At a time when the homogenization of automobiles is becoming more and more obvious, many personalized models have ceased to exist, such as the Volkswagen Beetle. However, THE MINI and SMART, which belong to BMW and Mercedes-Benz respectively, still show strong vitality.
Especially at a time when the automotive industry is facing major changes, MINI and Smart have not hesitated to turn to electrification. The two brands began to be localized in China, of which pure electric MINI is a joint venture production between BMW and Great Wall Motors, while the electric smart is a joint venture production between Mercedes-Benz and Geely.
Although the Great Wall BMW MINI has been exposed for a long time, there is no official movement to be listed so far. Although the pure electric smart did not have much consultation, no one ever thought that its first model, smart genie #1, would open pre-sale so quickly.
Just on April 25, the car opened pre-sale, the pre-sale position of 190,000-230,000 yuan, it can be said that it is lower than many people's expectations. After all, with the empowerment of the Mercedes-Benz brand, and the new car positioning SUV, the size is similar to the Audi Q2L, while the model positioning is more exquisite and intelligent.
Many factors have led many people to speculate that the price of new cars will reach about 250,000 yuan. Nowadays, the release of the pre-price can be said to increase the good feelings of many people for the new smart brand and this new model.
Of course, the current MINI brand is not only the MINI Cooper car, but also provides SUVs such as THE COUNTRYMAN, which are much larger than the past MINI.
That said, the direct competitor to the new Smart Genie #1 is MINI COUNTRYMAN. However, the current price of the latter is not cheap, starting at 249,800 yuan, and the top match is as high as 345,800 yuan.
Of course, there are two models, one is a fuel car and the other is a pure tram. However, the new smart genie #1 has a cruising range of up to 560 kilometers, which can almost dispel consumers' battery life anxiety. In this comparison, the two are actually comparable.
Looking at the product, smart genie #1 is quite designed, both in appearance and interior, and many details, such as the exterior body color and interior of the mixed color, can reflect the exquisite sense of the vehicle.
It can be said that the new car still continues the exquisite design concept of the Smart brand. Not only that, but the new car is also extremely equipped, such as the seat in addition to supporting electric adjustment, but also leg rest adjustment, seat ventilation / heating and other functions.
In addition, the new car also has 1.3 square meters of oversized immersive canopy, Beats sound system, voice intelligence, intelligent fragrance system, 10-inch HUD head-up display, mobile phone wireless charging, kick-type electric tailgate, 3.3 kilowatt reverse charging and other functions, which can be said to reflect the sense of refinement to the extreme.
At present, the only model that can be compared with smart genie #1 may be the ballet cat of the upcoming Great Wall Motor. However, smart genie #1 has the empowerment of the Mercedes-Benz brand and has the advantage of preconceptions.
It can be said that with its personalized design, rich configuration and brand product strength, the new car is bound to be liked by many young consumers.