In recent days, the soaring price of oil has become a hot topic of discussion. Since March 17, 92# gasoline has been raised to 8.61 yuan / liter, and 95# gasoline has been raised to 9.16 yuan / liter. As ordinary people, the price of oil is something we cannot influence, so in order to reduce the cost of using a car, choosing a fuel-efficient model is the right solution. When it comes to fuel saving, BYD may have the most say, and its DM-i super hybrid system is mainly energy saving.
In fact, ordinary people also eat the fuel-saving set. Last year, BYD's first DM-i model, Qin PLUS DM-i, was widely popular in the market as soon as it was launched, followed by Song PLUS DM-i, and later Tang DM-i. According to this trend, as long as it is glued to "DM-i", it can basically become a blockbuster model. So BYD hit the iron while it was hot, and launched a model equipped with DM-i super hybrid system - Destroyer 05, which is also the first car under the BYD Ocean Net Flag. A total of five models were released for the new car, which were priced at 119,800 to 155,800 yuan after comprehensive subsidies.
Product: Born to relieve anxiety about using a car
For the Destroyer 05, everyone should be familiar with it. As the first model of the warship series, the Destroyer 05 is equipped with the DM-i Super Hybrid System, which consists of core components such as the Snap Cloud-Plug Hybrid 1.5L engine, the EHS hybrid system, and the DM-i special power blade battery. Its advantages are officially summarized very concisely and in place: fast, provincial, quiet, smooth, green.
Among them, the province and green are more concerned by everyone. Oil prices rise, the cost of using the car becomes higher, many people will say that a tank of oil will cost dozens of dollars more, it does not matter, in fact, in the long run is a big deal. The fuel consumption of ordinary compact fuel car is about 7.5L/100km on average, while the fuel consumption of the destroyer 05 is only 3.8L/100km, running 15,000km a year, which can probably save thousands of dollars.
In addition, the destroyer 05 has an endurance of more than 1200km in the case of full fuel and full electricity, that is to say, long-distance distances below 1,000 kilometers do not need to be replenished halfway, and there is no endurance anxiety and charging anxiety. This cannot be done by pure fuel vehicles, and even more cannot be done by pure electric vehicles.
Another point is that green not only represents new energy models, but also represents the green card. For people in the metropolis, having a new energy license means that you can go anywhere without being restricted. Some people may say, is the green card really that important? It is no exaggeration to say that many people who choose new energy vehicles are rushing to a green card.
In addition to the advantages of the power system, the intelligent technology configuration of the destroyer 05 is also very rich. The new car is equipped with DiLink intelligent network connection system, which supports intelligent voice interaction function, K song mode, vehicle OTA remote upgrade + intelligent cloud service. In addition, the new car is equipped with DiPilot intelligent driver assistance system, including active braking, lane keeping, adaptive cruise, pedestrian protection and other driving assistance functions.
It is worth mentioning that high-end models also provide 5G network speed links for young users, which is rarely seen in models at the same price. In addition, the 120KM version of the Destroyer 05 also adds eye-catching functions such as VTOL mobile power station and 17kW DC fast charging port to enrich the daily car scene.
On the whole, the Destroyer 05 is a model that can relieve users' anxieties in many aspects. These anxieties include the anxiety of endurance and charging anxiety of pure electric vehicles, the anxiety of fuel consumption of fuel vehicles, the anxiety of increasing the cost of cars with rising oil prices, the anxiety of travel restrictions when traveling in big cities, and the pain points such as slow start-up of small-displacement turbocharged engines and low configuration of joint venture cars at the same price. These anxieties and pain points can be relieved by Destroyer 05.
Market: DM-i is the golden signboard
For BYD, the DM-i super hybrid system is the golden signboard and the guarantee of sales. (The following sales data comes from Yiche) From the official listing last year to the present, qin PLUS DM-i models have helped the family usher in rising sales. Especially in the past two months, the Qin PLUS new energy family has the momentum of impacting the sales crown of the car category.
In January, the retail sales volume of Qin PLUS new energy models exceeded 25,000 units, ranking fourth in the sales list of compact cars. In February, its sales remained above 20,000 units, ranking third in the compact car sales list. It is rare that the independent brand car can achieve such results in this market segment.
What is even more gratifying is that in January, the gap between the sales of Qin PLUS new energy models and the first place exceeded 20,000 vehicles, and in February, the sales gap has been reduced to about 6,000 vehicles. With the ramping of BYD's new energy vehicle production capacity, the sales volume of Qin PLUS new energy models can continue to grow, which is expected to impact the champion of the car category.
In the field of SUVs, Song PLUS new energy models have tasted the sweetness of the championship. In February, the sales volume of Song PLUS new energy models exceeded 22,000 units, officially replacing the Haval H6 as the new sales crown of the entire SUV category. Another medium-sized SUV with higher pricing, Tang New Energy, has seen sales rise all the way, and officially broke through the 10,000-vehicle mark in February, ranking among the top ten in the SUV category.
As a new car focusing on the 100,000 to 150,000-class sedan market, the destroyer 05 has the blessing of DM-i, as well as the preparation of Qin PLUS DM-i, Song PLUS DM-i and Tang DM-i, as well as the establishment of a good reputation, the road of destroyer 05 is much better.
Of course, based on the above conditions alone, it cannot be completely speculated whether the destroyer 05 can become a hit again. Let's look at the market increment, the current BYD DM-i model is still a difficult to find state, from booking to picking up the car needs to wait for several months, so the market for DM-i models, the need is much greater than the supply. Looking at the car environment, oil prices have soared, the unit price of 95 # gasoline has exceeded 9 yuan, and the plug-and-mix models that save fuel and money, can fuel and electricity and are close to the people have ushered in the real spring.
It can be speculated that the destroyer 05 will also be a hot product.
At last:
All along, in the 100,000 to 150,000-level market, independent brand SUV models have firmly locked in their advantages, but independent brand cars lack "can play" products and have long been occupied by joint venture brand models. After the listing of Qin PLUS DM-i, sales have soared all the way, and there is a great hope of highlighting the siege. With the launch of the destroyer 05, Qin PLUS DM-i will have one more brother who will fight side by side, break through hand and lay a foundation for the independent brand car.
(Author: ZERO)