The New Year's Day holiday will soon be coming, which means that 2021 is coming to an end. Looking back at this year's automotive circle, the automotive industry has undergone earth-shaking changes, many manufacturers have released a lot of new technologies, but also launched a lot of new cars, it seems that every node, every event is still vivid. As the main force of the automobile market, the car naturally brings a lot of points to see, in this small editor for everyone to inventory several of this year's topical cars, let's take a look.
The highest sales volume - Xuanyi
The best seller in the car market this year is not Hongguang MINIEV, but Xuanyi. According to the data of the Association, Xuanyi's cumulative sales from January to November reached 462,715 vehicles, ranking first ahead of Xinlangyi and Hongguang MINIEV, and it is the only car with outstanding annual sales of 400,000 vehicles this year. Even though sales did not come out in December, Xuanyi is currently ahead of the second-place new Langyi by more than 70,000 units. Therefore, this year's title of sales king of cars, there is no suspense that it belongs to Xuanyi.
The reason why sales have been singing all the year round is because Xuanyi has both low fuel consumption, smoothness and other characteristics, coupled with the cost performance is very good, very in line with the positioning of the car, more importantly, Xuanyi's product power is still constantly upgrading, adding 360-degree panoramic images, full speed adaptive cruise and other functions, attracting many consumers.
As a volume model, Xuanyi has experienced 15 years in the domestic market, and its cumulative sales have exceeded 3 million vehicles, which is undoubtedly a heavy model for Dongfeng Nissan and is indispensable in the sense of brand strategy. Of course, the reason why Xuanyi can be in the forefront of sales all year round is also a valuable asset for other manufacturers and even industries.
Most notable – the new Civic
In addition to the Japanese model of Xuanyi, another Japanese model has more attention. It's the new Civic. According to the data, the Civic sold 20,816 vehicles in November, continuing the hot sales. For this model of the Civic, everyone is not unfamiliar, especially the 10th generation Of civic. The sporty back-and-forth shape and the Earth Dream 1.5T engine are the main factors in the unprecedented popularity of the tenth generation of Civic, and Civic has since entered the car purchase list of many young people.
Coming to the eleventh generation of Civic, what will change? That's what everyone's looking forward to. So when the new car rendering was first announced, the attention of the eleventh generation Civic was very high. From the current point of view, the new Civic has similarities with the Accord in terms of appearance design, and the configuration has also been greatly upgraded, such as one-click start, keyless entry, automatic parking, reversing image and other functions are already standard. In addition, the new Civic also cancels the 1.0T engine, and the whole series is equipped with a 1.5T engine as standard, which better meets the daily needs of users in terms of power performance.
Whether it is from the perspective of the industry or the brand, there is a need for more models like the Civic. After all, today's products are young, consumers are young is not a new thing, the trend is there, the demand is also there, there will naturally be heat, there will be attention. In fact, the arrival of the new Civic has also brought a certain amount of sales and popularity to the brand.
The most public opinion - Model 3
Since the beginning of this year, there has always been a new energy car that has frequently occupied the news headlines, and at the same time can also trigger public opinion. In fact, it is still a contradiction, there is a lot of negative information, but the sales are not bad, it is tesla Model 3. Since the Model 3 entered the Chinese market, it has been put on the "dinner table" for discussion.
Since the beginning of this year, Model 3 still has a high degree of public opinion, especially the "rights protection incident" of Tesla female owners at this year's Shanghai Auto Show, which has pushed the public opinion of Model 3's "brake failure" to a climax. Subsequently, in June this year, Tesla officially recalled some imported and domestic Model 3s due to the problem that the vehicle was easy to mistakenly activate active cruise, which attracted a burst of public opinion. At the end of July, Tesla announced that the price of the Model 3 standard endurance upgrade version was reduced by 15,000 yuan, at which time some old owners and netizens said that Tesla owners were cut "leeks".
It is not difficult to find that almost from the first half of the year to the second half of the year, the exposure rate of Model 3 is very high, and it can always attract a meal of public opinion. But it is undeniable that the Model 3 can still maintain a good sales performance in this context. As tesla's first domestic model, model 3 has served as a "silver carp" to a certain extent, which has been the challenge target of many pure electric models, stimulating the rapid growth and rise of some new car manufacturers and traditional car companies in the field of new energy. In a sense, the existence of Model 3 has played a certain "catfish effect" on the development of new energy vehicles in China.
The most unexpected - BYD Qin
As we all know, joint venture brands have always occupied a lot of market share in the car market. Therefore, in the list of cars, it is relatively rare to see autonomous cars rushing into the forefront of the list. But since the beginning of this year, BYD Qin has appeared in the car list many times, breaking this deadlock for a time.
According to the data, BYD Qin's sales in November reached 30,049 vehicles, an increase of 489% year-on-year, ranking 4th in the sales list, second only to Xuanyi, Hongguang MINIEV and Xinlangyi, surpassing corolla, new Yinglang, Leiling and other models, it can be said that BYD Qin is a "dark horse" in this year's car market.
To achieve such results, qin PLUS DM-i's contribution is not small, and the key to its hot sales is also a few points, first, the starting price of the new car is only 105,800 yuan, which is much cheaper than the hybrid models on the market; second, qin PLUS DM-i has the characteristics of 3.8L ultra-low fuel consumption and super 1000km long endurance, which will be more cost-effective compared to the price-performance ratio; third, the appearance of Qin PLUS DM-i is more in line with the aesthetics of young consumers.
As a blockbuster model of BYD, the significance of the BYD Qin family is not only to enhance brand sales, but to represent that BYD technology has reached a new height, and more and more consumers recognize BYD's technology and products. It can be seen that even in the environment of chip supply shortage, BYD is still rising and standing out in many car companies, which is the technology leading the brand upwards. In fact, the rise of BYD's hybrid technology has also attracted the attention of the entire industry to hybrid technology, and has also prompted some car companies to see the red sea of the hybrid market. Obviously, this is also beneficial to the development of the entire hybrid market.
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Of course, these are only more topical heavy cars this year, in addition to these few, in fact, there are many new cars worthy of our attention, such as Trumpchi Shadow Leopard, the new generation of Mercedes-Benz C-Class, Weilai ET5 and other models, which are also the more heavy cars this year.
In fact, the car is still the preferred model of many consumers, so many manufacturers will continue to layout in the field of cars and strengthen the car product matrix, so we may wish to look forward to what surprises the car market will bring next year. We may wish to wait and see for this. In addition to cars, in fact, this year's SUV models also present a hundred flowers blooming phenomenon, then, the next issue of the auto network review will be for everyone to inventory the most topical heavy SUV models in 2021, interested friends may wish to pay attention to it.