, which clearly received strong support from the Chinese central government and the Liaoning provincial government, was a landmark event in the deepening integration of the industrial economies of China and Germany. BMW Group's successful increase in BMW Brilliance shares has an obvious demonstration effect in the industry, which will drive other multinational companies that want to increase their shares in joint venture companies to follow up, which is conducive to opening the door of China's auto industry to the outside world wider and deepening the integration of China's auto market and the world market.
In the future, people will pay more attention to the effect of the implementation of Mr. Ziptzer's strategic decision, such as whether it will have more advantages in the competition with Mercedes-Benz and Audi. Will BMW Brilliance's profit indicators get better? In short, we will continue to pay attention to the future development of BMW Brilliance. To document this historical event, we have chosen Mr. Chiptzer as the newsmaker of the week for this issue.
On the occasion of the Spring Festival in the Year of the Tiger, I wish Mr. Chiptse the success of China's strategy.
(Image source: Internet)