DoNews Auto January 17 news (Shao Zhichao) The domestic automobile industry has developed rapidly for more than 30 years, realizing from scratch, in the past 2021, the annual production and sales were completed 26.082 million and 26.275 million vehicles, which has maintained the first global automobile production and sales for 13 consecutive years, and is the world's first automobile market power.
In this 30 years, the domestic auto market is the biggest profit or beneficiary, Japanese brands dare to say the second no one dares to say the first, no matter how the domestic auto market changes in the past 30 years, the sales of Japanese brands have always maintained positive growth, and in 2021, the sales myth of Japanese brands has been broken, and the overall first negative growth.
According to the official data of major brands, in addition to the Toyota brand achieving slight positive growth in 2021, including Honda, Nissan, Mazda and Mitsubishi, etc. have shown different degrees of decline, which directly led to the sales volume of Japanese brands in China falling by 5.02% year-on-year and the market share by 2.6 percentage points.
You know, this is the domestic auto market after the impact of the epidemic after the overall sales stopped falling and rebounded, even in 2018 began the domestic auto market sales fell in the three years, the Japanese brand has not declined, this year's Japanese brand for the first time lost the market, but in our view, the Japanese brand is actually losing to themselves.
From the specific data released by manufacturers, Toyota, the only one that maintains positive growth, has cumulative sales of 1.944 million vehicles in 2021, an increase of 8.2% year-on-year, but from the actual amount of insurance, Toyota's insurance volume in 2021 is 1.624 million units, which is 0.39% lower than that in 2020.
Not only the Toyota brand, its high-end brand Lexus has dropped by 6.92%, although Toyota has released a number of new cars in the past year, but from the market feedback, many models have not been recognized by consumers, coupled with connivance dealers to increase prices and other behaviors, is gradually losing the hearts of the people.
Of course, compared with Toyota, it is more necessary to find the reason is Honda and Nissan, in 2021 Honda's cumulative sales in China was 1.5615 million vehicles, down 4.0% year-on-year, including Civic, CR-V and Accord and other models sales have declined to varying degrees, especially the Civic, compared with 2020 Year-on-year decline of 31%, lack of core has indeed become a heart disease of Honda.
Compared with the Honda brand, the situation of its high-end brand Acura is even worse, in 2021, only acura CDX and Acura RDX models are on sale, and the total annual sales of the two cars are only 6543 units, down 45% year-on-year, perhaps Acura will also follow in the footsteps of Infiniti and become a sub-brand of Dongfeng or GAC Honda.
Since infiniti must talk about Nissan, according to Nissan's official data, Nissan's sales in China in 2021 were 1.3815 million vehicles, down 5.2% year-on-year, of which the most controversial Sales of Qijun this year fell by 37.5% year-on-year compared with 2020.
The Just-mentioned Infiniti, the cumulative sales of only 15,000 vehicles in 2021, a year-on-year plunge of 48%, and its two main sales models QX50 and Q50L fell by more than 40% year-on-year. The reason why Nissan fell into such a situation is related to its own series of riot operations, in addition to the much-criticized three-cylinder Qijun, Infiniti found a singer on the front foot to endorse, and as a result, the next day the people collapsed, Infiniti hastily terminated the contract, Nissan in marketing and publicity should indeed strengthen learning.
Compared with Nissan, more tragic is Mazda and Mitsubishi, of which Mazda's sales in 2021 were only 184,000 units, down 14.3% year-on-year, of which Changan Mazda OnkSela's annual sales were 90,700 units, reaching half of Mazda's total results in China, and last year FAW Mazda was also officially merged into Changan Mazda, and FAW Mazda also officially became history.
In addition to Mazda, there are two brands that are not popular, that is, Mitsubishi and Subaru, of which Mitsubishi's real sales in 2021 are 67,000 vehicles, down 29% year-on-year, and the main model is only a Car of Orlander, but it has not changed for many years, and there is almost no competitiveness. Subaru's annual sales in 2021 were only 17,000 units, down 22.7% year-on-year, and the sales of the main model Subaru Forester fell by 31% year-on-year, with annual sales of only 11,200 units.
epilogue:
Japanese brands in the country for the first time negative year-on-year growth, the fundamental main reason is that domestic consumers for the domestic brand models more and more recognition, especially in terms of intelligent configuration and cost performance has far exceeded the Japanese joint venture brand, in 2021 the overall sales of domestic brands rose by 27%, which shows that the decline in Japanese brands This part of the sales volume is actually divided by domestic brands.
In addition, the Japanese brand models have always given the impression of domestic consumers is stable and reliable, but including Toyota throttle, Nissan transmission failure, Honda engine abnormal sound / oil leakage / can not start and other problems occur frequently, but also let consumers change the past view of Japanese brands, especially in the handling of pre-sales and after-sales and other issues of attitude and reaction speed, most of the domestic brands have far surpassed the Japanese brands, this matter also sent us a signal, the real rise of domestic brands is not far away.